Rascasse Audience Intelligence

Self-knowledge (psychology) Audience in Germany

Name: Self-knowledge (psychology) — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Self-knowledge (psychology) in Germany — modelled from more than twelve digital signal sources. Self-knowledge (psychology) has an estimated audience of 5,245,931 people in Germany.

#615among Topic in Germany #24in Health

The average Self-knowledge (psychology) fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Emotional intelligence, Self-awareness, Nature, with strongest over-indexing on Emotional intelligence (25.96× the country average).

Demographically, the Self-knowledge (psychology) audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Self-knowledge (psychology) fan in Germany is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Emotional intelligence.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-knowledge (psychology) profile in Germany.

Audience size

5.2M

in Germany

Gender

67.4%♀

32.6% male

Age

39.4

average years

Country rank

#986

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Self-knowledge (psychology) fans

67.4% are female, 32.6% are male, average age 39.4.

Fig. 02

Gender split

67.4%

Female

32.6%

Male

Demographic split for Self-knowledge (psychology) audience in Germany
Metric	Value
Female	67.4%
Male	32.6%
Average age	39.4
Estimated audience size	5,245,931

Fig. 03

Age distribution

Age distribution of the Self-knowledge (psychology) audience in Germany
Age bracket	Share	%
16-19		20%
20-29		17%
30-39		21%
40-49		23%
50+		19%

Fig. 04

Worldwide distribution

4.3%

of the worldwide Self-knowledge (psychology) audience comes from Germany.

Worldwide audience distribution share by country for Self-knowledge (psychology)
Country	Share
Brazil	12.1%
United States	10.3%
Japan	6.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-knowledge (psychology) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Self-knowledge (psychology) fans by region: top regions in Germany
#	Region	Reach	×
01	Thüringen	~100K	1.06×
02	Brandenburg	~200K	1.04×
03	Schleswig-Holstein	~200K	1.03×
04	Hamburg	~100K	1.03×
05	Sachsen-Anhalt	~100K	1.02×
06	Saarland	~60K	1.01×
07	Rheinland-Pfalz	~300K	1.00×
08	Sachsen	~300K	1.00×
09	Berlin	~200K	1.00×
10	Bremen	~50K	1.00×
11	Mecklenburg-Vorpommern	~100K	0.99×
12	Hessen	~400K	0.97×
13	Niedersachsen	~500K	0.96×
14	Baden-Württemberg	~700K	0.94×
15	Bayern	~800K	0.93×
16	Nordrhein-Westfalen	~1M	0.91×

Affinity by region — Self-knowledge (psychology), Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self-knowledge (psychology) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self-knowledge (psychology) audience
#	Interest	Category	×
01	Emotional intelligence	Health	25.96×
02	Travel Blogger	Travel & Leisure	5.96×
03	High-intensity interval training	Sports	5.37×
04	Self-awareness	Health	5.12×
05	Love & Sex	Kids & Family	5.05×
06	Motorcycle helmet	Cars & Mobility	4.61×
07	Wine tasting	Food & Beverages	3.94×
08	Bedroom furniture	Home & Garden	3.86×
09	Self care	Health	3.68×
10	Self-esteem	Health	3.27×
11	Nature	Home & Garden	3.16×
12	Google News	News	3.15×
13	Carcare	Cars & Mobility	3.14×
14	Robert Redford	Movies & TV	3.10×
15	Ski resort	Travel & Leisure	2.79×
16	Vacations	Travel & Leisure	2.68×
17	Chihuahua (dog)	Pets & Animals	2.66×
18	House music	Music & Radio	2.40×
19	Tagesschau	Movies & TV	2.05×
20	Family	Kids & Family	1.98×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self-knowledge (psychology) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Self-knowledge (psychology) audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	2.95×
Travelling	THRILL	1.88×
Pet Ownership	JOY	1.82×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Self-knowledge (psychology) audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.84×
Need for Security	CONSERVATISM	0.98×
Convenience Orientation	PREMIUM	1.02×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Self-knowledge (psychology) have in Germany?

Self-knowledge (psychology) has an estimated audience of 5,245,931 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Self-knowledge (psychology) fans?

67.4% of Self-knowledge (psychology) fans are female, 32.6% are male, with an average age of 39.4 years.

Which brands do Self-knowledge (psychology) fans like most?

Self-knowledge (psychology) fans show strongest brand affinity for Emotional intelligence (25.96×), Self-awareness (5.12×), and Nature (3.16×) over the country average.

Where do Self-knowledge (psychology) fans live in Germany?

Self-knowledge (psychology) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

What other brands do Self-knowledge (psychology) fans also like?

Beyond Self-knowledge (psychology) itself, the audience over-indexes on Self-awareness (5.12×), Nature (3.16×), Self care (3.68×), and Tagesschau (2.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Self-knowledge (psychology) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Self-knowledge (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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