Modern art Audience in Spain
Modern art has an estimated audience of 5,700,290 people in Spain. 61.2% are female, 38.8% are male, average age 41.4. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Contemporary art, Digital illustration, Abstract art, Collectable, Art exhibition.
The average Modern art fan in Spain is 41.4 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Contemporary art, Digital illustration, Abstract art, with strongest over-indexing on Contemporary art (5.89× the country average). Demographically, the Modern art audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Modern art fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 41.4 |
| Estimated audience size | 5,700,290 |
Audience persona
The typical Modern art fan in Spain is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Contemporary art.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,216,677 | 2.15× |
| Community of Madrid | 1,381,988 | 1.44× |
| Andalusia | 1,047,393 | 0.94× |
| Comunidad Valenciana | 996,891 | 1.56× |
| Canary Islands | 319,554 | 1.12× |
| Balearic Islands | 230,131 | 1.44× |
| Galicia | 161,076 | 0.6× |
| Basque Autonomous Country | 143,624 | 0.67× |
| Region of Murcia | 141,132 | 0.72× |
| Castile and León | 126,815 | 0.51× |
| Castilla-La Mancha | 101,799 | 0.44× |
| Principality of Asturias | 97,111 | 0.72× |
| Aragon | 87,980 | 0.59× |
| Extremadura | 82,467 | 0.67× |
| La Rioja | 65,990 | 1.78× |
| Cantabria | 61,105 | 0.85× |
| Navarre | 57,162 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Contemporary art | 5.89× | Arts & Culture |
| Digital illustration | 7.34× | Arts & Culture |
| Abstract art | 6.97× | Arts & Culture |
| Collectable | 8.15× | Kids & Family |
| Art exhibition | 4.87× | Arts & Culture |
| Travis Scott | 10.35× | Music & Radio |
| Street art | 5.86× | Arts & Culture |
| Contemporary art gallery | 8.04× | Arts & Culture |
| Oil painting | 6.3× | Arts & Culture |
| Watercolor painting | 5.49× | Arts & Culture |
| Art museum | 3.93× | Arts & Culture |
| Illustration | 3.71× | Arts & Culture |
| Urban art | 6.25× | Arts & Culture |
| Illustrator | 6.75× | Business & Career |
| Movies | 1.63× | Movies & TV |
| Art movement | 9.1× | Arts & Culture |
| Graphic designer | 7.25× | Business & Career |
| I.D. (magazine) | 11.54× | Fashion & Accessoires |
| Saatchi Gallery | 7.78× | Arts & Culture |
| Gymshark | 6.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.86 |
| DIY Mentality | THRILL | 1.63 |
| Urban Lifestyle | OPEN | 1.4 |
| Early Adopter Mentality | POWER | 1.38 |
| Luxury Orientation | PREMIUM | 1.38 |
| Travelling | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 11.7% |
| China | 11.6% |
See Modern art audiences in other countries
More Art movement audiences in Spain
- Culinary art (10,483,418)
- Contemporary art (6,033,060)
- Decorative arts (5,631,564)
- Illustration (4,638,957)
- Abstract art (2,901,916)
Frequently asked questions
How many fans does Modern art have in Spain?
Modern art has an estimated audience of 5,700,290 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Modern art fans?
61.2% of Modern art fans are female, 38.8% are male, with an average age of 41.4 years.
Which brands do Modern art fans like most?
Modern art fans show strongest brand affinity for Contemporary art (5.89×), Digital illustration (7.34×), and Abstract art (6.97×) over the country average.
Where do Modern art fans live in Spain?
Modern art fans in Spain are most concentrated in Catalonia (reach 2,216,677), Community of Madrid (reach 1,381,988), and Andalusia (reach 1,047,393). These three regions account for the largest share of the active audience.
What other brands do Modern art fans also like?
Beyond Modern art itself, the audience over-indexes on Digital illustration (7.34×), Abstract art (6.97×), Collectable (8.15×), and Art exhibition (4.87×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Modern art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.