A data profile of the people who buy, follow and care about Fun in Italy — modelled from more than twelve digital signal sources. Fun has an estimated audience of 5,865,012 people in Italy.
The average Fun fan in Italy is 38.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, WhatsApp, Satire, with strongest over-indexing on Wikipedia (3.76× the country average).
Demographically, the Fun audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fun fan in Italy is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Fun profile in Italy.
55.8% are female, 44.2% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 38.7 |
| Estimated audience size | 5,865,012 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Fun audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.7% |
| China | 5.1% |
| Japan | 4.8% |
Where the Fun audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~900K | 1.21× | |
| 02 | Sicilia | ~600K | 1.21× | |
| 03 | Lombardy | ~1M | 1.19× | |
| 04 | Puglia | ~500K | 1.19× | |
| 05 | Campania | ~800K | 1.15× | |
| 06 | Trentino-Alto Adige/Südtirol | ~100K | 1.15× | |
| 07 | Veneto | ~500K | 1.09× | |
| 08 | Emilia-Romagna | ~500K | 1.08× | |
| 09 | Tuscany | ~400K | 1.04× | |
| 10 | Liguria | ~200K | 1.02× | |
| 11 | Calabria | ~200K | 1.01× | |
| 12 | Piedmont | ~400K | 0.99× | |
| 13 | Sardinia | ~200K | 0.99× | |
| 14 | Abruzzo | ~100K | 0.96× | |
| 15 | Aosta Valley | ~10K | 0.96× | |
| 16 | Molise | ~30K | 0.94× | |
| 17 | Marche | ~100K | 0.93× | |
| 18 | Friuli-Venezia Giulia | ~100K | 0.93× | |
| 19 | Basilicata | ~50K | 0.93× | |
| 20 | Umbria | ~90K | 0.90× |
The strongest cross-interests of the Fun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.76× | ||
| 02 | Tinder | Internet & Social Media | 3.71× | ||
| 03 | Bodrum | Travel & Leisure | 3.37× | ||
| 04 | Satire | Literature | 2.92× | ||
| 05 | Child development | Business & Career | 2.80× | ||
| 06 | Draught beer | Food & Beverages | 2.64× | ||
| 07 | Robert Redford | Movies & TV | 2.58× | ||
| 08 | Master of Business Administration | Business & Career | 2.55× | ||
| 09 | Bohemian style | Fashion & Accessoires | 2.41× | ||
| 10 | Summer vacation | Travel & Leisure | 2.17× | ||
| 11 | Mediaset | Technology & Electronics | 1.98× | ||
| 12 | Fine-art photography | Technology & Electronics | 1.81× | ||
| 13 | The Bold and the Beautiful | Movies & TV | 1.77× | ||
| 14 | Champagne | Food & Beverages | 1.76× | ||
| 15 | Volunteering | Politics & Society | 1.75× | ||
| 16 | London | Travel & Leisure | 1.68× | ||
| 17 | Art exhibition | Arts & Culture | 1.67× | ||
| 18 | Stranger Things | Movies & TV | 1.66× | ||
| 19 | Internet & Social Media | 1.58× | |||
| 20 | Deal of the day | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.75× | |
| Travelling | THRILL | 1.28× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.77× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.82× |
Fun has an estimated audience of 5,865,012 people in Italy, concentrated in Lombardy and Lazio.
55.8% of Fun fans are female, 44.2% are male, with an average age of 38.7 years.
Fun fans show strongest brand affinity for Wikipedia (3.76×), WhatsApp (1.58×), and Satire (2.92×) over the country average.
Fun fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~900K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Fun itself, the audience over-indexes on WhatsApp (1.58×), Satire (2.92×), Tinder (3.71×), and Volunteering (1.75×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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