A data profile of the people who buy, follow and care about Psychology in Portugal — modelled from more than twelve digital signal sources. Psychology has an estimated audience of 4,771,768 people in Portugal.
Psychology has an estimated audience of 4,771,768 people in Portugal. 63.3% are female, 36.7% are male, average age 46.2.
The key figures that characterise the Psychology profile in Portugal.
63.3% are female, 36.7% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 46.2 |
| Estimated audience size | 4,771,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Psychology audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 6.0% |
| Italy | 5.3% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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