Film festival Audience in Germany
Film festival has an estimated audience of 2,844,934 people in Germany. 58.0% are female, 42.0% are male, average age 38.4. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Shopping, Millie Bobby Brown, TikTok, Verivox, Computer animation.
The average Film festival fan in Germany is 38.4 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Shopping, Millie Bobby Brown, TikTok, with strongest over-indexing on Shopping (1.85× the country average). Demographically, the Film festival audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Touchpoint
Demographics of Film festival fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 38.4 |
| Estimated audience size | 2,844,934 |
Audience persona
The typical Film festival fan in Germany is more female, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Shopping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 507,765 | 1.31× |
| Nordrhein-Westfalen | 489,253 | 0.79× |
| Bayern | 420,924 | 0.92× |
| Rheinland-Pfalz | 369,051 | 2.59× |
| Berlin | 229,124 | 1.8× |
| Hessen | 224,433 | 1.04× |
| Niedersachsen | 202,197 | 0.73× |
| Sachsen | 109,493 | 0.78× |
| Hamburg | 88,383 | 1.37× |
| Brandenburg | 74,598 | 0.85× |
| Schleswig-Holstein | 66,755 | 0.65× |
| Thüringen | 41,437 | 0.57× |
| Sachsen-Anhalt | 38,280 | 0.52× |
| Mecklenburg-Vorpommern | 25,035 | 0.46× |
| Bremen | 24,423 | 1× |
| Saarland | 21,454 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping | 1.85× | Shopping |
| Millie Bobby Brown | 4.67× | Movies & TV |
| TikTok | 1.94× | Internet & Social Media |
| Verivox | 4.92× | Shopping |
| Computer animation | 5.47× | Business & Career |
| Modern art | 2.39× | Arts & Culture |
| Bookselling | 2.79× | Literature |
| Pitchfork | 12.32× | Music & Radio |
| Death in Paradise (TV series) | 5.4× | Movies & TV |
| Ethical consumerism | 2.95× | Shopping |
| Contemporary art | 2.17× | Arts & Culture |
| Cat play and toys | 2.6× | Pets & Animals |
| Kitten | 2.14× | Pets & Animals |
| Godzilla | 2.39× | Movies & TV |
| Dog walking | 2.02× | Pets & Animals |
| Pomeranian (dog) | 2.49× | Pets & Animals |
| Fitness and figure competition | 2.68× | Sports |
| DeviantArt | 3.91× | Internet & Social Media |
| Modeling agency | 3.03× | Fashion & Accessoires |
| Contemporary romance | 3.39× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.97 |
| Urban Lifestyle | OPEN | 1.52 |
| Sports Activity | POWER | 1.5 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Early Adopter Mentality | POWER | 1.46 |
| Risk Appetite | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| China | 9.7% |
| Japan | 9.6% |
See Film festival audiences in other countries
More Movies & TV audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Film festival have in Germany?
Film festival has an estimated audience of 2,844,934 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Film festival fans?
58.0% of Film festival fans are female, 42.0% are male, with an average age of 38.4 years.
Which brands do Film festival fans like most?
Film festival fans show strongest brand affinity for Shopping (1.85×), Millie Bobby Brown (4.67×), and TikTok (1.94×) over the country average.
Where do Film festival fans live in Germany?
Film festival fans in Germany are most concentrated in Baden-Württemberg (reach 507,765), Nordrhein-Westfalen (reach 489,253), and Bayern (reach 420,924). These three regions account for the largest share of the active audience.
What other brands do Film festival fans also like?
Beyond Film festival itself, the audience over-indexes on Millie Bobby Brown (4.67×), TikTok (1.94×), Verivox (4.92×), and Computer animation (5.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Film festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.