A data profile of the people who buy, follow and care about Wine in Mexico — modelled from more than twelve digital signal sources. Wine has an estimated audience of 7,135,182 people in Mexico.
Wine has an estimated audience of 7,135,182 people in Mexico. 53.0% are female, 47.0% are male, average age 36.0. Top brand affinities: Dessert wine, Grenache, Nursery rhyme, Manchego, Justerini & Brooks.
Top brand affinities include Dessert wine, Grenache, Nursery rhyme, with strongest over-indexing on Dessert wine (1.61× the country average).
Demographically, the Wine audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Creativity, Tradition.
The typical Wine fan in Mexico is balanced, around 36.0 years old, with strong Creativity tendencies and a notable affinity for Dessert wine.
The key figures that characterise the Wine profile in Mexico.
53.0% are female, 47.0% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 36.0 |
| Estimated audience size | 7,135,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Wine audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Wine Music | Music & Radio | 2.05× | ||
| 02 | Dessert wine | Food & Beverages | 1.61× | ||
| 03 | Justerini & Brooks | Food & Beverages | 1.56× | ||
| 04 | Cositas Femeninas | Website / Newspaper / Magazine | 1.56× | ||
| 05 | manualidades facilisimo.com | Home & Garden | 1.55× | ||
| 06 | Manchego | Food & Beverages | 1.53× | ||
| 07 | Abdelilah Benkirane | Politics & Society | 1.53× | ||
| 08 | Grenache | Food & Beverages | 1.52× | ||
| 09 | Amar sin límites | Movies & TV | 1.51× | ||
| 10 | Nursery rhyme | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.08× | |
| Tradition | CONSERVATISM | 1.06× | |
| DIY Mentality | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Risk Appetite | THRILL | 0.75× | |
| Career Orientation | POWER | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.