Google Drive Audience in Germany
Google Drive has an estimated audience of 5,103,403 people in Germany. 39.5% are female, 60.5% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Office 365, Mobile device, ThinkPad, Refurbed, X.
The average Google Drive fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Office 365, Mobile device, ThinkPad, with strongest over-indexing on Office 365 (30.01× the country average). Demographically, the Google Drive audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Hosting
Demographics of Google Drive fans
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 40.7 |
| Estimated audience size | 5,103,403 |
Audience persona
The typical Google Drive fan in Germany is more male, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Office 365.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,081,540 | 0.97× |
| Bayern | 944,895 | 1.15× |
| Baden-Württemberg | 767,797 | 1.1× |
| Hessen | 463,087 | 1.19× |
| Berlin | 451,535 | 1.98× |
| Niedersachsen | 420,774 | 0.85× |
| Sachsen | 253,708 | 1.01× |
| Rheinland-Pfalz | 227,187 | 0.89× |
| Schleswig-Holstein | 166,754 | 0.91× |
| Brandenburg | 132,045 | 0.83× |
| Hamburg | 130,509 | 1.13× |
| Thüringen | 98,850 | 0.76× |
| Sachsen-Anhalt | 89,301 | 0.68× |
| Mecklenburg-Vorpommern | 61,005 | 0.63× |
| Saarland | 50,489 | 0.81× |
| Bremen | 48,588 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 30.01× | Technology & Electronics |
| Mobile device | 12.76× | Technology & Electronics |
| ThinkPad | 53.35× | Technology & Electronics |
| Refurbed | 12.25× | Technology & Electronics |
| X | 7.82× | Internet & Social Media |
| Saturn (store) | 10.12× | Shopping |
| Antivirus software | 27.46× | Technology & Electronics |
| Strategy games | 14.03× | Games |
| Indeed.com | 8.58× | Business & Career |
| Semiconductor | 18.78× | Technology & Electronics |
| Mobile payment | 16.77× | Business & Career |
| HP EliteBook | 56.48× | Technology & Electronics |
| Mobile game | 8.05× | Games |
| Rabbits | 9.38× | Pets & Animals |
| McAfee | 38.16× | Technology & Electronics |
| High-definition video | 46.25× | Movies & TV |
| Computer virus | 36.7× | Technology & Electronics |
| Video hosting service | 10.35× | Technology & Electronics |
| Google Docs | 11.78× | Internet & Social Media |
| E-book readers | 10.92× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.01 |
| Early Adopter Mentality | POWER | 2.84 |
| Need for Security | CONSERVATISM | 1.94 |
| Indulgence | JOY | 1.6 |
| Patriotism | CONSERVATISM | 1.42 |
| Career Orientation | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| China | 8.5% |
| Brazil | 4.7% |
See Google Drive audiences in other countries
More Hosting audiences in Germany
- Ionos (4,589,445)
- OneDrive (2,905,296)
- Dropbox (service) (2,253,552)
- Strato AG (1,697,818)
- Amazon Web Services (774,397)
Frequently asked questions
How many fans does Google Drive have in Germany?
Google Drive has an estimated audience of 5,103,403 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Google Drive fans?
39.5% of Google Drive fans are female, 60.5% are male, with an average age of 40.7 years.
Which brands do Google Drive fans like most?
Google Drive fans show strongest brand affinity for Office 365 (30.01×), Mobile device (12.76×), and ThinkPad (53.35×) over the country average.
Where do Google Drive fans live in Germany?
Google Drive fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,081,540), Bayern (reach 944,895), and Baden-Württemberg (reach 767,797). These three regions account for the largest share of the active audience.
What other brands do Google Drive fans also like?
Beyond Google Drive itself, the audience over-indexes on Mobile device (12.76×), ThinkPad (53.35×), Refurbed (12.25×), and X (7.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Google Drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.