A data profile of the people who buy, follow and care about Street art in Spain — modelled from more than twelve digital signal sources. Street art has an estimated audience of 2,776,406 people in Spain.
The average Street art fan in Spain is 35.7 years old, balanced, and lives primarily in Canary Islands.
The audience is concentrated in Canary Islands, Catalonia, Community of Madrid.
Top brand affinities include Banksy, Urban art, Graffiti, with strongest over-indexing on Banksy (13.09× the country average).
Demographically, the Street art audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Street art fan in Spain is balanced, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Banksy.
The key figures that characterise the Street art profile in Spain.
49.6% are female, 50.4% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 35.7 |
| Estimated audience size | 2,776,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Street art audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.0% |
| China | 9.3% |
| Japan | 7.7% |
Where the Street art audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~800K | 5.83× | |
| 02 | Basque Autonomous Country | ~100K | 1.42× | |
| 03 | Comunidad Valenciana | ~300K | 1.10× | |
| 04 | Catalonia | ~500K | 0.94× | |
| 05 | Principality of Asturias | ~60K | 0.94× | |
| 06 | Cantabria | ~30K | 0.93× | |
| 07 | La Rioja | ~20K | 0.93× | |
| 08 | Balearic Islands | ~70K | 0.91× | |
| 09 | Extremadura | ~50K | 0.87× | |
| 10 | Navarre | ~30K | 0.87× | |
| 11 | Region of Murcia | ~80K | 0.85× | |
| 12 | Community of Madrid | ~400K | 0.83× | |
| 13 | Aragon | ~60K | 0.80× | |
| 14 | Castilla-La Mancha | ~90K | 0.76× | |
| 15 | Castile and León | ~90K | 0.72× | |
| 16 | Galicia | ~90K | 0.67× | |
| 17 | Andalusia | ~400K | 0.66× |
The strongest cross-interests of the Street art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banksy | Arts & Culture | 13.09× | ||
| 02 | Graffiti & Street Art | Arts & Culture | 11.28× | ||
| 03 | I.D. (magazine) | Fashion & Accessoires | 9.22× | ||
| 04 | Pop art | Arts & Culture | 8.49× | ||
| 05 | Andy Warhol | Arts & Culture | 8.42× | ||
| 06 | Urban art | Arts & Culture | 7.25× | ||
| 07 | Rhianna (singer) | Music & Radio | 6.65× | ||
| 08 | Collectable | Kids & Family | 5.39× | ||
| 09 | Graffiti | Arts & Culture | 5.18× | ||
| 10 | Abstract art | Arts & Culture | 3.71× | ||
| 11 | Modern art | Arts & Culture | 3.43× | ||
| 12 | Collecting | Kids & Family | 3.35× | ||
| 13 | Digital art | Arts & Culture | 3.32× | ||
| 14 | Art exhibition | Arts & Culture | 3.23× | ||
| 15 | Digital illustration | Arts & Culture | 3.22× | ||
| 16 | Publico | News | 2.85× | ||
| 17 | Contemporary art | Arts & Culture | 2.62× | ||
| 18 | Art museum | Arts & Culture | 2.36× | ||
| 19 | Museum | Arts & Culture | 2.30× | ||
| 20 | Athlete | Music & Radio | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.84× | |
| Urban Lifestyle | OPEN | 1.72× | |
| Design Affinity | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.94× | |
| Price Sensitivity | PREMIUM | 1.00× | |
| DIY Mentality | THRILL | 1.08× |
Street art has an estimated audience of 2,776,406 people in Spain, concentrated in Canary Islands and Catalonia.
49.6% of Street art fans are female, 50.4% are male, with an average age of 35.7 years.
Street art fans show strongest brand affinity for Banksy (13.09×), Urban art (7.25×), and Graffiti (5.18×) over the country average.
Street art fans in Spain are most concentrated in Canary Islands (reach ~800K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Street art itself, the audience over-indexes on Urban art (7.25×), Graffiti (5.18×), Modern art (3.43×), and Collectable (5.39×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Street art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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