Wine Audience in Brazil
Wine has an estimated audience of 15,098,732 people in Brazil. 62.7% are female, 37.3% are male, average age 42.9. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Kitchen, Recipes, Quality of life, Beauty salons, Gastronomy.
The average Wine fan in Brazil is 42.9 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Kitchen, Recipes, Quality of life, with strongest over-indexing on Kitchen (1.67× the country average). Demographically, the Wine audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wine fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 42.9 |
| Estimated audience size | 15,098,732 |
Audience persona
The typical Wine fan in Brazil is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Kitchen.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,907,965 | 0.99× |
| Minas Gerais | 2,602,291 | 1.67× |
| Rio de Janeiro | 1,547,524 | 1.09× |
| Rio Grande do Sul | 1,130,230 | 1.27× |
| Espírito Santo | 1,108,105 | 3.52× |
| Bahia | 898,642 | 0.9× |
| Paraná | 772,336 | 0.84× |
| Santa Catarina | 754,779 | 1.09× |
| Pernambuco | 551,452 | 0.8× |
| Ceará | 506,022 | 0.77× |
| Federal District | 363,671 | 1.45× |
| Goiás | 357,033 | 0.62× |
| Pará | 327,600 | 0.66× |
| Rio Grande do Norte | 310,679 | 1.23× |
| Paraíba | 262,254 | 0.86× |
| Mato Grosso | 250,695 | 0.89× |
| Maranhão | 246,232 | 0.65× |
| Amazonas | 177,480 | 0.68× |
| Alagoas | 176,973 | 0.8× |
| Mato Grosso do Sul | 165,424 | 0.75× |
| Sergipe | 147,880 | 0.94× |
| Rondônia | 134,524 | 1.07× |
| Piauí | 125,172 | 0.6× |
| Tocantins | 85,274 | 0.85× |
| Acre | 35,973 | 0.68× |
| Roraima | 33,008 | 0.77× |
| Amapá | 29,372 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchen | 1.67× | Home & Garden |
| Recipes | 1.67× | Food & Beverages |
| Quality of life | 1.56× | Health |
| Beauty salons | 1.75× | Beauty & Wellness |
| Gastronomy | 1.67× | Food & Beverages |
| Motherhood | 1.61× | Kids & Family |
| Personal care | 1.58× | Health |
| Furniture | 1.66× | Home & Garden |
| Investment | 1.5× | Business & Career |
| Confectionery | 1.68× | Food & Beverages |
| Wholesale | 1.71× | Fashion & Accessoires |
| Women's clothing | 1.58× | Fashion & Accessoires |
| Beer | 1.64× | Food & Beverages |
| Fragrances | 1.62× | Beauty & Wellness |
| Candy | 1.68× | Food & Beverages |
| Hotels | 1.57× | Travel & Leisure |
| Infant | 1.6× | Kids & Family |
| Cake | 1.68× | Food & Beverages |
| Arezzo | 1.75× | Travel & Leisure |
| Chocolate | 1.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.57 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Luxury Orientation | PREMIUM | 1.51 |
| Creativity | OPEN | 1.49 |
| Indulgence | JOY | 1.48 |
| Family Orientation | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
See Wine audiences in other countries
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Wine have in Brazil?
Wine has an estimated audience of 15,098,732 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Wine fans?
62.7% of Wine fans are female, 37.3% are male, with an average age of 42.9 years.
Which brands do Wine fans like most?
Wine fans show strongest brand affinity for Kitchen (1.67×), Recipes (1.67×), and Quality of life (1.56×) over the country average.
Where do Wine fans live in Brazil?
Wine fans in Brazil are most concentrated in São Paulo (reach 3,907,965), Minas Gerais (reach 2,602,291), and Rio de Janeiro (reach 1,547,524). These three regions account for the largest share of the active audience.
What other brands do Wine fans also like?
Beyond Wine itself, the audience over-indexes on Recipes (1.67×), Quality of life (1.56×), Beauty salons (1.75×), and Gastronomy (1.67×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.