Refurbed Audience in Germany
Refurbed has an estimated audience of 7,236,676 people in Germany. 38.6% are female, 61.4% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Hückelhoven, Progressive rock, Commercial mortgage, Fatteh.
The average Refurbed fan in Germany is 38.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Hückelhoven, Progressive rock, with strongest over-indexing on Gil Ofarim (2.91× the country average). Demographically, the Refurbed audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Refurbed fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 38.4 |
| Estimated audience size | 7,236,676 |
Audience persona
The typical Refurbed fan in Germany is more male, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,570,938 | 0.99× |
| Bayern | 1,332,085 | 1.15× |
| Baden-Württemberg | 1,126,938 | 1.14× |
| Niedersachsen | 774,489 | 1.1× |
| Hessen | 547,461 | 0.99× |
| Rheinland-Pfalz | 407,801 | 1.12× |
| Sachsen | 398,744 | 1.12× |
| Berlin | 308,089 | 0.95× |
| Schleswig-Holstein | 283,383 | 1.09× |
| Brandenburg | 226,245 | 1.01× |
| Thüringen | 205,583 | 1.11× |
| Sachsen-Anhalt | 186,431 | 0.99× |
| Hamburg | 164,323 | 1× |
| Saarland | 81,785 | 0.92× |
| Mecklenburg-Vorpommern | 76,289 | 0.55× |
| Bremen | 45,885 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.91× | Music & Radio |
| Hückelhoven | 10.28× | Travel & Leisure |
| Progressive rock | 1.81× | Music & Radio |
| Commercial mortgage | 1.74× | Business & Career |
| Fatteh | 8.03× | Food & Beverages |
| Home Delivery | 2.01× | Food & Beverages |
| Corfu (regional unit) | 1.81× | Travel & Leisure |
| Hypertext | 1.64× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.6× | Music & Radio |
| Jaguar F-Pace | 3.43× | Cars & Mobility |
| myDealZ | 1.51× | Shopping |
| Cachorro | 1.83× | Pets & Animals |
| De Buyer | 5× | Home & Garden |
| Building insulation | 2.01× | Home & Garden |
| Nijmegen | 3.39× | Travel & Leisure |
| Erobique | 5.12× | Music & Radio |
| Information sensitivity | 2.1× | Technology & Electronics |
| The Hurricane (1999 film) | 5.4× | Movies & TV |
| Kieser Training | 1.5× | Sports |
| Headhunters (film) | 1.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.57 |
| Luxury Orientation | PREMIUM | 1.39 |
| Sports Activity | POWER | 1.38 |
| Sustainability | BALANCE | 1.31 |
| Price Sensitivity | PREMIUM | 1.26 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.5% |
| Austria | 12.1% |
| Italy | 9.5% |
See Refurbed audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Refurbed have in Germany?
Refurbed has an estimated audience of 7,236,676 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Refurbed fans?
38.6% of Refurbed fans are female, 61.4% are male, with an average age of 38.4 years.
Which brands do Refurbed fans like most?
Refurbed fans show strongest brand affinity for Gil Ofarim (2.91×), Hückelhoven (10.28×), and Progressive rock (1.81×) over the country average.
Where do Refurbed fans live in Germany?
Refurbed fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,570,938), Bayern (reach 1,332,085), and Baden-Württemberg (reach 1,126,938). These three regions account for the largest share of the active audience.
What other brands do Refurbed fans also like?
Beyond Refurbed itself, the audience over-indexes on Hückelhoven (10.28×), Progressive rock (1.81×), Commercial mortgage (1.74×), and Fatteh (8.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Refurbed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.