A data profile of the people who buy, follow and care about Online shopping in Brazil — modelled from more than twelve digital signal sources. Online shopping has an estimated audience of 34,175,868 people in Brazil.
The average Online shopping fan in Brazil is 40.5 years old, more female, and lives primarily in Minas Gerais.
The audience is concentrated in Minas Gerais, São Paulo, Rio de Janeiro.
The key figures that characterise the Online shopping profile in Brazil.
60.3% are female, 39.7% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.5 |
| Estimated audience size | 34,175,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Online shopping audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 5.6% |
| India | 5.5% |
Where the Online shopping audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minas Gerais | ~14M | 3.99× | |
| 02 | Roraima | ~100K | 1.22× | |
| 03 | Acre | ~100K | 1.13× | |
| 04 | Amapá | ~100K | 1.07× | |
| 05 | Tocantins | ~200K | 1.04× | |
| 06 | Sergipe | ~400K | 1.02× | |
| 07 | Rondônia | ~300K | 1.02× | |
| 08 | Piauí | ~500K | 0.99× | |
| 09 | Alagoas | ~500K | 0.98× | |
| 10 | Rio Grande do Norte | ~600K | 0.97× | |
| 11 | Mato Grosso do Sul | ~500K | 0.97× | |
| 12 | Paraíba | ~700K | 0.96× | |
| 13 | Amazonas | ~600K | 0.96× | |
| 14 | Maranhão | ~800K | 0.95× | |
| 15 | Mato Grosso | ~600K | 0.95× | |
| 16 | Espírito Santo | ~700K | 0.94× | |
| 17 | Pará | ~1M | 0.93× | |
| 18 | Federal District | ~500K | 0.93× | |
| 19 | Pernambuco | ~1.5M | 0.91× | |
| 20 | Goiás | ~1M | 0.91× | |
| 21 | Ceará | ~1.5M | 0.90× | |
| 22 | Santa Catarina | ~1.5M | 0.88× | |
| 23 | Bahia | ~2M | 0.87× | |
| 24 | Rio Grande do Sul | ~1.5M | 0.86× | |
| 25 | Paraná | ~2M | 0.84× | |
| 26 | Rio de Janeiro | ~2.5M | 0.79× | |
| 27 | São Paulo | ~6M | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Online shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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