Online shopping Audience in United Kingdom
Online shopping has an estimated audience of 35,044,787 people in United Kingdom. 59.2% are female, 40.8% are male, average age 43.8. Top regions: England, North West, South East. Top brand affinities: Sex and the City (film), Michelle Williams (actress), Lily Tomlin, Coco (perfume), Smiley (singer).
The average Online shopping fan in United Kingdom is 43.8 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Sex and the City (film), Michelle Williams (actress), Lily Tomlin, with strongest over-indexing on Sex and the City (film) (1.96× the country average). Demographically, the Online shopping audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: Lifestyle cluster
Demographics of Online shopping fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 43.8 |
| Estimated audience size | 35,044,787 |
Audience persona
The typical Online shopping fan in United Kingdom is more female, around 43.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Sex and the City (film).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 26,283,591 | 1.25× |
| North West | 4,062,882 | 1.08× |
| South East | 4,008,279 | 0.85× |
| Greater London | 3,894,160 | 0.85× |
| Scotland | 3,105,850 | 0.98× |
| East of England | 2,679,547 | 0.84× |
| South West | 2,548,692 | 0.88× |
| East Midlands | 2,468,236 | 1× |
| Wales | 2,364,002 | 1.18× |
| Yorkshire and the Humber | 2,081,301 | 0.74× |
| Northern Ireland | 1,290,911 | 1.2× |
| North East | 1,125,831 | 0.83× |
| West Midlands | 1,055,149 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City (film) | 1.96× | Movies & TV |
| Michelle Williams (actress) | 1.55× | Movies & TV |
| Lily Tomlin | 1.95× | Movies & TV |
| Coco (perfume) | 1.9× | Beauty & Wellness |
| Smiley (singer) | 2.26× | Music & Radio |
| Columbia Pictures | 1.51× | Movies & TV |
| The Knot (Website) | 1.61× | Kids & Family |
| BigBang 빅뱅 | 1.56× | Music & Radio |
| Power Rangers Ninja Storm | 2.06× | Movies & TV |
| The Bourne Supremacy (film) | 1.52× | Movies & TV |
| Lokmat | 1.59× | News |
| Charli D’Amelio | 1.57× | Movies & TV |
| Adairs | 1.83× | Home & Garden |
| So Ji-sub | 1.5× | Movies & TV |
| Francescafarago | 1.73× | Movies & TV |
| Brian De Palma | 1.59× | Movies & TV |
| L.A. Noire | 1.51× | Games |
| Dixie D'Amelio | 1.57× | Music & Radio |
| University of Central Punjab | 1.53× | Business & Career |
| The Public Theater | 1.6× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.44 |
| DIY Mentality | THRILL | 1.4 |
| Indulgence | JOY | 1.39 |
| Sports Activity | POWER | 1.39 |
| Early Adopter Mentality | POWER | 1.39 |
| Creativity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 5.6% |
| India | 5.5% |
See Online shopping audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Online shopping have in United Kingdom?
Online shopping has an estimated audience of 35,044,787 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Online shopping fans?
59.2% of Online shopping fans are female, 40.8% are male, with an average age of 43.8 years.
Which brands do Online shopping fans like most?
Online shopping fans show strongest brand affinity for Sex and the City (film) (1.96×), Michelle Williams (actress) (1.55×), and Lily Tomlin (1.95×) over the country average.
Where do Online shopping fans live in United Kingdom?
Online shopping fans in United Kingdom are most concentrated in England (reach 26,283,591), North West (reach 4,062,882), and South East (reach 4,008,279). These three regions account for the largest share of the active audience.
What other brands do Online shopping fans also like?
Beyond Online shopping itself, the audience over-indexes on Michelle Williams (actress) (1.55×), Lily Tomlin (1.95×), Coco (perfume) (1.9×), and Smiley (singer) (2.26×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Online shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.