A data profile of the people who buy, follow and care about Collecting in Spain — modelled from more than twelve digital signal sources. Collecting has an estimated audience of 2,780,794 people in Spain.
Collecting has an estimated audience of 2,780,794 people in Spain. 43.3% are female, 56.7% are male, average age 38.6. Top brand affinities: Modern art, Superman, Canon, Video editing, Nikon.
Top brand affinities include Modern art, Superman, Canon, with strongest over-indexing on Modern art (3.88× the country average).
Demographically, the Collecting audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
The typical Collecting fan in Spain is more male, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Modern art.
The key figures that characterise the Collecting profile in Spain.
43.3% are female, 56.7% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 38.6 |
| Estimated audience size | 2,780,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Collecting audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 14.5% |
| China | 9.6% |
The strongest cross-interests of the Collecting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mac Miller | Music & Radio | 11.11× | ||
| 02 | Kendrick Lamar | Music & Radio | 9.58× | ||
| 03 | Nikon | Technology & Electronics | 7.78× | ||
| 04 | Canon | Technology & Electronics | 7.73× | ||
| 05 | God of War (series) | Games | 6.42× | ||
| 06 | Video editing | Technology & Electronics | 5.46× | ||
| 07 | Otaku | Literature | 3.94× | ||
| 08 | Modern art | Arts & Culture | 3.88× | ||
| 09 | Crime fiction | Literature | 3.66× | ||
| 10 | Street art | Arts & Culture | 3.35× | ||
| 11 | Forex Online Trading | Business & Career | 3.31× | ||
| 12 | Anime and manga fandom | Literature | 2.64× | ||
| 13 | Digital art | Arts & Culture | 2.64× | ||
| 14 | Superman | Movies & TV | 2.52× | ||
| 15 | Twitch | Games | 2.50× | ||
| 16 | Uniqlo | Shopping | 2.30× | ||
| 17 | Natural skin care | Beauty & Wellness | 1.96× | ||
| 18 | Renovation | Home & Garden | 1.90× | ||
| 19 | Local food | Food & Beverages | 1.78× | ||
| 20 | Harry Potter | Movies & TV | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.47× | |
| Early Adopter Mentality | POWER | 1.46× | |
| Risk Appetite | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.66× | |
| Family Orientation | CONSERVATISM | 0.74× | |
| Patriotism | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Collecting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.