Psychology Audience in Germany
Psychology has an estimated audience of 15,090,984 people in Germany. 62.7% are female, 37.3% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Self-love, Self-awareness, Personal development, Baby food, Self care.
The average Psychology fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Self-love, Self-awareness, Personal development, with strongest over-indexing on Self-love (1.66× the country average). Demographically, the Psychology audience skews more female with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Psychology fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 38.5 |
| Estimated audience size | 15,090,984 |
Audience persona
The typical Psychology fan in Germany is more female, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Self-love.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,819,247 | 1.16× |
| Bayern | 2,319,345 | 0.96× |
| Baden-Württemberg | 2,227,822 | 1.08× |
| Niedersachsen | 1,558,722 | 1.06× |
| Hessen | 1,128,396 | 0.98× |
| Sachsen | 780,207 | 1.05× |
| Berlin | 741,333 | 1.1× |
| Rheinland-Pfalz | 705,200 | 0.93× |
| Schleswig-Holstein | 510,579 | 0.94× |
| Brandenburg | 508,510 | 1.09× |
| Hamburg | 397,441 | 1.17× |
| Sachsen-Anhalt | 387,041 | 0.99× |
| Thüringen | 336,969 | 0.88× |
| Mecklenburg-Vorpommern | 254,413 | 0.88× |
| Saarland | 149,930 | 0.81× |
| Bremen | 119,097 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self-love | 1.66× | Health |
| Self-awareness | 1.73× | Health |
| Personal development | 1.51× | Business & Career |
| Baby food | 1.65× | Kids & Family |
| Self care | 1.56× | Health |
| Child development | 1.54× | Business & Career |
| Infant clothing | 1.62× | Kids & Family |
| Self-knowledge (psychology) | 1.6× | Health |
| Pre-kindergarten | 1.59× | Kids & Family |
| Millie Bobby Brown | 1.66× | Movies & TV |
| Self-esteem | 1.57× | Health |
| Infant bodysuit | 1.72× | Kids & Family |
| Self-confidence | 1.76× | Health |
| Mindfulness | 1.62× | Health |
| Self-help | 1.61× | Health |
| Diaper bag | 1.81× | Kids & Family |
| Baby powder | 1.79× | Kids & Family |
| Babywearing | 1.71× | Kids & Family |
| Child safety seat | 1.52× | Kids & Family |
| Baby monitor | 1.89× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.54 |
| Mindfulness | BALANCE | 1.4 |
| Indulgence | JOY | 1.25 |
| Sports Activity | POWER | 1.18 |
| Pet Ownership | JOY | 1.12 |
| Sustainability | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 6.0% |
| Italy | 5.3% |
See Psychology audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Education (14,593,057)
Frequently asked questions
How many fans does Psychology have in Germany?
Psychology has an estimated audience of 15,090,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Psychology fans?
62.7% of Psychology fans are female, 37.3% are male, with an average age of 38.5 years.
Which brands do Psychology fans like most?
Psychology fans show strongest brand affinity for Self-love (1.66×), Self-awareness (1.73×), and Personal development (1.51×) over the country average.
Where do Psychology fans live in Germany?
Psychology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,819,247), Bayern (reach 2,319,345), and Baden-Württemberg (reach 2,227,822). These three regions account for the largest share of the active audience.
What other brands do Psychology fans also like?
Beyond Psychology itself, the audience over-indexes on Self-awareness (1.73×), Personal development (1.51×), Baby food (1.65×), and Self care (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.