A data profile of the people who buy, follow and care about Harry Potter in Spain — modelled from more than twelve digital signal sources. Harry Potter has an estimated audience of 10,896,668 people in Spain.
The average Harry Potter fan in Spain is 35.5 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Movies, Consumer electronics, TikTok, with strongest over-indexing on Movies (1.66× the country average).
Demographically, the Harry Potter audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Harry Potter fan in Spain is more female, around 35.5 years old, with strong Pet Ownership tendencies and a notable affinity for Movies.
The key figures that characterise the Harry Potter profile in Spain.
57.6% are female, 42.4% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 35.5 |
| Estimated audience size | 10,896,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Harry Potter audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 14.5% |
| Germany | 9.2% |
Where the Harry Potter audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castilla-La Mancha | ~600K | 1.21× | |
| 02 | Catalonia | ~2.5M | 1.12× | |
| 03 | Andalusia | ~2.5M | 1.09× | |
| 04 | Castile and León | ~600K | 1.09× | |
| 05 | Region of Murcia | ~500K | 1.09× | |
| 06 | Community of Madrid | ~2M | 1.07× | |
| 07 | Galicia | ~600K | 1.07× | |
| 08 | Comunidad Valenciana | ~1.5M | 1.06× | |
| 09 | Aragon | ~300K | 1.01× | |
| 10 | Canary Islands | ~600K | 0.99× | |
| 11 | Basque Autonomous Country | ~400K | 0.95× | |
| 12 | Extremadura | ~300K | 0.94× | |
| 13 | La Rioja | ~70K | 0.91× | |
| 14 | Balearic Islands | ~300K | 0.88× | |
| 15 | Navarre | ~100K | 0.88× | |
| 16 | Principality of Asturias | ~300K | 0.87× | |
| 17 | Cantabria | ~100K | 0.80× |
The strongest cross-interests of the Harry Potter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doraemon | Literature | 6.18× | ||
| 02 | Wattpad | Internet & Social Media | 4.18× | ||
| 03 | Millie Bobby Brown | Movies & TV | 2.51× | ||
| 04 | Twitch | Games | 2.33× | ||
| 05 | Self-love | Health | 2.21× | ||
| 06 | Local food | Food & Beverages | 2.21× | ||
| 07 | Stranger Things | Movies & TV | 2.18× | ||
| 08 | Home business | Business & Career | 2.18× | ||
| 09 | Manga | Literature | 2.06× | ||
| 10 | Bookselling | Literature | 1.98× | ||
| 11 | Superman | Movies & TV | 1.90× | ||
| 12 | Comics | Literature | 1.89× | ||
| 13 | Emotional intelligence | Health | 1.87× | ||
| 14 | TikTok | Internet & Social Media | 1.86× | ||
| 15 | Anime movies | Movies & TV | 1.86× | ||
| 16 | Self-awareness | Health | 1.75× | ||
| 17 | Self-esteem | Health | 1.69× | ||
| 18 | Mobile game | Games | 1.67× | ||
| 19 | Movies | Movies & TV | 1.66× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.31× | |
| Individualism | JOY | 1.25× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.52× | |
| Patriotism | CONSERVATISM | 0.59× | |
| Community Orientation | OPEN | 0.68× |
Harry Potter has an estimated audience of 10,896,668 people in Spain, concentrated in Andalusia and Catalonia.
57.6% of Harry Potter fans are female, 42.4% are male, with an average age of 35.5 years.
Harry Potter fans show strongest brand affinity for Movies (1.66×), Consumer electronics (1.6×), and TikTok (1.86×) over the country average.
Harry Potter fans in Spain are most concentrated in Andalusia (reach ~2.5M), Catalonia (reach ~2.5M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Harry Potter itself, the audience over-indexes on Consumer electronics (1.6×), TikTok (1.86×), Self-love (2.21×), and Stranger Things (2.18×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Harry Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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