Rascasse Audience Intelligence

Google Drive Target Market in Brazil

A data profile of the people who buy, follow and care about Google Drive in Brazil — modelled from more than twelve digital signal sources. Google Drive has an estimated audience of 10,139,449 people in Brazil.

#1among Hosting in Brazil#39among Brand in Brazil#35in Technology & Electronics

The average Google Drive fan in Brazil is 43.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Drive profile in Brazil.

Audience size
10.1M
in Brazil
Gender
74.8%♀
25.2% male
Age
43.6
average years
Country rank
#545
Brand in Brazil
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Google Drive

74.8% are female, 25.2% are male, average age 43.6.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Google Drive audience in Brazil
MetricValue
Female74.8%
Male25.2%
Average age43.6
Estimated audience size10,139,449
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Google Drive audience in Brazil
Age bracketShare%
16-1911%
20-2914%
30-3922%
40-4927%
50+27%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Google Drive audience comes from Brazil.

Worldwide audience distribution share by country for Google Drive
CountryShare
United States26.2%
China8.4%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Drive audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Google Drive customers by region in Brazil
#RegionReachAffinity×
01Rio Grande do Sul~700K1.25×
02Rio Grande do Norte~200K1.23×
03Paraná~800K1.22×
04Federal District~200K1.20×
05Santa Catarina~600K1.19×
06São Paulo~3M1.15×
07Minas Gerais~1M1.13×
08Sergipe~100K1.10×
09Paraíba~200K1.09×
10Rio de Janeiro~1M1.07×
11Espírito Santo~200K1.07×
12Pernambuco~500K1.06×
13Ceará~500K1.03×
14Alagoas~200K1.03×
15Mato Grosso do Sul~100K0.99×
16Goiás~400K0.97×
17Roraima~30K0.95×
18Piauí~100K0.93×
19Bahia~600K0.88×
20Rondônia~70K0.86×
21Tocantins~60K0.84×
22Acre~30K0.84×
23Maranhão~200K0.82×
24Amazonas~100K0.82×
25Mato Grosso~200K0.79×
26Amapá~30K0.77×
27Pará~200K0.75×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Google Drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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