Top 50 Shopping brands in Brazil
This curated ranking covers the 50 largest shopping brands in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2,171 shopping brands tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Shopping, Shopping and fashion and Online shopping lead the list with a combined estimated audience of 106,812,638 people. Across all 50 entries the average audience size is 12,100,231, and the largest, Shopping, reaches around 37,669,704 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each shopping brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Shopping |
37,669,704 | 4.9% | Lifestyle cluster | Shopping |
| 2 |  Shopping and fashion |
34,967,066 | 4.2% | Lifestyle cluster | Shopping |
| 3 |  Online shopping |
34,175,868 | 4.5% | Lifestyle cluster | Shopping |
| 4 |  Shopping malls |
22,748,402 | 5.7% | Shopping | |
| 5 |  Casas Bahia |
17,301,193 | 92.9% | Shopping | |
| 6 |  Supermarket |
17,195,585 | 6.3% | Shopping | |
| 7 |  Black Friday (shopping) |
17,162,088 | 8.1% | Shopping | |
| 8 |  Price |
16,823,877 | 6.0% | Shopping | |
| 9 |  Magazine Luiza |
16,569,330 | 94.1% | Apparel | Shopping |
| 10 |  O Boticário |
16,244,487 | 88.7% | Beauty | Shopping |
| 11 |  Discounting |
15,980,697 | 10.8% | Shopping | |
| 12 |  Drop shipping |
15,449,884 | 11.7% | E-Commerce | Shopping |
| 13 |  Discount stores |
14,510,732 | 4.3% | Lifestyle cluster | Shopping |
| 14 |  Sales promotion |
14,423,971 | 3.8% | Shopping | |
| 15 |  Coupons |
14,302,667 | 3.9% | E-Commerce | Shopping |
| 16 |  Carrefour |
14,049,551 | 15.3% | Supermarket | Shopping |
| 17 |  Reseller |
13,989,697 | 21.7% | Shopping | |
| 18 |  AliExpress |
13,400,382 | 8.0% | Fashion | Shopping |
| 19 |  Netshoes |
13,033,972 | 96.4% | Fashion | Shopping |
| 20 |  Shopee |
12,958,995 | 18.6% | Shopping | |
| 21 |  Hypermarket |
12,896,916 | 9.9% | Shopping | |
| 22 |  Hotmart |
12,599,285 | 54.6% | Shopping | |
| 23 |  Deal of the day |
12,334,943 | 6.5% | Shopping | |
| 24 |  Riachuelo |
11,911,239 | 97.0% | Department store | Shopping |
| 25 |  PCI Concursos |
11,737,254 | 98.5% | Shopping | |
| 26 |  Atacadão |
11,436,261 | 97.2% | Supermarket | Shopping |
| 27 |  Gift |
11,193,033 | 3.4% | Shopping | |
| 28 |  Lojas Americanas |
10,304,740 | 96.0% | Electronics | Shopping |
| 29 |  OLX |
10,160,843 | 19.7% | Shopping | |
| 30 |  Department store |
9,674,810 | 5.2% | Shopping | |
| 31 |  Sephora |
9,320,913 | 5.7% | Drugstore | Shopping |
| 32 |  Discounts and allowances |
8,917,574 | 3.4% | Shopping | |
| 33 |  Arket |
8,591,919 | 46.0% | Shopping | |
| 34 |  Buscapé |
7,522,913 | 97.1% | Price comparison | Shopping |
| 35 |  Extra (retail) |
6,781,195 | 44.6% | Shopping | |
| 36 |  Leroy Merlin |
6,321,244 | 15.2% | Hardware store | Shopping |
| 37 |  Payment system |
6,182,484 | 8.6% | Shopping | |
| 38 |  Beleza na Web |
6,129,944 | 99.0% | Beauty | Shopping |
| 39 |  Zara |
6,096,906 | 4.8% | Fashion | Shopping |
| 40 |  Panvel |
6,032,439 | 58.0% | City | Shopping |
| 41 |  Subscription business model |
5,627,975 | 3.7% | E-Commerce | Shopping |
| 42 |  Auction |
5,238,767 | 4.8% | E-Commerce | Shopping |
| 43 |  Metro (department store) |
4,906,385 | 6.6% | Department store | Shopping |
| 44 |  C&A |
4,819,905 | 11.5% | Fashion | Shopping |
| 45 |  Outlet store |
4,670,434 | 7.2% | Shopping | |
| 46 |  Chain store |
4,424,905 | 4.3% | Shopping | |
| 47 |  Big-box store |
4,264,577 | 6.4% | Shopping | |
| 48 |  Via Marte |
4,015,637 | 93.4% | Shopping | |
| 49 |  PhoneLook.ch |
3,978,588 | 99.4% | Shopping | |
| 50 |  Submarino |
3,959,374 | 85.1% | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each shopping brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest shopping brand in Brazil?
Shopping currently leads with an estimated audience of 37,669,704 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.