Psychology Audience in United Kingdom
Psychology has an estimated audience of 17,594,163 people in United Kingdom. 65.7% are female, 34.3% are male, average age 42.9. Top regions: Scotland, Wales, South East. Top brand affinities: Infant clothing, Diaper bag, Self-awareness, Self-confidence, Baby food.
The average Psychology fan in United Kingdom is 42.9 years old, more female, and lives primarily in Scotland. The audience is concentrated in Scotland, Wales, South East. Top brand affinities include Infant clothing, Diaper bag, Self-awareness, with strongest over-indexing on Infant clothing (1.57× the country average). Demographically, the Psychology audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Mindfulness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Psychology fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 42.9 |
| Estimated audience size | 17,594,163 |
Audience persona
The typical Psychology fan in United Kingdom is more female, around 42.9 years old, with strong Mindfulness tendencies and a notable affinity for Infant clothing.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Scotland | 2,993,565 | 1.89× |
| Wales | 1,863,761 | 1.86× |
| South East | 1,529,385 | 0.65× |
| Yorkshire and the Humber | 1,172,397 | 0.83× |
| Northern Ireland | 1,142,748 | 2.11× |
| East of England | 1,140,657 | 0.71× |
| South West | 739,371 | 0.51× |
| West Midlands | 715,840 | 0.95× |
| East Midlands | 613,528 | 0.5× |
| North West | 531,893 | 0.28× |
| North East | 491,377 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Infant clothing | 1.57× | Kids & Family |
| Diaper bag | 1.95× | Kids & Family |
| Self-awareness | 1.52× | Health |
| Self-confidence | 1.72× | Health |
| Baby food | 1.62× | Kids & Family |
| Child development | 1.69× | Business & Career |
| Self-knowledge (psychology) | 1.94× | Health |
| Infant bodysuit | 1.64× | Kids & Family |
| Baby powder | 1.78× | Kids & Family |
| Babywearing | 1.74× | Kids & Family |
| Pre-kindergarten | 1.74× | Kids & Family |
| Cloth diaper | 2.05× | Kids & Family |
| Emotional intelligence | 1.57× | Health |
| Infant bed | 1.59× | Home & Garden |
| Child safety seat | 1.54× | Kids & Family |
| Middle school | 1.61× | Business & Career |
| Self-healing | 1.75× | Health |
| Empowerment | 1.54× | Politics & Society |
| Educational toy | 1.54× | Kids & Family |
| Parental leave | 1.68× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.44 |
| Individualism | JOY | 1.14 |
| Indulgence | JOY | 1.13 |
| Community Orientation | OPEN | 1.12 |
| Luxury Orientation | PREMIUM | 1.06 |
| Creativity | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 6.0% |
| Italy | 5.3% |
See Psychology audiences in other countries
More Field of study audiences in United Kingdom
- Music (37,354,190)
- Politics and social issues (31,314,765)
- Education (21,421,708)
- Architecture (19,259,500)
- Entrepreneurship (19,071,073)
Frequently asked questions
How many fans does Psychology have in United Kingdom?
Psychology has an estimated audience of 17,594,163 people in United Kingdom, concentrated in Scotland and Wales.
What is the gender split and age of Psychology fans?
65.7% of Psychology fans are female, 34.3% are male, with an average age of 42.9 years.
Which brands do Psychology fans like most?
Psychology fans show strongest brand affinity for Infant clothing (1.57×), Diaper bag (1.95×), and Self-awareness (1.52×) over the country average.
Where do Psychology fans live in United Kingdom?
Psychology fans in United Kingdom are most concentrated in Scotland (reach 2,993,565), Wales (reach 1,863,761), and South East (reach 1,529,385). These three regions account for the largest share of the active audience.
What other brands do Psychology fans also like?
Beyond Psychology itself, the audience over-indexes on Diaper bag (1.95×), Self-awareness (1.52×), Self-confidence (1.72×), and Baby food (1.62×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.