Local food Audience in Spain
Local food has an estimated audience of 5,894,478 people in Spain. 60.8% are female, 39.2% are male, average age 45.5. Top regions: Canary Islands, Catalonia, Andalusia. Top brand affinities: Real Madrid C.F., FC Barcelona, YouTube, Vehicles, Beauty salons.
The average Local food fan in Spain is 45.5 years old, more female, and lives primarily in Canary Islands. The audience is concentrated in Canary Islands, Catalonia, Andalusia. Top brand affinities include Real Madrid C.F., FC Barcelona, YouTube, with strongest over-indexing on Real Madrid C.F. (1.91× the country average). Demographically, the Local food audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Local food fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 45.5 |
| Estimated audience size | 5,894,478 |
Audience persona
The typical Local food fan in Spain is more female, around 45.5 years old, with strong Indulgence tendencies and a notable affinity for Real Madrid C.F..
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Canary Islands | 932,258 | 3.17× |
| Catalonia | 847,007 | 0.79× |
| Andalusia | 824,538 | 0.71× |
| Balearic Islands | 362,718 | 2.19× |
| Comunidad Valenciana | 361,799 | 0.55× |
| Community of Madrid | 331,860 | 0.33× |
| Extremadura | 148,936 | 1.17× |
| Region of Murcia | 145,648 | 0.72× |
| Castilla-La Mancha | 129,775 | 0.54× |
| Principality of Asturias | 123,798 | 0.89× |
| Aragon | 121,505 | 0.78× |
| Castile and León | 119,094 | 0.46× |
| Cantabria | 110,355 | 1.49× |
| Galicia | 109,088 | 0.4× |
| Navarre | 103,234 | 1.4× |
| Basque Autonomous Country | 88,426 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Madrid C.F. | 1.91× | Sports |
| FC Barcelona | 1.98× | Sports |
| YouTube | 2.43× | Movies & TV |
| Vehicles | 1.97× | Cars & Mobility |
| Beauty salons | 2.52× | Beauty & Wellness |
| Food and drink | 1.6× | Food & Beverages |
| Personal care | 2.39× | Health |
| Boutiques | 2.42× | Fashion & Accessoires |
| House | 2.23× | Home & Garden |
| Social media | 2.46× | Business & Career |
| Soccer | 1.77× | Sports |
| Italian cuisine | 3.21× | Food & Beverages |
| La Liga | 1.78× | Sports |
| Online shopping | 1.63× | Shopping |
| FC Bayern Munich | 2.54× | Sports |
| Consumer electronics | 1.61× | Technology & Electronics |
| Movies | 1.6× | Movies & TV |
| Spotify | 2.3× | Internet & Social Media |
| Crafts | 2.26× | Home & Garden |
| Handicraft | 2.28× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.77 |
| Urban Lifestyle | OPEN | 1.53 |
| DIY Mentality | THRILL | 1.45 |
| Travelling | THRILL | 1.31 |
| Luxury Orientation | PREMIUM | 1.31 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
See Local food audiences in other countries
More Food & Beverages audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Local food have in Spain?
Local food has an estimated audience of 5,894,478 people in Spain, concentrated in Canary Islands and Catalonia.
What is the gender split and age of Local food fans?
60.8% of Local food fans are female, 39.2% are male, with an average age of 45.5 years.
Which brands do Local food fans like most?
Local food fans show strongest brand affinity for Real Madrid C.F. (1.91×), FC Barcelona (1.98×), and YouTube (2.43×) over the country average.
Where do Local food fans live in Spain?
Local food fans in Spain are most concentrated in Canary Islands (reach 932,258), Catalonia (reach 847,007), and Andalusia (reach 824,538). These three regions account for the largest share of the active audience.
What other brands do Local food fans also like?
Beyond Local food itself, the audience over-indexes on FC Barcelona (1.98×), YouTube (2.43×), Vehicles (1.97×), and Beauty salons (2.52×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.