Rascasse Audience Intelligence

Psychology Audience in Germany

A data profile of the people who buy, follow and care about Psychology in Germany — modelled from more than twelve digital signal sources. Psychology has an estimated audience of 15,090,984 people in Germany.

#5among Field of study in Germany#78among Topic in Germany#10in Business & Career

The average Psychology fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Self-love, Self-awareness, Personal development, with strongest over-indexing on Self-love (1.66× the country average).

Demographically, the Psychology audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Psychology fan in Germany is more female, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Self-love.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Psychology profile in Germany.

Audience size
15.1M
in Germany
Gender
62.7%♀
37.3% male
Age
38.5
average years
Country rank
#136
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psychology fans

62.7% are female, 37.3% are male, average age 38.5.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Psychology audience in Germany
MetricValue
Female62.7%
Male37.3%
Average age38.5
Estimated audience size15,090,984
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Psychology audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Psychology audience comes from Germany.

Worldwide audience distribution share by country for Psychology
CountryShare
United States20.2%
Brazil6.0%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Psychology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Psychology fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~700K1.11×
02Nordrhein-Westfalen~3.5M1.10×
03Hamburg~400K1.09×
04Brandenburg~500K1.08×
05Sachsen~800K1.06×
06Baden-Württemberg~2M1.03×
07Hessen~1M1.03×
08Sachsen-Anhalt~400K1.02×
09Niedersachsen~1.5M1.01×
10Bremen~100K0.99×
11Rheinland-Pfalz~700K0.95×
12Thüringen~400K0.95×
13Bayern~2.5M0.93×
14Schleswig-Holstein~500K0.93×
15Mecklenburg-Vorpommern~300K0.92×
16Saarland~200K0.87×
Fig. 06

Affinity by region

Affinity by region — Psychology, Germany
0.87×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Psychology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Psychology audience
#·InterestCategoryAffinity×
01Baby monitorKids & Family1.89×
02Diaper bagKids & Family1.81×
03Baby powderKids & Family1.79×
04Self-confidenceHealth1.76×
05Self-awarenessHealth1.73×
06Infant bodysuitKids & Family1.72×
07BabywearingKids & Family1.71×
08Self-loveHealth1.66×
09Millie Bobby BrownMovies & TV1.66×
10Baby foodKids & Family1.65×
11Infant clothingKids & Family1.62×
12MindfulnessHealth1.62×
13Self-helpHealth1.61×
14Self-knowledge (psychology)Health1.60×
15Pre-kindergartenKids & Family1.59×
16Self-esteemHealth1.57×
17Self careHealth1.56×
18Child developmentBusiness & Career1.54×
19Child safety seatKids & Family1.52×
20Personal developmentBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Psychology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Psychology audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.26×
SustainabilityBALANCE1.11×
SpiritualityBALANCE1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Psychology audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
PatriotismCONSERVATISM0.81×
Convenience OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Psychology have in Germany?

Psychology has an estimated audience of 15,090,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Psychology fans?

62.7% of Psychology fans are female, 37.3% are male, with an average age of 38.5 years.

03

Which brands do Psychology fans like most?

Psychology fans show strongest brand affinity for Self-love (1.66×), Self-awareness (1.73×), and Personal development (1.51×) over the country average.

04

Where do Psychology fans live in Germany?

Psychology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3.5M), Bayern (reach ~2.5M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Psychology fans also like?

Beyond Psychology itself, the audience over-indexes on Self-awareness (1.73×), Personal development (1.51×), Baby food (1.65×), and Self care (1.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Psychology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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