Rascasse Audience Intelligence

Architecture Audience in Portugal

A data profile of the people who buy, follow and care about Architecture in Portugal — modelled from more than twelve digital signal sources. Architecture has an estimated audience of 4,435,569 people in Portugal.

#5among Field of study in Portugal#58among Topic in Portugal#6in Business & Career

The average Architecture fan in Portugal is 46.4 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Architecture profile in Portugal.

Audience size
4.4M
in Portugal
Gender
57.6%♀
42.4% male
Age
46.4
average years
Country rank
#94
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Architecture fans

57.6% are female, 42.4% are male, average age 46.4.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Architecture audience in Portugal
MetricValue
Female57.6%
Male42.4%
Average age46.4
Estimated audience size4,435,569
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Architecture audience in Portugal
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4927%
50+36%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Architecture audience comes from Portugal.

Worldwide audience distribution share by country for Architecture
CountryShare
United States16.6%
Brazil5.3%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Architecture audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Architecture fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~2.5M2.30×
02Porto District~1.5M1.59×
03Santarém District~300K1.59×
04Braga District~500K1.28×
05Setúbal District~600K1.26×
06Aveiro District~400K1.11×
07Coimbra District~200K1.10×
08Faro District~300K1.04×
09Leiria District~300K1.04×
10Bragança District~50K0.97×
11Portalegre District~50K0.97×
12Castelo Branco District~80K0.96×
13Beja District~70K0.96×
14Guarda District~60K0.96×
15Viseu District~100K0.95×
16Vila Real District~80K0.95×
17Évora District~70K0.95×
18Madeira~100K0.94×
19Azores~100K0.94×
20Viana do Castelo District~100K0.93×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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