Self-knowledge (psychology) Audience in Germany
Self-knowledge (psychology) has an estimated audience of 5,245,931 people in Germany. 67.4% are female, 32.6% are male, average age 39.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Emotional intelligence, Tagesschau, Self-awareness, Google News, Self care.
The average Self-knowledge (psychology) fan in Germany is 39.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Emotional intelligence, Tagesschau, Self-awareness, with strongest over-indexing on Emotional intelligence (19.9× the country average). Demographically, the Self-knowledge (psychology) audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Self-knowledge (psychology) fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 39.4 |
| Estimated audience size | 5,245,931 |
Audience persona
The typical Self-knowledge (psychology) fan in Germany is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Emotional intelligence.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 355,346 | 0.42× |
| Nordrhein-Westfalen | 345,680 | 0.3× |
| Baden-Württemberg | 314,842 | 0.44× |
| Niedersachsen | 313,166 | 0.61× |
| Hessen | 312,978 | 0.78× |
| Rheinland-Pfalz | 256,344 | 0.98× |
| Brandenburg | 248,339 | 1.53× |
| Sachsen | 247,839 | 0.96× |
| Thüringen | 245,233 | 1.83× |
| Berlin | 244,457 | 1.04× |
| Schleswig-Holstein | 243,944 | 1.3× |
| Sachsen-Anhalt | 178,627 | 1.31× |
| Hamburg | 160,524 | 1.35× |
| Mecklenburg-Vorpommern | 78,552 | 0.78× |
| Saarland | 78,088 | 1.21× |
| Bremen | 51,087 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emotional intelligence | 19.9× | Health |
| Tagesschau | 2.54× | Movies & TV |
| Self-awareness | 4.02× | Health |
| Google News | 4.93× | News |
| Self care | 3.9× | Health |
| Vacations | 2.53× | Travel & Leisure |
| Family | 1.79× | Kids & Family |
| Natural foods | 3.89× | Food & Beverages |
| Pets | 1.5× | Pets & Animals |
| Love & Sex | 4.09× | Kids & Family |
| Bedroom furniture | 3.7× | Home & Garden |
| Travel Blogger | 5.42× | Travel & Leisure |
| Spiegel Online | 1.69× | News |
| Do it yourself (DIY) | 1.74× | Home & Garden |
| Gina Tricot | 4.62× | Fashion & Accessoires |
| Vacation rental | 3.19× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Batman | 1.88× | Movies & TV |
| Self-esteem | 3.02× | Health |
| Walking | 3.2× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.2 |
| Sports Activity | POWER | 1.66 |
| Travelling | THRILL | 1.52 |
| Sustainability | BALANCE | 1.48 |
| Indulgence | JOY | 1.39 |
| Healthy Lifestyle | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 12.1% |
| United States | 10.3% |
| Japan | 6.6% |
See Self-knowledge (psychology) audiences in other countries
- Self-knowledge (psychology) — United States
- Self-knowledge (psychology) — United Kingdom
- Self-knowledge (psychology) — France
- Self-knowledge (psychology) — Italy
- Self-knowledge (psychology) — Spain
- Self-knowledge (psychology) — Brazil
- Self-knowledge (psychology) — Japan
- Self-knowledge (psychology) — South Korea
- Self-knowledge (psychology) — India
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Self-knowledge (psychology) have in Germany?
Self-knowledge (psychology) has an estimated audience of 5,245,931 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Self-knowledge (psychology) fans?
67.4% of Self-knowledge (psychology) fans are female, 32.6% are male, with an average age of 39.4 years.
Which brands do Self-knowledge (psychology) fans like most?
Self-knowledge (psychology) fans show strongest brand affinity for Emotional intelligence (19.9×), Tagesschau (2.54×), and Self-awareness (4.02×) over the country average.
Where do Self-knowledge (psychology) fans live in Germany?
Self-knowledge (psychology) fans in Germany are most concentrated in Bayern (reach 355,346), Nordrhein-Westfalen (reach 345,680), and Baden-Württemberg (reach 314,842). These three regions account for the largest share of the active audience.
What other brands do Self-knowledge (psychology) fans also like?
Beyond Self-knowledge (psychology) itself, the audience over-indexes on Tagesschau (2.54×), Self-awareness (4.02×), Google News (4.93×), and Self care (3.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Self-knowledge (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.