Samsung Galaxy Audience in Germany
Samsung Galaxy has an estimated audience of 3,131,543 people in Germany. 38.1% are female, 61.9% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Refurbed, Natural World, CHECK24, Aldi Talk.
The average Samsung Galaxy fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Refurbed, Natural World, with strongest over-indexing on Tagesschau (1.65× the country average). Demographically, the Samsung Galaxy audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Software
Demographics of Samsung Galaxy fans
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 39.7 |
| Estimated audience size | 3,131,543 |
Audience persona
The typical Samsung Galaxy fan in Germany is more male, around 39.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 719,268 | 1.05× |
| Bayern | 470,312 | 0.93× |
| Baden-Württemberg | 397,530 | 0.93× |
| Niedersachsen | 308,434 | 1.01× |
| Hessen | 213,444 | 0.89× |
| Sachsen | 176,882 | 1.15× |
| Rheinland-Pfalz | 150,386 | 0.96× |
| Berlin | 132,436 | 0.95× |
| Brandenburg | 113,865 | 1.17× |
| Schleswig-Holstein | 112,586 | 1× |
| Sachsen-Anhalt | 100,505 | 1.24× |
| Thüringen | 88,805 | 1.11× |
| Hamburg | 62,162 | 0.88× |
| Mecklenburg-Vorpommern | 61,165 | 1.02× |
| Saarland | 33,328 | 0.87× |
| Bremen | 22,170 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.65× | Movies & TV |
| Refurbed | 2.64× | Technology & Electronics |
| Natural World | 1.78× | Fashion & Accessoires |
| CHECK24 | 1.95× | Business & Career |
| Aldi Talk | 2.84× | Technology & Electronics |
| Electronic funds transfer | 1.75× | Business & Career |
| FRITZ!Box | 1.75× | Technology & Electronics |
| Curing (food preservation) | 1.73× | Food & Beverages |
| Immowelt | 1.51× | Home & Garden |
| Florian Silbereisen | 1.78× | Music & Radio |
| Let's Dance (German TV series) | 1.55× | Movies & TV |
| QVC | 1.63× | Movies & TV |
| Wetter.de | 1.56× | Home & Garden |
| Xiaomi | 2.08× | Technology & Electronics |
| Western Union | 1.77× | Business & Career |
| Mobile telephony | 2.72× | Technology & Electronics |
| Storm of Love | 1.56× | Movies & TV |
| Michelle | 1.59× | Music & Radio |
| Google News | 1.59× | News |
| Lottoland | 2.4× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.39 |
| Need for Security | CONSERVATISM | 1.24 |
| Sports Activity | POWER | 1.08 |
| Indulgence | JOY | 1.06 |
| Early Adopter Mentality | POWER | 1.06 |
| Luxury Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.4% |
| India | 7.6% |
| Germany | 6.2% |
See Samsung Galaxy audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
- Claude Code (1,902,532)
Frequently asked questions
How many fans does Samsung Galaxy have in Germany?
Samsung Galaxy has an estimated audience of 3,131,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Samsung Galaxy fans?
38.1% of Samsung Galaxy fans are female, 61.9% are male, with an average age of 39.7 years.
Which brands do Samsung Galaxy fans like most?
Samsung Galaxy fans show strongest brand affinity for Tagesschau (1.65×), Refurbed (2.64×), and Natural World (1.78×) over the country average.
Where do Samsung Galaxy fans live in Germany?
Samsung Galaxy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 719,268), Bayern (reach 470,312), and Baden-Württemberg (reach 397,530). These three regions account for the largest share of the active audience.
What other brands do Samsung Galaxy fans also like?
Beyond Samsung Galaxy itself, the audience over-indexes on Refurbed (2.64×), Natural World (1.78×), CHECK24 (1.95×), and Aldi Talk (2.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Samsung Galaxy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.