A data profile of the people who buy, follow and care about Museum in India — modelled from more than twelve digital signal sources. Museum has an estimated audience of 5,356,848 people in India.
The average Museum fan in India is 32.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Uttar Pradesh.
Top brand affinities include Art exhibition, Australian National University, Cotton, with strongest over-indexing on Art exhibition (4.54× the country average).
Demographically, the Museum audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Museum fan in India is more male, around 32.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Museum profile in India.
36.8% are female, 63.2% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 32.5 |
| Estimated audience size | 5,356,848 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 10% |
of the worldwide Museum audience comes from India.
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 9.1% |
| China | 6.6% |
Where the Museum audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~10K | 2.15× | |
| 02 | Gujarat | ~200K | 1.43× | |
| 03 | Karnataka | ~200K | 1.31× | |
| 04 | Chhattisgarh | ~50K | 1.31× | |
| 05 | Madhya Pradesh | ~100K | 1.27× | |
| 06 | Maharashtra | ~300K | 1.25× | |
| 07 | Arunachal Pradesh | ~4K | 1.23× | |
| 08 | Tamil Nadu | ~200K | 1.21× | |
| 09 | Rajasthan | ~100K | 1.21× | |
| 10 | Andhra Pradesh | ~70K | 1.06× | |
| 11 | Odisha | ~60K | 1.05× | |
| 12 | Bihar | ~100K | 0.93× | |
| 13 | Jharkhand | ~40K | 0.91× | |
| 14 | Telangana | ~70K | 0.90× | |
| 15 | Manipur | ~6K | 0.88× | |
| 16 | Kerala | ~70K | 0.87× | |
| 17 | Uttarakhand | ~20K | 0.87× | |
| 18 | Meghalaya | ~5K | 0.86× | |
| 19 | Haryana | ~60K | 0.85× | |
| 20 | Nagaland | ~3K | 0.85× | |
| 21 | West Bengal | ~100K | 0.84× | |
| 22 | Uttar Pradesh | ~200K | 0.82× | |
| 23 | Sikkim | ~2K | 0.82× | |
| 24 | Punjab (region) | ~60K | 0.81× | |
| 25 | Assam | ~40K | 0.80× | |
| 26 | Himachal Pradesh | ~20K | 0.80× | |
| 27 | Mizoram | ~3K | 0.73× | |
| 28 | Tripura | ~5K | 0.72× | |
| 29 | Jammu and Kashmir | ~10K | 0.52× |
The strongest cross-interests of the Museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Australian National University | Business & Career | 15.12× | ||
| 02 | Art exhibition | Arts & Culture | 4.54× | ||
| 03 | Cultural history | Arts & Culture | 3.53× | ||
| 04 | Art museum | Arts & Culture | 3.37× | ||
| 05 | Screenwriting | Literature | 3.35× | ||
| 06 | Oil painting | Arts & Culture | 3.07× | ||
| 07 | Cultural heritage | Politics & Society | 2.98× | ||
| 08 | Watercolor painting | Arts & Culture | 2.86× | ||
| 09 | Block B | Music & Radio | 2.71× | ||
| 10 | ONEUS | Music & Radio | 2.53× | ||
| 11 | Film industry | Movies & TV | 2.40× | ||
| 12 | Cotton | Fashion & Accessoires | 2.37× | ||
| 13 | Sari-sari store | Shopping | 2.32× | ||
| 14 | Indian wedding clothes | Fashion & Accessoires | 2.27× | ||
| 15 | Actor Vijay | Movies & TV | 2.08× | ||
| 16 | Peacemaker | Movies & TV | 1.92× | ||
| 17 | Expensive Taste | Business & Career | 1.83× | ||
| 18 | Wedding reception | Kids & Family | 1.83× | ||
| 19 | Indo-Aryan languages | Politics & Society | 1.63× | ||
| 20 | Tamil language | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.89× | |
| Design Affinity | PREMIUM | 1.50× | |
| Community Orientation | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.90× | |
| Risk Appetite | THRILL | 0.93× | |
| Need for Security | CONSERVATISM | 0.96× |
Museum has an estimated audience of 5,356,848 people in India, concentrated in Maharashtra and Gujarat.
36.8% of Museum fans are female, 63.2% are male, with an average age of 32.5 years.
Museum fans show strongest brand affinity for Art exhibition (4.54×), Australian National University (15.12×), and Cotton (2.37×) over the country average.
Museum fans in India are most concentrated in Maharashtra (reach ~300K), Gujarat (reach ~200K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Museum itself, the audience over-indexes on Australian National University (15.12×), Cotton (2.37×), Screenwriting (3.35×), and Art museum (3.37×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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