Rascasse Audience Intelligence

Office 365 Target Market in Germany

A data profile of the people who buy, follow and care about Office 365 in Germany — modelled from more than twelve digital signal sources. Office 365 has an estimated audience of 3,470,167 people in Germany.

#2among Software in Germany#212among Brand in Germany#100in Technology & Electronics

The average Office 365 fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Drive, Microsoft Teams, Microsoft Copilot, with strongest over-indexing on Google Drive (26.52× the country average).

Demographically, the Office 365 audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Office 365 fan in Germany is more male, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Office 365 profile in Germany.

Audience size
3.5M
in Germany
Gender
25.0%♀
75.0% male
Age
37.8
average years
Country rank
#1767
Brand in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Office 365

25.0% are female, 75.0% are male, average age 37.8.

Fig. 02

Gender split

25.0%
Female
75.0%
Male
Demographic split for Office 365 audience in Germany
MetricValue
Female25.0%
Male75.0%
Average age37.8
Estimated audience size3,470,167
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Office 365 audience in Germany
Age bracketShare%
16-1924%
20-2917%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Office 365 audience comes from Germany.

Worldwide audience distribution share by country for Office 365
CountryShare
United States7.0%
United Kingdom6.0%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Office 365 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Office 365 customers by region in Germany
#RegionReachAffinity×
01Hessen~400K1.51×
02Bayern~900K1.42×
03Nordrhein-Westfalen~1M1.22×
04Berlin~200K1.21×
05Baden-Württemberg~600K1.19×
06Rheinland-Pfalz~200K1.10×
07Hamburg~90K1.08×
08Niedersachsen~300K0.93×
09Brandenburg~100K0.91×
10Sachsen~200K0.89×
11Schleswig-Holstein~100K0.85×
12Sachsen-Anhalt~80K0.84×
13Saarland~40K0.81×
14Bremen~20K0.78×
15Mecklenburg-Vorpommern~50K0.67×
16Thüringen~60K0.66×
Fig. 06

Affinity by region

Affinity by region — Office 365, Germany
0.66×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Office 365 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Office 365 audience
#·InterestCategoryAffinity×
01Computer virusTechnology & Electronics52.80×
02McAfeeTechnology & Electronics51.67×
03Antivirus softwareTechnology & Electronics39.35×
04Microsoft TeamsTechnology & Electronics33.96×
05Microsoft CopilotTechnology & Electronics33.55×
06PhotocopierBusiness & Career30.64×
07Video cardTechnology & Electronics27.12×
08Google DriveTechnology & Electronics26.52×
09Computer data storageTechnology & Electronics21.13×
10SemiconductorTechnology & Electronics19.65×
11Mobile paymentBusiness & Career16.80×
12Strategy gamesGames15.01×
13Film festivalMovies & TV13.90×
14Mobile deviceTechnology & Electronics12.33×
15Video hosting serviceTechnology & Electronics11.99×
16RefurbedTechnology & Electronics11.98×
17RabbitsPets & Animals9.83×
18Indeed.comBusiness & Career9.81×
19XInternet & Social Media7.88×
20Mobile gameGames7.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Office 365 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Office 365 audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.36×
Need for SecurityCONSERVATISM4.00×
Convenience OrientationPREMIUM3.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Office 365 audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
Design AffinityPREMIUM0.63×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Office 365's target market in Germany?

Office 365's target market in Germany covers an estimated 3,470,167 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Office 365 customers?

25.0% of the Office 365 audience are female, 75.0% are male, with an average age of 37.8 years.

03

Which brands do Office 365 fans like most?

Office 365 fans show strongest brand affinity for Google Drive (26.52×), Microsoft Teams (33.96×), and Microsoft Copilot (33.55×) over the country average.

04

Where do Office 365 fans live in Germany?

Office 365 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Office 365 fans also like?

Beyond Office 365 itself, the audience over-indexes on Microsoft Teams (33.96×), Microsoft Copilot (33.55×), Antivirus software (39.35×), and Mobile device (12.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in Germany

See Office 365 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Office 365. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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