Rascasse Audience Intelligence

WebEx Target Market in Germany

A data profile of the people who buy, follow and care about WebEx in Germany — modelled from more than twelve digital signal sources. WebEx has an estimated audience of 534,139 people in Germany.

#20among Software in Germany#1455among Brand in Germany#487in Technology & Electronics

The average WebEx fan in Germany is 46.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Office 365, Semiconductor, Mobile device, with strongest over-indexing on Office 365 (23.19× the country average).

Demographically, the WebEx audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical WebEx fan in Germany is more male, around 46.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Office 365.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WebEx profile in Germany.

Audience size
534K
in Germany
Gender
39.4%♀
60.6% male
Age
46.8
average years
Country rank
#11128
Brand in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of WebEx

39.4% are female, 60.6% are male, average age 46.8.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for WebEx audience in Germany
MetricValue
Female39.4%
Male60.6%
Average age46.8
Estimated audience size534,139
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the WebEx audience in Germany
Age bracketShare%
16-196%
20-2914%
30-3917%
40-4922%
50+41%
Fig. 04

Worldwide distribution

7.1%

of the worldwide WebEx audience comes from Germany.

Worldwide audience distribution share by country for WebEx
CountryShare
United States16.9%
Japan14.3%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WebEx audience in Germany is strongest.

Fig. 05

Top regions by affinity

WebEx customers by region in Germany
#RegionReachAffinity×
01Berlin~40K1.71×
02Baden-Württemberg~90K1.27×
03Hessen~50K1.23×
04Bremen~5K1.15×
05Nordrhein-Westfalen~100K1.14×
06Bayern~90K1.03×
07Mecklenburg-Vorpommern~10K1.02×
08Thüringen~10K0.99×
09Rheinland-Pfalz~20K0.90×
10Saarland~6K0.90×
11Hamburg~10K0.85×
12Brandenburg~10K0.84×
13Schleswig-Holstein~20K0.77×
14Sachsen-Anhalt~10K0.77×
15Sachsen~20K0.76×
16Niedersachsen~40K0.75×
Fig. 06

Affinity by region

Affinity by region — WebEx, Germany
0.75×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WebEx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WebEx audience
#·InterestCategoryAffinity×
01PhotocopierBusiness & Career42.56×
02Video cardTechnology & Electronics31.03×
03SemiconductorTechnology & Electronics30.31×
04CloudTechnology & Electronics26.73×
05AdobeTechnology & Electronics25.81×
06Office 365Technology & Electronics23.19×
07Mobile paymentBusiness & Career18.71×
08Hard drivesTechnology & Electronics16.75×
09Google DriveTechnology & Electronics16.43×
10Strategy gamesGames13.80×
11Mobile deviceTechnology & Electronics13.17×
12RefurbedTechnology & Electronics12.91×
13Computer processorsTechnology & Electronics11.42×
14ScootersCars & Mobility10.80×
15Apple WatchTechnology & Electronics10.33×
16Indeed.comBusiness & Career9.97×
17XInternet & Social Media9.78×
18Mobile gameGames9.38×
19RabbitsPets & Animals9.35×
20ElectronicsTechnology & Electronics7.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WebEx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WebEx audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER5.63×
Social Media UsageJOY3.90×
Luxury OrientationPREMIUM2.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WebEx audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.37×
Design AffinityPREMIUM0.68×
TraditionCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is WebEx's target market in Germany?

WebEx's target market in Germany covers an estimated 534,139 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of WebEx customers?

39.4% of the WebEx audience are female, 60.6% are male, with an average age of 46.8 years.

03

Which brands do WebEx fans like most?

WebEx fans show strongest brand affinity for Office 365 (23.19×), Semiconductor (30.31×), and Mobile device (13.17×) over the country average.

04

Where do WebEx fans live in Germany?

WebEx fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~90K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do WebEx fans also like?

Beyond WebEx itself, the audience over-indexes on Semiconductor (30.31×), Mobile device (13.17×), X (9.78×), and Google Drive (16.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in Germany

See WebEx audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for WebEx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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