A data profile of the people who buy, follow and care about Self-love in Spain — modelled from more than twelve digital signal sources. Self-love has an estimated audience of 6,404,953 people in Spain.
The average Self-love fan in Spain is 42.0 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Self care, Mindfulness, Self-awareness, with strongest over-indexing on Self care (5.14× the country average).
Demographically, the Self-love audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Self-love fan in Spain is more female, around 42.0 years old, with strong Mindfulness tendencies and a notable affinity for Self care.
The key figures that characterise the Self-love profile in Spain.
68.4% are female, 31.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 42.0 |
| Estimated audience size | 6,404,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Self-love audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.4% |
| Germany | 6.4% |
| Japan | 4.9% |
Where the Self-love audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~50K | 1.13× | |
| 02 | Canary Islands | ~300K | 1.09× | |
| 03 | Catalonia | ~1M | 1.07× | |
| 04 | Balearic Islands | ~200K | 1.05× | |
| 05 | Andalusia | ~1.5M | 1.00× | |
| 06 | Cantabria | ~80K | 1.00× | |
| 07 | Navarre | ~80K | 1.00× | |
| 08 | Extremadura | ~100K | 0.99× | |
| 09 | Community of Madrid | ~1M | 0.98× | |
| 10 | Comunidad Valenciana | ~700K | 0.98× | |
| 11 | Region of Murcia | ~200K | 0.98× | |
| 12 | Castilla-La Mancha | ~300K | 0.97× | |
| 13 | Aragon | ~200K | 0.97× | |
| 14 | Principality of Asturias | ~100K | 0.97× | |
| 15 | Galicia | ~300K | 0.94× | |
| 16 | Castile and León | ~300K | 0.92× | |
| 17 | Basque Autonomous Country | ~200K | 0.92× |
The strongest cross-interests of the Self-love audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Narcissism | Politics & Society | 6.29× | ||
| 02 | Self care | Health | 5.14× | ||
| 03 | Mindfulness | Health | 4.58× | ||
| 04 | Empowerment | Politics & Society | 4.38× | ||
| 05 | Self-help | Health | 4.15× | ||
| 06 | Kundalini yoga | Health | 4.12× | ||
| 07 | Hot yoga | Sports | 3.85× | ||
| 08 | Karma yoga | Health | 3.81× | ||
| 09 | Hatha yoga | Health | 3.25× | ||
| 10 | Self-knowledge (psychology) | Health | 2.79× | ||
| 11 | Self-awareness | Health | 2.57× | ||
| 12 | Muscle & Fitness | Sports | 2.48× | ||
| 13 | Men's Fitness | Sports | 2.36× | ||
| 14 | Meditation | Health | 2.22× | ||
| 15 | Healthy habits | Health | 2.16× | ||
| 16 | Health & wellness | Health | 2.04× | ||
| 17 | Personal development | Business & Career | 1.96× | ||
| 18 | Well-being | Health | 1.70× | ||
| 19 | Motivation | Business & Career | 1.60× | ||
| 20 | Happiness | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.10× | |
| Sports Activity | POWER | 1.38× | |
| Community Orientation | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Tradition | CONSERVATISM | 0.74× |
Self-love has an estimated audience of 6,404,953 people in Spain, concentrated in Andalusia and Catalonia.
68.4% of Self-love fans are female, 31.6% are male, with an average age of 42.0 years.
Self-love fans show strongest brand affinity for Self care (5.14×), Mindfulness (4.58×), and Self-awareness (2.57×) over the country average.
Self-love fans in Spain are most concentrated in Andalusia (reach ~1.5M), Catalonia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Self-love itself, the audience over-indexes on Mindfulness (4.58×), Self-awareness (2.57×), Self-knowledge (psychology) (2.79×), and Personal development (1.96×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Self-love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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