Rascasse Audience Intelligence

Rabbits Audience in Germany

A data profile of the people who buy, follow and care about Rabbits in Germany — modelled from more than twelve digital signal sources. Rabbits has an estimated audience of 6,530,636 people in Germany.

#434among Topic in Germany#21in Pets & Animals

The average Rabbits fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Drive, Office 365, Reptiles, with strongest over-indexing on Google Drive (9.38× the country average).

Demographically, the Rabbits audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rabbits fan in Germany is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Google Drive.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rabbits profile in Germany.

Audience size
6.5M
in Germany
Gender
67.6%♀
32.4% male
Age
38.7
average years
Country rank
#707
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rabbits fans

67.6% are female, 32.4% are male, average age 38.7.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Rabbits audience in Germany
MetricValue
Female67.6%
Male32.4%
Average age38.7
Estimated audience size6,530,636
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Rabbits audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Rabbits audience comes from Germany.

Worldwide audience distribution share by country for Rabbits
CountryShare
United States18.8%
Japan9.1%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rabbits audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rabbits fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~800K1.21×
02Nordrhein-Westfalen~1.5M1.19×
03Schleswig-Holstein~300K1.10×
04Sachsen~300K1.07×
05Rheinland-Pfalz~300K1.02×
06Sachsen-Anhalt~200K1.00×
07Hamburg~100K1.00×
08Bremen~60K0.99×
09Brandenburg~200K0.98×
10Thüringen~200K0.98×
11Baden-Württemberg~900K0.97×
12Mecklenburg-Vorpommern~100K0.95×
13Hessen~500K0.94×
14Bayern~900K0.90×
15Saarland~70K0.89×
16Berlin~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Rabbits, Germany
0.85×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rabbits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rabbits audience
#·InterestCategoryAffinity×
01Office 365Technology & Electronics9.83×
02PhotocopierBusiness & Career9.45×
03Google DriveTechnology & Electronics9.38×
04WebExTechnology & Electronics9.35×
05ReptilesPets & Animals6.30×
06HomeschoolingPolitics & Society6.07×
07Cats (musical)Music & Radio5.86×
08Dog groomingPets & Animals5.78×
09Pet storePets & Animals3.22×
10Veterinary medicineBusiness & Career3.11×
11VolunteeringPolitics & Society2.89×
12French BulldogPets & Animals2.51×
13House musicMusic & Radio2.42×
14Pet foodPets & Animals2.42×
15Google MapsInternet & Social Media1.76×
16TagesschauMovies & TV1.68×
17Netto Marken-DiscountShopping1.64×
18Do it yourself (DIY)Home & Garden1.62×
19PetsPets & Animals1.60×
20Harry PotterMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rabbits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rabbits audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.54×
ExtroversionTHRILL1.56×
Community OrientationOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rabbits audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.84×
Family OrientationCONSERVATISM0.92×
Price SensitivityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rabbits have in Germany?

Rabbits has an estimated audience of 6,530,636 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rabbits fans?

67.6% of Rabbits fans are female, 32.4% are male, with an average age of 38.7 years.

03

Which brands do Rabbits fans like most?

Rabbits fans show strongest brand affinity for Google Drive (9.38×), Office 365 (9.83×), and Reptiles (6.3×) over the country average.

04

Where do Rabbits fans live in Germany?

Rabbits fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Rabbits fans also like?

Beyond Rabbits itself, the audience over-indexes on Office 365 (9.83×), Reptiles (6.3×), Homeschooling (6.07×), and Dog grooming (5.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Rabbits audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rabbits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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