Wine Audience in Mexico
Wine has an estimated audience of 7,135,182 people in Mexico. 53.0% are female, 47.0% are male, average age 36.0. Top brand affinities: Dessert wine, Grenache, Nursery rhyme, Manchego, Justerini & Brooks.
Top brand affinities include Dessert wine, Grenache, Nursery rhyme, with strongest over-indexing on Dessert wine (1.61× the country average). Demographically, the Wine audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Food & Beverages · Type: Topic
Demographics of Wine fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 36.0 |
| Estimated audience size | 7,135,182 |
Audience persona
The typical Wine fan in Mexico is balanced, around 36.0 years old, with strong Mindfulness tendencies and a notable affinity for Dessert wine.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dessert wine | 1.61× | Food & Beverages |
| Grenache | 1.52× | Food & Beverages |
| Nursery rhyme | 1.5× | Kids & Family |
| Manchego | 1.53× | Food & Beverages |
| Justerini & Brooks | 1.56× | Food & Beverages |
| Cositas Femeninas | 1.56× | |
| Amar sin límites | 1.51× | Movies & TV |
| manualidades facilisimo.com | 1.55× | Home & Garden |
| New Wine Music | 2.05× | Music & Radio |
| Abdelilah Benkirane | 1.53× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.81 |
| Risk Appetite | THRILL | 2.67 |
| Travelling | THRILL | 1.39 |
| Spirituality | BALANCE | 1.2 |
| DIY Mentality | THRILL | 1.08 |
| Extroversion | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
See Wine audiences in other countries
More Food & Beverages audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.