A data profile of the people who buy, follow and care about Music in Portugal — modelled from more than twelve digital signal sources. Music has an estimated audience of 7,166,368 people in Portugal.
The average Music fan in Portugal is 43.4 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
The key figures that characterise the Music profile in Portugal.
53.6% are female, 46.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 43.4 |
| Estimated audience size | 7,166,368 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Music audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 7.1% |
| India | 5.8% |
Where the Music audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~200K | 1.51× | |
| 02 | Madeira | ~200K | 1.43× | |
| 03 | Faro District | ~500K | 1.31× | |
| 04 | Leiria District | ~400K | 1.28× | |
| 05 | Lisbon District | ~2.5M | 1.26× | |
| 06 | Setúbal District | ~900K | 1.14× | |
| 07 | Porto District | ~1.5M | 1.06× | |
| 08 | Santarém District | ~400K | 1.06× | |
| 09 | Braga District | ~700K | 1.05× | |
| 10 | Viseu District | ~200K | 0.99× | |
| 11 | Aveiro District | ~500K | 0.98× | |
| 12 | Coimbra District | ~300K | 0.97× | |
| 13 | Vila Real District | ~100K | 0.92× | |
| 14 | Viana do Castelo District | ~200K | 0.91× | |
| 15 | Castelo Branco District | ~100K | 0.89× | |
| 16 | Guarda District | ~80K | 0.88× | |
| 17 | Portalegre District | ~70K | 0.87× | |
| 18 | Évora District | ~100K | 0.86× | |
| 19 | Beja District | ~100K | 0.86× | |
| 20 | Bragança District | ~70K | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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