A data profile of the people who buy, follow and care about Film festival in India — modelled from more than twelve digital signal sources. Film festival has an estimated audience of 4,323,466 people in India.
The average Film festival fan in India is 31.9 years old, more male, and lives primarily in West Bengal.
The audience is concentrated in West Bengal, Maharashtra, Uttar Pradesh.
Top brand affinities include Sex and the City, ICC Champions Trophy, Party dress, with strongest over-indexing on Sex and the City (1.78× the country average).
Demographically, the Film festival audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Film festival fan in India is more male, around 31.9 years old, with strong Pet Ownership tendencies and a notable affinity for Sex and the City.
The key figures that characterise the Film festival profile in India.
24.7% are female, 75.3% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 31.9 |
| Estimated audience size | 4,323,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Film festival audience comes from India.
| Country | Share |
|---|---|
| United States | 15.2% |
| China | 9.7% |
| Japan | 9.6% |
Where the Film festival audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Bengal | ~300K | 2.25× | |
| 02 | Kerala | ~100K | 1.66× | |
| 03 | Goa | ~6K | 1.26× | |
| 04 | Sikkim | ~2K | 1.26× | |
| 05 | Arunachal Pradesh | ~3K | 1.11× | |
| 06 | Nagaland | ~3K | 1.09× | |
| 07 | Mizoram | ~3K | 1.09× | |
| 08 | Manipur | ~6K | 1.03× | |
| 09 | Meghalaya | ~5K | 1.02× | |
| 10 | Tripura | ~6K | 0.97× | |
| 11 | Maharashtra | ~200K | 0.95× | |
| 12 | Tamil Nadu | ~90K | 0.92× | |
| 13 | Himachal Pradesh | ~20K | 0.92× | |
| 14 | Chhattisgarh | ~30K | 0.90× | |
| 15 | Uttarakhand | ~20K | 0.90× | |
| 16 | Jharkhand | ~30K | 0.89× | |
| 17 | Jammu and Kashmir | ~20K | 0.89× | |
| 18 | Assam | ~40K | 0.86× | |
| 19 | Odisha | ~40K | 0.83× | |
| 20 | Andhra Pradesh | ~40K | 0.82× | |
| 21 | Karnataka | ~90K | 0.81× | |
| 22 | Punjab (region) | ~50K | 0.81× | |
| 23 | Haryana | ~40K | 0.79× | |
| 24 | Telangana | ~50K | 0.76× | |
| 25 | Madhya Pradesh | ~60K | 0.75× | |
| 26 | Bihar | ~60K | 0.74× | |
| 27 | Rajasthan | ~70K | 0.73× | |
| 28 | Gujarat | ~90K | 0.72× | |
| 29 | Uttar Pradesh | ~100K | 0.63× |
The strongest cross-interests of the Film festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ICC Champions Trophy | Sports | 2.16× | ||
| 02 | Party dress | Fashion & Accessoires | 2.06× | ||
| 03 | Actor Vijay | Movies & TV | 1.99× | ||
| 04 | Wedding ring | Fashion & Accessoires | 1.94× | ||
| 05 | Bridesmaid | Kids & Family | 1.90× | ||
| 06 | Sex and the City | Movies & TV | 1.78× | ||
| 07 | Engagement ring | Fashion & Accessoires | 1.77× | ||
| 08 | Designer clothing | Fashion & Accessoires | 1.73× | ||
| 09 | Creative writing | Business & Career | 1.72× | ||
| 10 | Ring (jewellery) | Fashion & Accessoires | 1.71× | ||
| 11 | Manorama Online | News | 1.71× | ||
| 12 | Bride and Groom | Home & Garden | 1.68× | ||
| 13 | Wedding Planners | Kids & Family | 1.62× | ||
| 14 | Motivational speaking | Business & Career | 1.59× | ||
| 15 | Wedding invitation | Home & Garden | 1.58× | ||
| 16 | Short film | Movies & TV | 1.56× | ||
| 17 | Jewelry design | Fashion & Accessoires | 1.55× | ||
| 18 | Wedding videography | Kids & Family | 1.52× | ||
| 19 | Music of Bollywood | Music & Radio | 1.51× | ||
| 20 | Handmade jewelry | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.23× | |
| Mindfulness | BALANCE | 1.14× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Patriotism | CONSERVATISM | 0.76× | |
| DIY Mentality | THRILL | 0.84× |
Film festival has an estimated audience of 4,323,466 people in India, concentrated in West Bengal and Maharashtra.
24.7% of Film festival fans are female, 75.3% are male, with an average age of 31.9 years.
Film festival fans show strongest brand affinity for Sex and the City (1.78×), ICC Champions Trophy (2.16×), and Party dress (2.06×) over the country average.
Film festival fans in India are most concentrated in West Bengal (reach ~300K), Maharashtra (reach ~200K), and Uttar Pradesh (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Film festival itself, the audience over-indexes on ICC Champions Trophy (2.16×), Party dress (2.06×), Short film (1.56×), and Bridesmaid (1.9×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Film festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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