A data profile of the people who buy, follow and care about Wine in India — modelled from more than twelve digital signal sources. Wine has an estimated audience of 6,768,002 people in India.
The average Wine fan in India is 34.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Telangana, Uttar Pradesh.
Top brand affinities include Cotton, Wedding reception, Shalwar kameez, with strongest over-indexing on Cotton (1.71× the country average).
Demographically, the Wine audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Wine fan in India is more male, around 34.3 years old, with strong Indulgence tendencies and a notable affinity for Cotton.
The key figures that characterise the Wine profile in India.
28.0% are female, 72.0% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 34.3 |
| Estimated audience size | 6,768,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 34% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Wine audience comes from India.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
Where the Wine audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Telangana | ~300K | 3.15× | |
| 02 | Andhra Pradesh | ~200K | 2.11× | |
| 03 | Goa | ~10K | 1.69× | |
| 04 | Meghalaya | ~9K | 1.21× | |
| 05 | Assam | ~80K | 1.10× | |
| 06 | Chhattisgarh | ~50K | 1.08× | |
| 07 | Karnataka | ~200K | 1.06× | |
| 08 | Maharashtra | ~300K | 1.04× | |
| 09 | Tripura | ~9K | 1.03× | |
| 10 | Uttarakhand | ~30K | 0.98× | |
| 11 | Arunachal Pradesh | ~4K | 0.98× | |
| 12 | Nagaland | ~5K | 0.95× | |
| 13 | Manipur | ~8K | 0.93× | |
| 14 | West Bengal | ~200K | 0.92× | |
| 15 | Sikkim | ~3K | 0.90× | |
| 16 | Odisha | ~60K | 0.87× | |
| 17 | Tamil Nadu | ~100K | 0.85× | |
| 18 | Haryana | ~70K | 0.85× | |
| 19 | Rajasthan | ~100K | 0.82× | |
| 20 | Madhya Pradesh | ~100K | 0.82× | |
| 21 | Jharkhand | ~50K | 0.79× | |
| 22 | Punjab (region) | ~70K | 0.78× | |
| 23 | Mizoram | ~3K | 0.74× | |
| 24 | Himachal Pradesh | ~20K | 0.72× | |
| 25 | Uttar Pradesh | ~200K | 0.68× | |
| 26 | Gujarat | ~100K | 0.58× | |
| 27 | Kerala | ~60K | 0.56× | |
| 28 | Bihar | ~70K | 0.52× | |
| 29 | Jammu and Kashmir | ~10K | 0.48× |
The strongest cross-interests of the Wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anarkali Salwar Suit | Fashion & Accessoires | 2.12× | ||
| 02 | Distilled beverage | Food & Beverages | 1.94× | ||
| 03 | Fabindia | Home & Garden | 1.93× | ||
| 04 | Gown | Fashion & Accessoires | 1.88× | ||
| 05 | Wedding reception | Kids & Family | 1.84× | ||
| 06 | Sari-sari store | Shopping | 1.77× | ||
| 07 | Embroidery | Home & Garden | 1.76× | ||
| 08 | Indian wedding clothes | Fashion & Accessoires | 1.73× | ||
| 09 | Cotton | Fashion & Accessoires | 1.71× | ||
| 10 | Shalwar kameez | Fashion & Accessoires | 1.71× | ||
| 11 | Skirt | Fashion & Accessoires | 1.68× | ||
| 12 | Blouse | Fashion & Accessoires | 1.68× | ||
| 13 | Canada | Travel & Leisure | 1.66× | ||
| 14 | Jewelry design | Fashion & Accessoires | 1.64× | ||
| 15 | Marriage proposal | Kids & Family | 1.63× | ||
| 16 | Handmade jewelry | Fashion & Accessoires | 1.62× | ||
| 17 | Bridesmaid | Kids & Family | 1.60× | ||
| 18 | Beer | Food & Beverages | 1.60× | ||
| 19 | Party dress | Fashion & Accessoires | 1.59× | ||
| 20 | Syria | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.79× | |
| Urban Lifestyle | OPEN | 1.30× | |
| Healthy Lifestyle | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.92× | |
| Need for Security | CONSERVATISM | 1.00× | |
| Risk Appetite | THRILL | 1.04× |
Wine has an estimated audience of 6,768,002 people in India, concentrated in Maharashtra and Telangana.
28.0% of Wine fans are female, 72.0% are male, with an average age of 34.3 years.
Wine fans show strongest brand affinity for Cotton (1.71×), Wedding reception (1.84×), and Shalwar kameez (1.71×) over the country average.
Wine fans in India are most concentrated in Maharashtra (reach ~300K), Telangana (reach ~300K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Wine itself, the audience over-indexes on Wedding reception (1.84×), Shalwar kameez (1.71×), Sari-sari store (1.77×), and Indian wedding clothes (1.73×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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