A data profile of the people who buy, follow and care about Block B in India — modelled from more than twelve digital signal sources. Block B has an estimated audience of 7,382,792 people in India.
Block B has an estimated audience of 7,382,792 people in India. 65.5% are female, 34.5% are male, average age 30.3. Top brand affinities: T-ara, Soompi, Lee Jong-suk, Flickr, BTS.
Top brand affinities include T-ara, Soompi, Lee Jong-suk, with strongest over-indexing on T-ara (1993.65× the country average).
Demographically, the Block B audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
The typical Block B fan in India is more female, around 30.3 years old, with strong Price Sensitivity tendencies and a notable affinity for T-ara.
The key figures that characterise the Block B profile in India.
65.5% are female, 34.5% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 30.3 |
| Estimated audience size | 7,382,792 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 11% | |
| 30-39 | 10% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide Block B audience comes from India.
| Country | Share |
|---|---|
| India | 90.5% |
| Japan | 3.1% |
| United States | 1.2% |
The strongest cross-interests of the Block B audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | T-ara | Music & Radio | 1993.65× | ||
| 02 | Soompi | Internet & Social Media | 300.45× | ||
| 03 | Lee Jong-suk | Movies & TV | 34.91× | ||
| 04 | Flickr | Internet & Social Media | 25.13× | ||
| 05 | Allkpop | Music & Radio | 21.40× | ||
| 06 | Red Velvet (band) | Music & Radio | 20.79× | ||
| 07 | IU (singer) | Music & Radio | 19.43× | ||
| 08 | Kim Soo-hyun | Movies & TV | 11.11× | ||
| 09 | Lee Min-ho | Fashion & Accessoires | 11.11× | ||
| 10 | Park Seo-joon | Movies & TV | 11.11× | ||
| 11 | Jun Ji-hyun | Fashion & Accessoires | 11.11× | ||
| 12 | Al Pacino | Movies & TV | 10.14× | ||
| 13 | Korean drama | Movies & TV | 9.62× | ||
| 14 | Maisie Williams | Movies & TV | 9.02× | ||
| 15 | Park Bo-gum | Movies & TV | 8.57× | ||
| 16 | BTS | Music & Radio | 8.04× | ||
| 17 | Macau | Travel & Leisure | 6.30× | ||
| 18 | Tibet | Travel & Leisure | 4.97× | ||
| 19 | Harry Potter | Movies & TV | 2.38× | ||
| 20 | Superman | Movies & TV | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 3.73× | |
| Extroversion | THRILL | 1.81× | |
| Urban Lifestyle | OPEN | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.34× | |
| Family Orientation | CONSERVATISM | 0.64× | |
| Travelling | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Block B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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