Self-knowledge (psychology) Audience in Germany
Self-knowledge (psychology) has an estimated audience of 5,245,931 people in Germany. 67.4% are female, 32.6% are male, average age 39.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Malayalam, Nurse education, KLIX (AM).
The average Self-knowledge (psychology) fan in Germany is 39.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Malayalam, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Self-knowledge (psychology) audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Self-knowledge (psychology) fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 39.4 |
| Estimated audience size | 5,245,931 |
Audience persona
The typical Self-knowledge (psychology) fan in Germany is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 355,346 | 0.42× |
| Nordrhein-Westfalen | 345,680 | 0.3× |
| Baden-Württemberg | 314,842 | 0.44× |
| Niedersachsen | 313,166 | 0.61× |
| Hessen | 312,978 | 0.78× |
| Rheinland-Pfalz | 256,344 | 0.98× |
| Brandenburg | 248,339 | 1.53× |
| Sachsen | 247,839 | 0.96× |
| Thüringen | 245,233 | 1.83× |
| Berlin | 244,457 | 1.04× |
| Schleswig-Holstein | 243,944 | 1.3× |
| Sachsen-Anhalt | 178,627 | 1.31× |
| Hamburg | 160,524 | 1.35× |
| Mecklenburg-Vorpommern | 78,552 | 0.78× |
| Saarland | 78,088 | 1.21× |
| Bremen | 51,087 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.36× | Cars & Mobility |
| Malayalam | 6.55× | Politics & Society |
| Nurse education | 2.09× | Kids & Family |
| KLIX (AM) | 1.61× | Music & Radio |
| Ireen Sheer | 1.6× | Music & Radio |
| Cachorro | 1.87× | Pets & Animals |
| Wolverine (comics) | 2.92× | Literature |
| Mie goreng | 2.97× | Food & Beverages |
| Staycation | 1.78× | Home & Garden |
| Jason Clarke (actor) | 2.19× | Movies & TV |
| Ho, Ghana | 1.99× | Travel & Leisure |
| Brunello Cucinelli | 1.95× | Fashion & Accessoires |
| Jaguar F-Pace | 2.64× | Cars & Mobility |
| Timo Hildebrand | 3.84× | Sports |
| Coworking | 1.65× | Business & Career |
| Pumuckl | 2.49× | Movies & TV |
| Janitor | 2.41× | Home & Garden |
| Pantsuit | 2.55× | Fashion & Accessoires |
| Celtic mythology | 2.02× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.2 |
| Sports Activity | POWER | 1.66 |
| Travelling | THRILL | 1.52 |
| Sustainability | BALANCE | 1.48 |
| Indulgence | JOY | 1.39 |
| Healthy Lifestyle | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 12.1% |
| United States | 10.3% |
| Japan | 6.6% |
See Self-knowledge (psychology) audiences in other countries
- Self-knowledge (psychology) — United States
- Self-knowledge (psychology) — United Kingdom
- Self-knowledge (psychology) — France
- Self-knowledge (psychology) — Italy
- Self-knowledge (psychology) — Spain
- Self-knowledge (psychology) — Brazil
- Self-knowledge (psychology) — Japan
- Self-knowledge (psychology) — South Korea
- Self-knowledge (psychology) — India
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Self-knowledge (psychology) have in Germany?
Self-knowledge (psychology) has an estimated audience of 5,245,931 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Self-knowledge (psychology) fans?
67.4% of Self-knowledge (psychology) fans are female, 32.6% are male, with an average age of 39.4 years.
Which brands do Self-knowledge (psychology) fans like most?
Self-knowledge (psychology) fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (2.36×), and Malayalam (6.55×) over the country average.
Where do Self-knowledge (psychology) fans live in Germany?
Self-knowledge (psychology) fans in Germany are most concentrated in Bayern (reach 355,346), Nordrhein-Westfalen (reach 345,680), and Baden-Württemberg (reach 314,842). These three regions account for the largest share of the active audience.
What other brands do Self-knowledge (psychology) fans also like?
Beyond Self-knowledge (psychology) itself, the audience over-indexes on Škoda Kodiaq (2.36×), Malayalam (6.55×), Nurse education (2.09×), and KLIX (AM) (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Self-knowledge (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.