A data profile of the people who buy, follow and care about Wine in Portugal — modelled from more than twelve digital signal sources. Wine has an estimated audience of 3,473,370 people in Portugal.
The average Wine fan in Portugal is 47.8 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Drinking, Alcohol, with strongest over-indexing on Drinking (1.8× the country average).
Demographically, the Wine audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 20 regions tracked by Rascasse.
The typical Wine fan in Portugal is balanced, around 47.8 years old, with strong Creativity tendencies and a notable affinity for Drinking.
The key figures that characterise the Wine profile in Portugal.
53.5% are female, 46.5% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 47.8 |
| Estimated audience size | 3,473,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 40% |
of the worldwide Wine audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
Where the Wine audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 2.26× | |
| 02 | Porto District | ~1.5M | 2.25× | |
| 03 | Santarém District | ~400K | 2.25× | |
| 04 | Lisbon District | ~2M | 2.06× | |
| 05 | Azores | ~200K | 1.98× | |
| 06 | Faro District | ~400K | 1.87× | |
| 07 | Vila Real District | ~70K | 1.09× | |
| 08 | Évora District | ~60K | 0.95× | |
| 09 | Bragança District | ~40K | 0.89× | |
| 10 | Beja District | ~50K | 0.88× | |
| 11 | Guarda District | ~40K | 0.88× | |
| 12 | Portalegre District | ~30K | 0.88× | |
| 13 | Castelo Branco District | ~50K | 0.82× | |
| 14 | Viseu District | ~90K | 0.79× | |
| 15 | Viana do Castelo District | ~70K | 0.79× | |
| 16 | Leiria District | ~100K | 0.78× | |
| 17 | Setúbal District | ~300K | 0.77× | |
| 18 | Coimbra District | ~100K | 0.75× | |
| 19 | Aveiro District | ~200K | 0.70× | |
| 20 | Braga District | ~200K | 0.64× |
The strongest cross-interests of the Wine audience — brands, topics and people combined.
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.07× | |
| Spirituality | BALANCE | 0.95× | |
| Tradition | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Risk Appetite | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.