A data profile of the people who buy, follow and care about Fun in India — modelled from more than twelve digital signal sources. Fun has an estimated audience of 5,964,014 people in India.
Fun has an estimated audience of 5,964,014 people in India. 25.6% are female, 74.4% are male, average age 27.9. Top brand affinities: Google Trends, Videography, Game of Thrones, Real property, Stranger Things.
Top brand affinities include Google Trends, Videography, Game of Thrones, with strongest over-indexing on Google Trends (5.28× the country average).
Demographically, the Fun audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Fun fan in India is more male, around 27.9 years old, with strong Indulgence tendencies and a notable affinity for Google Trends.
The key figures that characterise the Fun profile in India.
25.6% are female, 74.4% are male, average age 27.9.
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 27.9 |
| Estimated audience size | 5,964,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 25% | |
| 30-39 | 12% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Fun audience comes from India.
| Country | Share |
|---|---|
| United States | 23.7% |
| China | 5.1% |
| Japan | 4.8% |
The strongest cross-interests of the Fun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Trends | Internet & Social Media | 5.28× | ||
| 02 | Webtoon | Internet & Social Media | 4.95× | ||
| 03 | The Office (U.S. TV series) | Movies & TV | 3.46× | ||
| 04 | How I Met Your Mother | Movies & TV | 3.29× | ||
| 05 | The Big Bang Theory | Movies & TV | 2.84× | ||
| 06 | Videography | Internet & Social Media | 2.56× | ||
| 07 | One Piece | Movies & TV | 2.49× | ||
| 08 | Real property | Home & Garden | 2.44× | ||
| 09 | OnePlus | Technology & Electronics | 1.93× | ||
| 10 | Seafood | Food & Beverages | 1.86× | ||
| 11 | Chess.com | Sports | 1.82× | ||
| 12 | Modern art | Arts & Culture | 1.78× | ||
| 13 | Lunch | Food & Beverages | 1.71× | ||
| 14 | Manga | Literature | 1.63× | ||
| 15 | Stranger Things | Movies & TV | 1.54× | ||
| 16 | Comics | Literature | 1.54× | ||
| 17 | Fashion show | Fashion & Accessoires | 1.54× | ||
| 18 | Machine learning | Business & Career | 1.54× | ||
| 19 | Breakfast | Food & Beverages | 1.53× | ||
| 20 | Game of Thrones | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.23× | |
| Early Adopter Mentality | POWER | 1.12× | |
| Convenience Orientation | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Fun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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