A data profile of the people who buy, follow and care about Online shopping in Spain — modelled from more than twelve digital signal sources. Online shopping has an estimated audience of 23,794,061 people in Spain.
The average Online shopping fan in Spain is 44.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Demographically, the Online shopping audience skews more female with an average age of 44.8, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
The key figures that characterise the Online shopping profile in Spain.
57.9% are female, 42.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 44.8 |
| Estimated audience size | 23,794,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Online shopping audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 5.6% |
| India | 5.5% |
Where the Online shopping audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~900K | 1.13× | |
| 02 | La Rioja | ~200K | 1.08× | |
| 03 | Comunidad Valenciana | ~3M | 1.05× | |
| 04 | Catalonia | ~4.5M | 1.03× | |
| 05 | Community of Madrid | ~4M | 1.03× | |
| 06 | Extremadura | ~500K | 1.01× | |
| 07 | Cantabria | ~300K | 1.01× | |
| 08 | Navarre | ~300K | 1.01× | |
| 09 | Castilla-La Mancha | ~900K | 0.98× | |
| 10 | Aragon | ~600K | 0.98× | |
| 11 | Canary Islands | ~1M | 0.97× | |
| 12 | Principality of Asturias | ~500K | 0.97× | |
| 13 | Balearic Islands | ~600K | 0.96× | |
| 14 | Castile and León | ~1M | 0.94× | |
| 15 | Andalusia | ~4.5M | 0.92× | |
| 16 | Galicia | ~1M | 0.89× | |
| 17 | Basque Autonomous Country | ~800K | 0.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.87× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Individualism | JOY | 0.60× | |
| Community Orientation | OPEN | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Online shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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