Rabbits Audience in Germany
Rabbits has an estimated audience of 6,530,636 people in Germany. 67.6% are female, 32.4% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Drive, Office 365, Tagesschau, Pet store, Pet food.
The average Rabbits fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Drive, Office 365, Tagesschau, with strongest over-indexing on Google Drive (10.22× the country average). Demographically, the Rabbits audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Rabbits fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 38.7 |
| Estimated audience size | 6,530,636 |
Audience persona
The typical Rabbits fan in Germany is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Google Drive.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,768,708 | 1.24× |
| Bayern | 952,587 | 0.91× |
| Baden-Württemberg | 885,650 | 0.99× |
| Niedersachsen | 779,422 | 1.23× |
| Hessen | 468,345 | 0.94× |
| Sachsen | 340,937 | 1.06× |
| Rheinland-Pfalz | 337,434 | 1.03× |
| Berlin | 257,261 | 0.88× |
| Schleswig-Holstein | 257,153 | 1.1× |
| Brandenburg | 196,285 | 0.97× |
| Sachsen-Anhalt | 160,221 | 0.95× |
| Thüringen | 158,440 | 0.95× |
| Hamburg | 150,684 | 1.02× |
| Mecklenburg-Vorpommern | 114,872 | 0.92× |
| Saarland | 67,730 | 0.84× |
| Bremen | 53,763 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 10.22× | Technology & Electronics |
| Office 365 | 10.98× | Technology & Electronics |
| Tagesschau | 2.54× | Movies & TV |
| Pet store | 4.58× | Pets & Animals |
| Pet food | 3.54× | Pets & Animals |
| Pets | 2.07× | Pets & Animals |
| Harry Potter | 1.69× | Movies & TV |
| Spiegel Online | 2.03× | News |
| Do it yourself (DIY) | 2.1× | Home & Garden |
| Photocopier | 11.45× | Business & Career |
| Catering | 4.17× | Food & Beverages |
| Dog grooming | 5.47× | Pets & Animals |
| Livemusic | 2.7× | Music & Radio |
| WebEx | 10.51× | Technology & Electronics |
| Transfermarkt | 2.27× | Sports |
| Reptiles | 4.11× | Pets & Animals |
| Westdeutscher Rundfunk | 2.68× | Movies & TV |
| Etsy | 2.47× | Fashion & Accessoires |
| Cat food | 2.45× | Pets & Animals |
| Netto Marken-Discount | 1.5× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.18 |
| Sustainability | BALANCE | 1.55 |
| DIY Mentality | THRILL | 1.47 |
| Sports Activity | POWER | 1.37 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 9.1% |
| Italy | 4.5% |
See Rabbits audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rabbits have in Germany?
Rabbits has an estimated audience of 6,530,636 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rabbits fans?
67.6% of Rabbits fans are female, 32.4% are male, with an average age of 38.7 years.
Which brands do Rabbits fans like most?
Rabbits fans show strongest brand affinity for Google Drive (10.22×), Office 365 (10.98×), and Tagesschau (2.54×) over the country average.
Where do Rabbits fans live in Germany?
Rabbits fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,768,708), Bayern (reach 952,587), and Baden-Württemberg (reach 885,650). These three regions account for the largest share of the active audience.
What other brands do Rabbits fans also like?
Beyond Rabbits itself, the audience over-indexes on Office 365 (10.98×), Tagesschau (2.54×), Pet store (4.58×), and Pet food (3.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rabbits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.