A data profile of the people who buy, follow and care about Modern art in Spain — modelled from more than twelve digital signal sources. Modern art has an estimated audience of 5,700,290 people in Spain.
The average Modern art fan in Spain is 41.4 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Contemporary art, Digital illustration, Abstract art, with strongest over-indexing on Contemporary art (5.89× the country average).
Demographically, the Modern art audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Modern art fan in Spain is more female, around 41.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Modern art profile in Spain.
61.2% are female, 38.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 41.4 |
| Estimated audience size | 5,700,290 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Modern art audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 11.7% |
| China | 11.6% |
Where the Modern art audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2M | 1.96× | |
| 02 | Comunidad Valenciana | ~900K | 1.38× | |
| 03 | Community of Madrid | ~1.5M | 1.34× | |
| 04 | Balearic Islands | ~200K | 1.16× | |
| 05 | La Rioja | ~40K | 1.08× | |
| 06 | Canary Islands | ~300K | 1.05× | |
| 07 | Cantabria | ~70K | 0.98× | |
| 08 | Navarre | ~70K | 0.98× | |
| 09 | Andalusia | ~1M | 0.96× | |
| 10 | Principality of Asturias | ~100K | 0.96× | |
| 11 | Extremadura | ~100K | 0.96× | |
| 12 | Region of Murcia | ~200K | 0.95× | |
| 13 | Aragon | ~100K | 0.94× | |
| 14 | Castilla-La Mancha | ~200K | 0.92× | |
| 15 | Castile and León | ~200K | 0.90× | |
| 16 | Basque Autonomous Country | ~200K | 0.90× | |
| 17 | Galicia | ~200K | 0.89× |
The strongest cross-interests of the Modern art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | I.D. (magazine) | Fashion & Accessoires | 11.54× | ||
| 02 | Art movement | Arts & Culture | 9.10× | ||
| 03 | Collectable | Kids & Family | 8.15× | ||
| 04 | Contemporary art gallery | Arts & Culture | 8.04× | ||
| 05 | Saatchi Gallery | Arts & Culture | 7.78× | ||
| 06 | Digital illustration | Arts & Culture | 7.34× | ||
| 07 | Graphic designer | Business & Career | 7.25× | ||
| 08 | Abstract art | Arts & Culture | 6.97× | ||
| 09 | Gymshark | Sports | 6.87× | ||
| 10 | Illustrator | Business & Career | 6.75× | ||
| 11 | Oil painting | Arts & Culture | 6.30× | ||
| 12 | Urban art | Arts & Culture | 6.25× | ||
| 13 | Contemporary art | Arts & Culture | 5.89× | ||
| 14 | Street art | Arts & Culture | 5.86× | ||
| 15 | Watercolor painting | Arts & Culture | 5.49× | ||
| 16 | Art exhibition | Arts & Culture | 4.87× | ||
| 17 | Art museum | Arts & Culture | 3.93× | ||
| 18 | Illustration | Arts & Culture | 3.71× | ||
| 19 | Streetwear | Fashion & Accessoires | 2.89× | ||
| 20 | Movies | Movies & TV | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.12× | |
| Design Affinity | PREMIUM | 2.01× | |
| Early Adopter Mentality | POWER | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Tradition | CONSERVATISM | 0.94× |
Modern art has an estimated audience of 5,700,290 people in Spain, concentrated in Catalonia and Community of Madrid.
61.2% of Modern art fans are female, 38.8% are male, with an average age of 41.4 years.
Modern art fans show strongest brand affinity for Contemporary art (5.89×), Digital illustration (7.34×), and Abstract art (6.97×) over the country average.
Modern art fans in Spain are most concentrated in Catalonia (reach ~2M), Community of Madrid (reach ~1.5M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Modern art itself, the audience over-indexes on Digital illustration (7.34×), Abstract art (6.97×), Collectable (8.15×), and Art exhibition (4.87×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Modern art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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