A data profile of the people who buy, follow and care about Sari-sari store in India — modelled from more than twelve digital signal sources. Sari-sari store has an estimated audience of 9,957,858 people in India.
Sari-sari store has an estimated audience of 9,957,858 people in India. 49.8% are female, 50.2% are male, average age 29.0. Top brand affinities: Harry Potter, Do it yourself (DIY), Superman, Chennai, True Detective.
Top brand affinities include Harry Potter, Do it yourself (DIY), Superman, with strongest over-indexing on Harry Potter (1.89× the country average).
Demographically, the Sari-sari store audience skews balanced with an average age of 29.0, and over-indexes on personality traits such as Sustainability, Indulgence.
The typical Sari-sari store fan in India is balanced, around 29.0 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Sari-sari store profile in India.
49.8% are female, 50.2% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 29.0 |
| Estimated audience size | 9,957,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 30% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Sari-sari store audience comes from India.
| Country | Share |
|---|---|
| India | 41.4% |
| United States | 11.7% |
| Japan | 4.4% |
The strongest cross-interests of the Sari-sari store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 2.71× | ||
| 02 | Drop shipping | Shopping | 2.69× | ||
| 03 | Art jewelry | Fashion & Accessoires | 2.66× | ||
| 04 | Art exhibition | Arts & Culture | 2.51× | ||
| 05 | True Detective | Movies & TV | 2.49× | ||
| 06 | Museum | Arts & Culture | 2.32× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 2.23× | ||
| 08 | Weaving | Fashion & Accessoires | 2.16× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 2.10× | ||
| 10 | Harry Potter | Movies & TV | 1.89× | ||
| 11 | Nutrient | Food & Beverages | 1.83× | ||
| 12 | Pakistan national cricket team | Sports | 1.78× | ||
| 13 | Career development | Business & Career | 1.76× | ||
| 14 | Skin care | Beauty & Wellness | 1.75× | ||
| 15 | Chennai | Travel & Leisure | 1.74× | ||
| 16 | England cricket team | Sports | 1.70× | ||
| 17 | Engagement ring | Fashion & Accessoires | 1.70× | ||
| 18 | Earring | Fashion & Accessoires | 1.67× | ||
| 19 | Superman | Movies & TV | 1.58× | ||
| 20 | Cash on delivery | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.99× | |
| Indulgence | JOY | 1.90× | |
| Convenience Orientation | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sari-sari store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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