Harry Potter (film series) Audience in Spain
Harry Potter (film series) has an estimated audience of 1,996,470 people in Spain. 57.6% are female, 42.4% are male, average age 35.5. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Computers, Entertainment, Movies, Consumer electronics, TikTok.
The average Harry Potter (film series) fan in Spain is 35.5 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Computers, Entertainment, Movies, with strongest over-indexing on Computers (1.92× the country average). Demographically, the Harry Potter (film series) audience skews more female with an average age of 35.5, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of Harry Potter (film series) fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 35.5 |
| Estimated audience size | 1,996,470 |
Audience persona
The typical Harry Potter (film series) fan in Spain is more female, around 35.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Computers.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 491,475 | 1.09× |
| Catalonia | 461,124 | 1.12× |
| Community of Madrid | 410,908 | 1.07× |
| Comunidad Valenciana | 272,070 | 1.06× |
| Galicia | 114,707 | 1.07× |
| Canary Islands | 112,945 | 0.99× |
| Castilla-La Mancha | 112,509 | 1.21× |
| Castile and León | 108,753 | 1.09× |
| Region of Murcia | 85,482 | 1.09× |
| Basque Autonomous Country | 81,216 | 0.95× |
| Aragon | 61,134 | 1.01× |
| Balearic Islands | 56,626 | 0.88× |
| Principality of Asturias | 46,358 | 0.86× |
| Extremadura | 46,343 | 0.94× |
| Navarre | 24,922 | 0.87× |
| Cantabria | 22,616 | 0.79× |
| La Rioja | 13,376 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Computers | 1.92× | Technology & Electronics |
| Entertainment | 1.5× | Movies & TV |
| Movies | 1.66× | Movies & TV |
| Consumer electronics | 1.6× | Technology & Electronics |
| TikTok | 1.86× | Internet & Social Media |
| Euphoria | 1.75× | Movies & TV |
| Doraemon | 6.18× | Literature |
| Self-love | 2.21× | Health |
| Stranger Things | 2.18× | Movies & TV |
| Superman | 1.9× | Movies & TV |
| Local food | 2.21× | Food & Beverages |
| Wattpad | 4.18× | Internet & Social Media |
| FC Bayern Munich | 1.62× | Sports |
| Twitch | 2.33× | Games |
| Comics | 1.89× | Literature |
| Self-awareness | 1.75× | Health |
| Jenna Ortega | 2.76× | Movies & TV |
| Anime movies | 1.86× | Movies & TV |
| Bookselling | 1.98× | Literature |
| Mobile game | 1.67× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.73 |
| Tradition | CONSERVATISM | 1.39 |
| Pet Ownership | JOY | 1.27 |
| Mindfulness | BALANCE | 1.26 |
| DIY Mentality | THRILL | 1.21 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Brazil | 7.8% |
| United Kingdom | 5.4% |
See Harry Potter (film series) audiences in other countries
- Harry Potter (film series) — Germany
- Harry Potter (film series) — United States
- Harry Potter (film series) — United Kingdom
- Harry Potter (film series) — France
- Harry Potter (film series) — Italy
- Harry Potter (film series) — Brazil
- Harry Potter (film series) — Japan
- Harry Potter (film series) — South Korea
- Harry Potter (film series) — India
- Harry Potter (film series) — Canada
- Harry Potter (film series) — Mexico
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Frequently asked questions
How many fans does Harry Potter (film series) have in Spain?
Harry Potter (film series) has an estimated audience of 1,996,470 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Harry Potter (film series) fans?
57.6% of Harry Potter (film series) fans are female, 42.4% are male, with an average age of 35.5 years.
Which brands do Harry Potter (film series) fans like most?
Harry Potter (film series) fans show strongest brand affinity for Computers (1.92×), Entertainment (1.5×), and Movies (1.66×) over the country average.
Where do Harry Potter (film series) fans live in Spain?
Harry Potter (film series) fans in Spain are most concentrated in Andalusia (reach 491,475), Catalonia (reach 461,124), and Community of Madrid (reach 410,908). These three regions account for the largest share of the active audience.
What other brands do Harry Potter (film series) fans also like?
Beyond Harry Potter (film series) itself, the audience over-indexes on Entertainment (1.5×), Movies (1.66×), Consumer electronics (1.6×), and TikTok (1.86×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Harry Potter (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.