Office 365 Audience in Germany
Office 365 has an estimated audience of 1,907,246 people in Germany. 25.0% are female, 75.0% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Drive, Microsoft Teams, Antivirus software, Microsoft Copilot, Mobile device.
The average Office 365 fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Drive, Microsoft Teams, Antivirus software, with strongest over-indexing on Google Drive (26.52× the country average). Demographically, the Office 365 audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Software
Demographics of Office 365 fans
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 37.8 |
| Estimated audience size | 1,907,246 |
Audience persona
The typical Office 365 fan in Germany is more male, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,030,276 | 1.26× |
| Bayern | 901,639 | 1.5× |
| Baden-Württemberg | 605,780 | 1.19× |
| Hessen | 452,064 | 1.59× |
| Niedersachsen | 334,074 | 0.92× |
| Berlin | 209,394 | 1.25× |
| Rheinland-Pfalz | 202,908 | 1.08× |
| Sachsen | 161,079 | 0.88× |
| Schleswig-Holstein | 110,428 | 0.82× |
| Brandenburg | 102,994 | 0.89× |
| Hamburg | 91,030 | 1.08× |
| Sachsen-Anhalt | 80,771 | 0.83× |
| Thüringen | 51,453 | 0.54× |
| Mecklenburg-Vorpommern | 46,703 | 0.65× |
| Saarland | 34,471 | 0.75× |
| Bremen | 24,014 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 26.52× | Technology & Electronics |
| Microsoft Teams | 33.96× | Technology & Electronics |
| Antivirus software | 39.35× | Technology & Electronics |
| Microsoft Copilot | 33.55× | Technology & Electronics |
| Mobile device | 12.33× | Technology & Electronics |
| Computer virus | 52.8× | Technology & Electronics |
| Refurbed | 11.98× | Technology & Electronics |
| McAfee | 51.67× | Technology & Electronics |
| X | 7.88× | Internet & Social Media |
| Indeed.com | 9.81× | Business & Career |
| Strategy games | 15.01× | Games |
| Semiconductor | 19.65× | Technology & Electronics |
| Mobile payment | 16.8× | Business & Career |
| Video hosting service | 11.99× | Technology & Electronics |
| Rabbits | 9.83× | Pets & Animals |
| Computer data storage | 21.13× | Technology & Electronics |
| Mobile game | 7.79× | Games |
| Video card | 27.12× | Technology & Electronics |
| Film festival | 13.9× | Movies & TV |
| Photocopier | 30.64× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3.08 |
| Convenience Orientation | PREMIUM | 2.21 |
| Patriotism | CONSERVATISM | 1.66 |
| Early Adopter Mentality | POWER | 1.64 |
| Career Orientation | POWER | 1.62 |
| Social Media Usage | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.0% |
| United Kingdom | 7.1% |
| Japan | 5.3% |
See Office 365 audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
- Claude Code (1,902,532)
Frequently asked questions
How many fans does Office 365 have in Germany?
Office 365 has an estimated audience of 1,907,246 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Office 365 fans?
25.0% of Office 365 fans are female, 75.0% are male, with an average age of 37.8 years.
Which brands do Office 365 fans like most?
Office 365 fans show strongest brand affinity for Google Drive (26.52×), Microsoft Teams (33.96×), and Antivirus software (39.35×) over the country average.
Where do Office 365 fans live in Germany?
Office 365 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,030,276), Bayern (reach 901,639), and Baden-Württemberg (reach 605,780). These three regions account for the largest share of the active audience.
What other brands do Office 365 fans also like?
Beyond Office 365 itself, the audience over-indexes on Microsoft Teams (33.96×), Antivirus software (39.35×), Microsoft Copilot (33.55×), and Mobile device (12.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Office 365. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.