A data profile of the people who buy, follow and care about Fun in Spain — modelled from more than twelve digital signal sources. Fun has an estimated audience of 2,794,965 people in Spain.
Fun has an estimated audience of 2,794,965 people in Spain. 57.8% are female, 42.2% are male, average age 40.0. Top brand affinities: Tinder, Millie Bobby Brown, WhatsApp, Volunteering, Satire.
Top brand affinities include Tinder, Millie Bobby Brown, WhatsApp, with strongest over-indexing on Tinder (4.79× the country average).
Demographically, the Fun audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Fun fan in Spain is more female, around 40.0 years old, with strong Travelling tendencies and a notable affinity for Tinder.
The key figures that characterise the Fun profile in Spain.
57.8% are female, 42.2% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 40.0 |
| Estimated audience size | 2,794,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Fun audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.7% |
| China | 5.1% |
| Japan | 4.8% |
The strongest cross-interests of the Fun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 4.79× | ||
| 02 | Millie Bobby Brown | Movies & TV | 3.91× | ||
| 03 | Satire | Literature | 3.83× | ||
| 04 | Volunteering | Politics & Society | 3.19× | ||
| 05 | Betfair | Games | 2.82× | ||
| 06 | Flower bouquet | Home & Garden | 2.59× | ||
| 07 | Hairbrush | Beauty & Wellness | 2.52× | ||
| 08 | Role-playing games | Games | 2.13× | ||
| 09 | Livemusic | Music & Radio | 2.05× | ||
| 10 | Brad Pitt | Movies & TV | 2.03× | ||
| 11 | Refrigerator | Home & Garden | 1.99× | ||
| 12 | Real property | Home & Garden | 1.83× | ||
| 13 | Badoo | Internet & Social Media | 1.82× | ||
| 14 | Local food | Food & Beverages | 1.77× | ||
| 15 | Innovation | Business & Career | 1.77× | ||
| 16 | Anime movies | Movies & TV | 1.75× | ||
| 17 | Internet & Social Media | 1.74× | |||
| 18 | Self-love | Health | 1.74× | ||
| 19 | Distilled beverage | Food & Beverages | 1.56× | ||
| 20 | Drama movies | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.36× | |
| Early Adopter Mentality | POWER | 1.32× | |
| Risk Appetite | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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