Online shopping Audience in Brazil
Online shopping has an estimated audience of 34,175,868 people in Brazil. 60.3% are female, 39.7% are male, average age 40.5. Top regions: Minas Gerais, São Paulo, Rio de Janeiro.
The average Online shopping fan in Brazil is 40.5 years old, more female, and lives primarily in Minas Gerais. The audience is concentrated in Minas Gerais, São Paulo, Rio de Janeiro. Demographically, the Online shopping audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.
Category: Shopping · Type: Topic · Subtype: Lifestyle cluster
Demographics of Online shopping fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.5 |
| Estimated audience size | 34,175,868 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| Minas Gerais | 15,903,079 | 4.5× |
| São Paulo | 4,343,591 | 0.49× |
| Rio de Janeiro | 1,299,283 | 0.41× |
| Bahia | 922,274 | 0.41× |
| Paraná | 742,233 | 0.36× |
| Rio Grande do Sul | 730,568 | 0.36× |
| Pernambuco | 700,450 | 0.45× |
| Goiás | 690,016 | 0.53× |
| Ceará | 638,158 | 0.43× |
| Pará | 574,737 | 0.52× |
| Santa Catarina | 515,234 | 0.33× |
| Paraíba | 467,603 | 0.68× |
| Maranhão | 458,560 | 0.54× |
| Piauí | 426,904 | 0.9× |
| Sergipe | 410,059 | 1.15× |
| Alagoas | 396,408 | 0.8× |
| Rio Grande do Norte | 395,493 | 0.69× |
| Mato Grosso do Sul | 377,469 | 0.76× |
| Amazonas | 376,676 | 0.63× |
| Mato Grosso | 343,840 | 0.54× |
| Roraima | 334,151 | 3.46× |
| Rondônia | 334,095 | 1.17× |
| Espírito Santo | 330,004 | 0.46× |
| Tocantins | 322,672 | 1.43× |
| Acre | 312,854 | 2.63× |
| Amapá | 242,827 | 2× |
| Federal District | 221,951 | 0.39× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.42 |
| Family Orientation | CONSERVATISM | 1.22 |
| Early Adopter Mentality | POWER | 1.13 |
| Mindfulness | BALANCE | 1.1 |
| Design Affinity | PREMIUM | 1.08 |
| Creativity | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 5.6% |
| India | 5.5% |
See Online shopping audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Online shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.