Self-love Audience in Spain
Self-love has an estimated audience of 6,404,953 people in Spain. 68.4% are female, 31.6% are male, average age 42.0. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Self care, Mindfulness, Self-awareness, Self-knowledge (psychology), Personal development.
The average Self-love fan in Spain is 42.0 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Self care, Mindfulness, Self-awareness, with strongest over-indexing on Self care (5.14× the country average). Demographically, the Self-love audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Self-love fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 42.0 |
| Estimated audience size | 6,404,953 |
Audience persona
The typical Self-love fan in Spain is more female, around 42.0 years old, with strong Mindfulness tendencies and a notable affinity for Self care.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,281,053 | 1.11× |
| Andalusia | 1,260,350 | 1× |
| Community of Madrid | 1,050,623 | 0.97× |
| Comunidad Valenciana | 687,244 | 0.96× |
| Canary Islands | 398,018 | 1.25× |
| Galicia | 237,607 | 0.79× |
| Castilla-La Mancha | 221,859 | 0.85× |
| Balearic Islands | 212,439 | 1.18× |
| Region of Murcia | 193,663 | 0.88× |
| Castile and León | 174,016 | 0.62× |
| Basque Autonomous Country | 165,728 | 0.69× |
| Aragon | 142,031 | 0.84× |
| Extremadura | 122,593 | 0.89× |
| Principality of Asturias | 117,579 | 0.78× |
| La Rioja | 90,552 | 2.17× |
| Cantabria | 83,848 | 1.04× |
| Navarre | 78,438 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self care | 5.14× | Health |
| Mindfulness | 4.58× | Health |
| Self-awareness | 2.57× | Health |
| Self-knowledge (psychology) | 2.79× | Health |
| Personal development | 1.96× | Business & Career |
| Narcissism | 6.29× | Politics & Society |
| Meditation | 2.22× | Health |
| Empowerment | 4.38× | Politics & Society |
| Health & wellness | 2.04× | Health |
| Self-help | 4.15× | Health |
| Kundalini yoga | 4.12× | Health |
| Hatha yoga | 3.25× | Health |
| Healthy habits | 2.16× | Health |
| Muscle & Fitness | 2.48× | Sports |
| Well-being | 1.7× | Health |
| Hot yoga | 3.85× | Sports |
| Men's Fitness | 2.36× | Sports |
| Happiness | 1.54× | Health |
| Karma yoga | 3.81× | Health |
| Motivation | 1.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.13 |
| Design Affinity | PREMIUM | 1.58 |
| Travelling | THRILL | 1.52 |
| LGBTQ+ Identity | OPEN | 1.41 |
| DIY Mentality | THRILL | 1.41 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Germany | 6.4% |
| Japan | 4.9% |
See Self-love audiences in other countries
More Health audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Self-love have in Spain?
Self-love has an estimated audience of 6,404,953 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Self-love fans?
68.4% of Self-love fans are female, 31.6% are male, with an average age of 42.0 years.
Which brands do Self-love fans like most?
Self-love fans show strongest brand affinity for Self care (5.14×), Mindfulness (4.58×), and Self-awareness (2.57×) over the country average.
Where do Self-love fans live in Spain?
Self-love fans in Spain are most concentrated in Catalonia (reach 1,281,053), Andalusia (reach 1,260,350), and Community of Madrid (reach 1,050,623). These three regions account for the largest share of the active audience.
What other brands do Self-love fans also like?
Beyond Self-love itself, the audience over-indexes on Mindfulness (4.58×), Self-awareness (2.57×), Self-knowledge (psychology) (2.79×), and Personal development (1.96×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Self-love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.