A data profile of the people who buy, follow and care about Online shopping in Canada — modelled from more than twelve digital signal sources. Online shopping has an estimated audience of 17,502,864 people in Canada.
The average Online shopping fan in Canada is 40.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
The key figures that characterise the Online shopping profile in Canada.
55.1% are female, 44.9% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 40.8 |
| Estimated audience size | 17,502,864 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Online shopping audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 5.6% |
| India | 5.5% |
Where the Online shopping audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~3.5M | 1.25× | |
| 02 | Ontario | ~9M | 1.22× | |
| 03 | Alberta | ~2.5M | 1.17× | |
| 04 | Saskatchewan | ~600K | 1.14× | |
| 05 | Manitoba | ~700K | 1.04× | |
| 06 | Nova Scotia | ~500K | 1.01× | |
| 07 | Newfoundland and Labrador | ~300K | 0.99× | |
| 08 | New Brunswick | ~400K | 0.95× | |
| 09 | Prince Edward Island | ~80K | 0.92× | |
| 10 | Quebec | ~3M | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Online shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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