Rascasse Audience Intelligence

Wine tasting Audience in Germany

A data profile of the people who buy, follow and care about Wine tasting in Germany — modelled from more than twelve digital signal sources. Wine tasting has an estimated audience of 3,380,904 people in Germany.

#1130among Topic in Germany#88in Food & Beverages

The average Wine tasting fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Red wine, White wine, Wine & Spirits, with strongest over-indexing on Red wine (15.19× the country average).

Demographically, the Wine tasting audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wine tasting fan in Germany is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Red wine.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wine tasting profile in Germany.

Audience size
3.4M
in Germany
Gender
53.1%♀
46.9% male
Age
40.6
average years
Country rank
#1835
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine tasting fans

53.1% are female, 46.9% are male, average age 40.6.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Wine tasting audience in Germany
MetricValue
Female53.1%
Male46.9%
Average age40.6
Estimated audience size3,380,904
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Wine tasting audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3920%
40-4923%
50+21%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Wine tasting audience comes from Germany.

Worldwide audience distribution share by country for Wine tasting
CountryShare
United States18.3%
Japan11.4%
Italy10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wine tasting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wine tasting fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~500K2.68×
02Baden-Württemberg~900K1.95×
03Hessen~400K1.49×
04Bayern~700K1.33×
05Saarland~50K1.32×
06Nordrhein-Westfalen~900K1.27×
07Berlin~200K1.13×
08Niedersachsen~300K1.01×
09Hamburg~80K1.01×
10Bremen~20K0.86×
11Schleswig-Holstein~100K0.80×
12Thüringen~60K0.70×
13Mecklenburg-Vorpommern~40K0.69×
14Sachsen-Anhalt~60K0.65×
15Brandenburg~70K0.64×
16Sachsen~90K0.55×
Fig. 06

Affinity by region

Affinity by region — Wine tasting, Germany
0.55×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wine tasting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wine tasting audience
#·InterestCategoryAffinity×
01Cristal (wine)Food & Beverages16.62×
02White wineFood & Beverages15.87×
03Red wineFood & Beverages15.19×
04Wine cellarFood & Beverages9.50×
05ChampagneFood & Beverages8.88×
06Wine & SpiritsFood & Beverages8.37×
07VineyardFood & Beverages8.07×
08WineryFood & Beverages6.37×
09Gourmet FoodsFood & Beverages5.90×
10AlcoholFood & Beverages5.58×
11TrivagoTravel & Leisure4.21×
12Fashion showFashion & Accessoires3.98×
13Local foodFood & Beverages3.83×
14HandmadeHome & Garden3.82×
15Self careHealth3.73×
16LivemusicMusic & Radio3.44×
17Self-awarenessHealth3.39×
18Travel AdventuresTravel & Leisure3.25×
19Home DesignHome & Garden3.21×
20FIFA World CupSports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wine tasting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wine tasting audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY5.04×
Luxury OrientationPREMIUM2.46×
Quality AwarenessPREMIUM2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wine tasting audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.99×
Need for SecurityCONSERVATISM0.99×
SpiritualityBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wine tasting have in Germany?

Wine tasting has an estimated audience of 3,380,904 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Wine tasting fans?

53.1% of Wine tasting fans are female, 46.9% are male, with an average age of 40.6 years.

03

Which brands do Wine tasting fans like most?

Wine tasting fans show strongest brand affinity for Red wine (15.19×), White wine (15.87×), and Wine & Spirits (8.37×) over the country average.

04

Where do Wine tasting fans live in Germany?

Wine tasting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Baden-Württemberg (reach ~900K), and Bayern (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Wine tasting fans also like?

Beyond Wine tasting itself, the audience over-indexes on White wine (15.87×), Wine & Spirits (8.37×), Champagne (8.88×), and Winery (6.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Wine tasting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wine tasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →