A data profile of the people who buy, follow and care about Fun in France — modelled from more than twelve digital signal sources. Fun has an estimated audience of 3,649,182 people in France.
The average Fun fan in France is 40.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Ouest France, Real property, Ouest-France, with strongest over-indexing on Ouest France (1.59× the country average).
Demographically, the Fun audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Fun fan in France is more female, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Ouest France.
The key figures that characterise the Fun profile in France.
57.4% are female, 42.6% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.1 |
| Estimated audience size | 3,649,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide Fun audience comes from France.
| Country | Share |
|---|---|
| United States | 23.7% |
| China | 5.1% |
| Japan | 4.8% |
Where the Fun audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.07× | |
| 02 | Auvergne-Rhône-Alpes | ~500K | 1.05× | |
| 03 | Occitanie | ~300K | 1.05× | |
| 04 | Nouvelle-Aquitaine | ~300K | 1.03× | |
| 05 | Grand Est | ~300K | 1.03× | |
| 06 | Pays de la Loire | ~200K | 1.02× | |
| 07 | Hauts-de-France | ~300K | 1.00× | |
| 08 | Normandy | ~200K | 1.00× | |
| 09 | Centre-Val de Loire | ~100K | 1.00× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.99× | |
| 11 | Corsica | ~20K | 0.97× | |
| 12 | Brittany | ~200K | 0.93× | |
| 13 | Provence-Alpes-Côte d'Azur | ~200K | 0.92× |
The strongest cross-interests of the Fun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Super Mario Bros. | Games | 3.41× | ||
| 02 | Permanent residency | Business & Career | 3.00× | ||
| 03 | Tinder | Internet & Social Media | 3.00× | ||
| 04 | Kitchen garden | Home & Garden | 3.00× | ||
| 05 | Fiberglass | Technology & Electronics | 3.00× | ||
| 06 | Improvisation | Music & Radio | 3.00× | ||
| 07 | Solitaire | Games | 2.70× | ||
| 08 | Hair dryer | Beauty & Wellness | 2.69× | ||
| 09 | Volunteering | Politics & Society | 2.50× | ||
| 10 | Western Union | Business & Career | 2.15× | ||
| 11 | One Piece | Movies & TV | 2.01× | ||
| 12 | Midi Libre | News | 1.98× | ||
| 13 | Real property | Home & Garden | 1.80× | ||
| 14 | Kitchen | Home & Garden | 1.71× | ||
| 15 | Volotea | Travel & Leisure | 1.66× | ||
| 16 | Streetwear | Fashion & Accessoires | 1.60× | ||
| 17 | Ouest France | News | 1.59× | ||
| 18 | Germany | Travel & Leisure | 1.54× | ||
| 19 | Ouest-France | News | 1.53× | ||
| 20 | TotalEnergies | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.70× | |
| Mindfulness | BALANCE | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.80× | |
| Sustainability | BALANCE | 0.81× | |
| Design Affinity | PREMIUM | 0.81× |
Fun has an estimated audience of 3,649,182 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.4% of Fun fans are female, 42.6% are male, with an average age of 40.1 years.
Fun fans show strongest brand affinity for Ouest France (1.59×), Real property (1.8×), and Ouest-France (1.53×) over the country average.
Fun fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~500K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Fun itself, the audience over-indexes on Real property (1.8×), Ouest-France (1.53×), Volunteering (2.5×), and Midi Libre (1.98×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Fun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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