Wine Audience in Spain
Wine has an estimated audience of 9,590,567 people in Spain. 56.7% are female, 43.3% are male, average age 46.7. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Home repair, Kitchen utensil, Nutritionism, Cleaning, Marriage proposal.
The average Wine fan in Spain is 46.7 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Home repair, Kitchen utensil, Nutritionism, with strongest over-indexing on Home repair (1.51× the country average). Demographically, the Wine audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wine fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 46.7 |
| Estimated audience size | 9,590,567 |
Audience persona
The typical Wine fan in Spain is more female, around 46.7 years old, with strong Indulgence tendencies and a notable affinity for Home repair.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,297,486 | 1.9× |
| Andalusia | 2,162,180 | 1.15× |
| Community of Madrid | 1,602,929 | 0.99× |
| Comunidad Valenciana | 1,249,205 | 1.16× |
| Canary Islands | 786,834 | 1.64× |
| Balearic Islands | 645,324 | 2.4× |
| Castilla-La Mancha | 341,732 | 0.88× |
| Basque Autonomous Country | 322,956 | 0.9× |
| Galicia | 315,740 | 0.7× |
| Castile and León | 277,182 | 0.66× |
| Region of Murcia | 234,681 | 0.71× |
| Aragon | 158,130 | 0.63× |
| Principality of Asturias | 109,896 | 0.49× |
| Extremadura | 88,881 | 0.43× |
| La Rioja | 78,234 | 1.25× |
| Navarre | 71,619 | 0.6× |
| Cantabria | 61,741 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home repair | 1.51× | Home & Garden |
| Kitchen utensil | 1.76× | Home & Garden |
| Nutritionism | 1.73× | Health |
| Cleaning | 1.52× | Home & Garden |
| Marriage proposal | 1.68× | Kids & Family |
| Fred. Olsen & Co. | 1.67× | Cars & Mobility |
| Home decorating ideas | 1.6× | Home & Garden |
| Cupra | 1.65× | Cars & Mobility |
| Men's Fashion | 1.51× | Fashion & Accessoires |
| Home Interiors | 1.63× | Home & Garden |
| Spring cleaning | 1.52× | Home & Garden |
| Business travel | 1.53× | Business & Career |
| Longchamp | 1.66× | Fashion & Accessoires |
| Face powder | 1.52× | Beauty & Wellness |
| Blended whiskey | 2.53× | Food & Beverages |
| High-net-worth individual | 1.67× | Business & Career |
| Bottega Veneta | 1.53× | Fashion & Accessoires |
| The Residents | 1.79× | Music & Radio |
| Maison Margiela | 1.71× | Fashion & Accessoires |
| Bodysuit | 1.59× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.39 |
| Community Orientation | OPEN | 1.2 |
| Design Affinity | PREMIUM | 1.13 |
| Sports Activity | POWER | 1.01 |
| Travelling | THRILL | 0.98 |
| Family Orientation | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
See Wine audiences in other countries
More Food & Beverages audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Wine have in Spain?
Wine has an estimated audience of 9,590,567 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Wine fans?
56.7% of Wine fans are female, 43.3% are male, with an average age of 46.7 years.
Which brands do Wine fans like most?
Wine fans show strongest brand affinity for Home repair (1.51×), Kitchen utensil (1.76×), and Nutritionism (1.73×) over the country average.
Where do Wine fans live in Spain?
Wine fans in Spain are most concentrated in Catalonia (reach 3,297,486), Andalusia (reach 2,162,180), and Community of Madrid (reach 1,602,929). These three regions account for the largest share of the active audience.
What other brands do Wine fans also like?
Beyond Wine itself, the audience over-indexes on Kitchen utensil (1.76×), Nutritionism (1.73×), Cleaning (1.52×), and Marriage proposal (1.68×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.