A data profile of the people who buy, follow and care about Wine in Norway — modelled from more than twelve digital signal sources. Wine has an estimated audience of 847,470 people in Norway.
Wine has an estimated audience of 847,470 people in Norway. 60.3% are female, 39.7% are male, average age 47.9. Top brand affinities: Alcoholic beverages, Local food, Dinner, Foodie, Danish design.
Top brand affinities include Alcoholic beverages, Local food, Dinner, with strongest over-indexing on Alcoholic beverages (1.69× the country average).
Demographically, the Wine audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Wine fan in Norway is more female, around 47.9 years old, with strong Travelling tendencies and a notable affinity for Alcoholic beverages.
The key figures that characterise the Wine profile in Norway.
60.3% are female, 39.7% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 47.9 |
| Estimated audience size | 847,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 45% |
of the worldwide Wine audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Winery | Food & Beverages | 2.68× | ||
| 02 | Red wine | Food & Beverages | 2.46× | ||
| 03 | Wine tasting | Food & Beverages | 2.32× | ||
| 04 | Drinking | Food & Beverages | 2.06× | ||
| 05 | Local food | Food & Beverages | 2.05× | ||
| 06 | Fast casual restaurants | Food & Beverages | 2.00× | ||
| 07 | French cuisine | Food & Beverages | 1.80× | ||
| 08 | Foodie | Food & Beverages | 1.79× | ||
| 09 | Kitchenware | Home & Garden | 1.74× | ||
| 10 | Alcoholic beverages | Food & Beverages | 1.69× | ||
| 11 | Diners | Food & Beverages | 1.67× | ||
| 12 | Focaccia | Food & Beverages | 1.66× | ||
| 13 | Italian cuisine | Food & Beverages | 1.65× | ||
| 14 | Landscape design | Business & Career | 1.60× | ||
| 15 | Home décor products | Home & Garden | 1.58× | ||
| 16 | Dinner | Food & Beverages | 1.52× | ||
| 17 | Danish design | Home & Garden | 1.51× | ||
| 18 | Juice | Food & Beverages | 1.51× | ||
| 19 | Seafood | Food & Beverages | 1.51× | ||
| 20 | Healthy diet | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.00× | |
| Patriotism | CONSERVATISM | 0.98× | |
| Social Media Usage | JOY | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.77× | |
| Patriotism | CONSERVATISM | 0.98× | |
| Travelling | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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