A data profile of the people who buy, follow and care about Local food in Spain — modelled from more than twelve digital signal sources. Local food has an estimated audience of 5,894,478 people in Spain.
The average Local food fan in Spain is 45.5 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Real Madrid C.F., FC Barcelona, YouTube, with strongest over-indexing on Real Madrid C.F. (1.91× the country average).
Demographically, the Local food audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Local food fan in Spain is more female, around 45.5 years old, with strong Extroversion tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Local food profile in Spain.
60.8% are female, 39.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 45.5 |
| Estimated audience size | 5,894,478 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Local food audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
Where the Local food audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~600K | 2.11× | |
| 02 | Balearic Islands | ~200K | 1.39× | |
| 03 | Cantabria | ~80K | 1.05× | |
| 04 | Navarre | ~80K | 1.04× | |
| 05 | Extremadura | ~100K | 1.02× | |
| 06 | Principality of Asturias | ~100K | 0.99× | |
| 07 | Region of Murcia | ~200K | 0.97× | |
| 08 | Aragon | ~200K | 0.97× | |
| 09 | Castilla-La Mancha | ~200K | 0.95× | |
| 10 | Castile and León | ~200K | 0.94× | |
| 11 | Galicia | ~300K | 0.92× | |
| 12 | Basque Autonomous Country | ~200K | 0.92× | |
| 13 | Catalonia | ~1M | 0.89× | |
| 14 | Andalusia | ~1M | 0.87× | |
| 15 | Comunidad Valenciana | ~600K | 0.87× | |
| 16 | Community of Madrid | ~800K | 0.78× |
The strongest cross-interests of the Local food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italian cuisine | Food & Beverages | 3.21× | ||
| 02 | Beauty salons | Beauty & Wellness | 2.52× | ||
| 03 | Social media | Business & Career | 2.46× | ||
| 04 | YouTube | Movies & TV | 2.43× | ||
| 05 | Boutiques | Fashion & Accessoires | 2.42× | ||
| 06 | Personal care | Health | 2.39× | ||
| 07 | Spotify | Internet & Social Media | 2.30× | ||
| 08 | Handicraft | Home & Garden | 2.28× | ||
| 09 | Crafts | Home & Garden | 2.26× | ||
| 10 | House | Home & Garden | 2.23× | ||
| 11 | Humour | Literature | 2.10× | ||
| 12 | FC Barcelona | Sports | 1.98× | ||
| 13 | Vehicles | Cars & Mobility | 1.97× | ||
| 14 | Real Madrid C.F. | Sports | 1.91× | ||
| 15 | La Liga | Sports | 1.78× | ||
| 16 | Soccer | Sports | 1.77× | ||
| 17 | Online shopping | Shopping | 1.63× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.61× | ||
| 19 | Food and drink | Food & Beverages | 1.60× | ||
| 20 | Movies | Movies & TV | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.65× | |
| Design Affinity | PREMIUM | 1.57× | |
| Creativity | OPEN | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Spirituality | BALANCE | 0.82× |
Local food has an estimated audience of 5,894,478 people in Spain, concentrated in Andalusia and Catalonia.
60.8% of Local food fans are female, 39.2% are male, with an average age of 45.5 years.
Local food fans show strongest brand affinity for Real Madrid C.F. (1.91×), FC Barcelona (1.98×), and YouTube (2.43×) over the country average.
Local food fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~1M), and Community of Madrid (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Local food itself, the audience over-indexes on FC Barcelona (1.98×), YouTube (2.43×), Vehicles (1.97×), and Beauty salons (2.52×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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