Top 50 Touchpoints in India

This curated ranking covers the 50 largest touchpoints in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 411 touchpoints tracked in India, the 50 ranked here account for the largest measured audience reach. Beauty salons, Spas and Boutiques lead the list with a combined estimated audience of 40,362,272 people. Across all 50 entries the average audience size is 6,484,122, and the largest, Beauty salons, reaches around 15,731,232 people in India. Audience size is the estimated number of unique people in India who actively engage with each touchpoint, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Beauty salons	15,731,232	3.6%	Treatment	Beauty & Wellness
2	Spas	12,471,444	3.1%	Treatment	Beauty & Wellness
3	Boutiques	12,159,596	3.0%		Fashion & Accessoires
4	Parties	11,626,550	3.1%	TV series	Music & Radio
5	First class travel	11,479,704	7.2%	Travel type	Travel & Leisure
6	Theatre	10,705,511	4.6%		Music & Radio
7	Shopping malls	10,681,660	2.6%		Shopping
8	Nightclubs	10,640,600	4.4%		Music & Radio
9	University	10,482,075	4.0%		Business & Career
10	Concerts	10,030,869	2.9%	Record label	Music & Radio
11	Sari-sari store	9,957,858	41.4%		Shopping
12	Resort	9,249,982	3.2%		Travel & Leisure
13	Business class	9,137,935	6.3%		Travel & Leisure
14	Bars	8,082,192	2.6%		Travel & Leisure
15	Festival	7,963,643	3.5%		Music & Radio
16	Grocery store	7,775,719	3.4%		Food & Beverages
17	Coffeehouses	7,443,752	2.4%		Food & Beverages
18	Hospital	6,799,940	4.0%		Health
19	High school	6,617,552	3.7%		Business & Career
20	Supermarket	6,494,718	2.4%		Shopping
21	Jewellery store	6,177,577	21.1%		Fashion & Accessoires
22	Charitable organization	6,156,648	4.2%		Politics & Society
23	Hindu temple	5,872,649	66.1%		Politics & Society
24	Gastronomy	5,744,557	2.3%	Field of study	Food & Beverages
25	Bakery	5,535,826	2.6%		Food & Beverages
26	Museum	5,356,848	2.8%	Museum	Arts & Culture
27	Fashion show	5,275,022	3.7%		Fashion & Accessoires
28	Art museum	5,272,152	3.3%	Museum	Arts & Culture
29	Art exhibition	5,236,769	3.5%		Arts & Culture
30	Fast food restaurants	5,179,978	3.1%		Food & Beverages
31	Delivery order	5,176,932	7.0%		Food & Beverages
32	Sports club	4,374,437	3.5%		Sports
33	Film festival	4,323,466	5.6%		Movies & TV
34	Home shopping	4,106,787	3.9%		Shopping
35	Fast casual restaurants	4,050,103	2.7%		Food & Beverages
36	Hypermarket	3,877,215	3.0%		Shopping
37	Employment agency	3,799,099	6.1%		Business & Career
38	Online grocer	3,744,728	8.7%		Shopping
39	Kindergarten	3,730,361	2.5%	Education	Kids & Family
40	Gift shop	3,713,842	2.5%		Home & Garden
41	Employment website	3,599,900	5.3%		Business & Career
42	Recording studio	3,461,097	3.3%		Music & Radio
43	Business school	3,419,894	4.9%		Business & Career
44	Bazaar	3,193,722	8.0%		Travel & Leisure
45	Swimming pool	3,152,428	1.7%		Sports
46	Airport	3,092,829	2.6%	Airport	Travel & Leisure
47	Big-box store	3,085,131	4.6%		Shopping
48	Job fair	3,076,643	8.3%		Business & Career
49	Car dealership	2,952,782	2.8%		Cars & Mobility
50	Chain store	2,934,155	2.8%		Shopping