A data profile of the people who buy, follow and care about Men's Fitness in Spain — modelled from more than twelve digital signal sources. Men's Fitness has an estimated audience of 4,431,898 people in Spain.
Men's Fitness has an estimated audience of 4,431,898 people in Spain. 44.2% are female, 55.8% are male, average age 40.9. Top brand affinities: High-intensity interval training, Physical fitness, TikTok, Natural foods, Self-love.
Top brand affinities include High-intensity interval training, Physical fitness, TikTok, with strongest over-indexing on High-intensity interval training (6.49× the country average).
Demographically, the Men's Fitness audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Men's Fitness fan in Spain is more male, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for High-intensity interval training.
The key figures that characterise the Men's Fitness profile in Spain.
44.2% are female, 55.8% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 40.9 |
| Estimated audience size | 4,431,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 20% |
of the worldwide Men's Fitness audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 5.7% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Men's Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-intensity interval training | Sports | 6.49× | ||
| 02 | Half marathon | Sports | 3.94× | ||
| 03 | Natural foods | Food & Beverages | 3.72× | ||
| 04 | Motorcycle accessories | Cars & Mobility | 2.74× | ||
| 05 | Touring motorcycle | Cars & Mobility | 2.74× | ||
| 06 | Volunteering | Politics & Society | 2.67× | ||
| 07 | Personal trainer | Sports | 2.63× | ||
| 08 | Motorcycle helmet | Cars & Mobility | 2.59× | ||
| 09 | Self-love | Health | 2.36× | ||
| 10 | Local food | Food & Beverages | 2.23× | ||
| 11 | Cultural heritage | Politics & Society | 2.20× | ||
| 12 | Livemusic | Music & Radio | 2.01× | ||
| 13 | Music festivals | Music & Radio | 1.96× | ||
| 14 | Travel photography | Technology & Electronics | 1.96× | ||
| 15 | Modern art | Arts & Culture | 1.95× | ||
| 16 | Innovation | Business & Career | 1.95× | ||
| 17 | Physical fitness | Sports | 1.83× | ||
| 18 | TikTok | Internet & Social Media | 1.76× | ||
| 19 | Superman | Movies & TV | 1.61× | ||
| 20 | Telecinco | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.56× | |
| Early Adopter Mentality | POWER | 1.55× | |
| Travelling | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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