A data profile of the people who buy, follow and care about Gift in Brazil — modelled from more than twelve digital signal sources. Gift has an estimated audience of 11,193,033 people in Brazil.
Gift has an estimated audience of 11,193,033 people in Brazil. 72.2% are female, 27.8% are male, average age 41.0. Top brand affinities: Lojas Renner, Art jewelry, Spas, mulheres, Wine.
Top brand affinities include Lojas Renner, Art jewelry, Spas, with strongest over-indexing on Lojas Renner (2.14× the country average).
Demographically, the Gift audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Sustainability, Indulgence.
The typical Gift fan in Brazil is more female, around 41.0 years old, with strong Sustainability tendencies and a notable affinity for Lojas Renner.
The key figures that characterise the Gift profile in Brazil.
72.2% are female, 27.8% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 41.0 |
| Estimated audience size | 11,193,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Gift audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hermès | Fashion & Accessoires | 3.61× | ||
| 02 | Duvet | Home & Garden | 3.61× | ||
| 03 | Bulgari | Fashion & Accessoires | 3.61× | ||
| 04 | Christmas decoration | Home & Garden | 3.59× | ||
| 05 | Colcci | Fashion & Accessoires | 3.41× | ||
| 06 | Calvin Klein | Fashion & Accessoires | 2.61× | ||
| 07 | Eyewear | Fashion & Accessoires | 2.41× | ||
| 08 | Art jewelry | Fashion & Accessoires | 2.26× | ||
| 09 | Lojas Renner | Fashion & Accessoires | 2.14× | ||
| 10 | Weddings | Kids & Family | 1.79× | ||
| 11 | Dafiti | Fashion & Accessoires | 1.78× | ||
| 12 | mulheres | Movies & TV | 1.74× | ||
| 13 | Havaianas | Fashion & Accessoires | 1.68× | ||
| 14 | Handbags | Fashion & Accessoires | 1.65× | ||
| 15 | Spas | Beauty & Wellness | 1.64× | ||
| 16 | Real property | Home & Garden | 1.60× | ||
| 17 | MSN | News | 1.60× | ||
| 18 | Air travel | Travel & Leisure | 1.57× | ||
| 19 | Desserts | Food & Beverages | 1.54× | ||
| 20 | Wine | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.75× | |
| Indulgence | JOY | 1.61× | |
| Creativity | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Quality Awareness | PREMIUM | 0.70× | |
| Spirituality | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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