Gift Audience in Brazil
Gift has an estimated audience of 11,193,033 people in Brazil. 72.2% are female, 27.8% are male, average age 41.0. Top brand affinities: Nature, Family, Art jewelry, Electrolux, Social media.
Top brand affinities include Nature, Family, Art jewelry, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Gift audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Sustainability.
Category: Shopping · Type: Topic
Demographics of Gift fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 41.0 |
| Estimated audience size | 11,193,033 |
Audience persona
The typical Gift fan in Brazil is more female, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.81× | Home & Garden |
| Family | 1.67× | Kids & Family |
| Art jewelry | 3× | Fashion & Accessoires |
| Electrolux | 2.48× | Home & Garden |
| Social media | 1.61× | Business & Career |
| Kitchen | 1.58× | Home & Garden |
| Havaianas | 2.66× | Fashion & Accessoires |
| Spas | 1.92× | Beauty & Wellness |
| Happiness | 1.73× | Health |
| 1.69× | Technology & Electronics | |
| mulheres | 1.99× | Movies & TV |
| Children's clothing | 1.97× | Fashion & Accessoires |
| Air travel | 1.8× | Travel & Leisure |
| Telegram | 2.03× | Internet & Social Media |
| Toys | 1.69× | Games |
| Calvin Klein | 3.42× | Fashion & Accessoires |
| Sport Club do Recife | 1.78× | Sports |
| Weddings | 1.99× | Kids & Family |
| Fast food | 1.55× | Food & Beverages |
| Handbags | 1.82× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.68 |
| Sustainability | BALANCE | 1.57 |
| Creativity | OPEN | 1.55 |
| Indulgence | JOY | 1.49 |
| Luxury Orientation | PREMIUM | 1.46 |
| Design Affinity | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
See Gift audiences in other countries
More Shopping audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.