Wine tasting Audience in Germany
Wine tasting has an estimated audience of 3,380,904 people in Germany. 53.1% are female, 46.9% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Red wine, White wine, Wine & Spirits, Champagne, Winery.
The average Wine tasting fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Red wine, White wine, Wine & Spirits, with strongest over-indexing on Red wine (15.19× the country average). Demographically, the Wine tasting audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wine tasting fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.6 |
| Estimated audience size | 3,380,904 |
Audience persona
The typical Wine tasting fan in Germany is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Red wine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,030,895 | 1.39× |
| Baden-Württemberg | 986,654 | 2.14× |
| Bayern | 741,554 | 1.36× |
| Rheinland-Pfalz | 499,477 | 2.95× |
| Hessen | 416,716 | 1.62× |
| Niedersachsen | 353,751 | 1.08× |
| Berlin | 81,577 | 0.54× |
| Schleswig-Holstein | 69,424 | 0.57× |
| Hamburg | 64,697 | 0.85× |
| Saarland | 58,234 | 1.4× |
| Sachsen | 54,633 | 0.33× |
| Thüringen | 37,821 | 0.44× |
| Brandenburg | 31,774 | 0.3× |
| Sachsen-Anhalt | 23,998 | 0.27× |
| Mecklenburg-Vorpommern | 17,660 | 0.27× |
| Bremen | 13,867 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red wine | 15.19× | Food & Beverages |
| White wine | 15.87× | Food & Beverages |
| Wine & Spirits | 8.37× | Food & Beverages |
| Champagne | 8.88× | Food & Beverages |
| Winery | 6.37× | Food & Beverages |
| Wine cellar | 9.5× | Food & Beverages |
| Local food | 3.83× | Food & Beverages |
| Cristal (wine) | 16.62× | Food & Beverages |
| Vineyard | 8.07× | Food & Beverages |
| Self-awareness | 3.39× | Health |
| Self care | 3.73× | Health |
| Alcohol | 5.58× | Food & Beverages |
| Livemusic | 3.44× | Music & Radio |
| Gourmet Foods | 5.9× | Food & Beverages |
| Trivago | 4.21× | Travel & Leisure |
| Travel Adventures | 3.25× | Travel & Leisure |
| Home Design | 3.21× | Home & Garden |
| Fashion show | 3.98× | Fashion & Accessoires |
| TikTok | 1.79× | Internet & Social Media |
| Handmade | 3.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.03 |
| Design Affinity | PREMIUM | 2.07 |
| Sustainability | BALANCE | 1.88 |
| DIY Mentality | THRILL | 1.81 |
| Quality Awareness | PREMIUM | 1.81 |
| Sports Activity | POWER | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 11.4% |
| Italy | 10.2% |
See Wine tasting audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wine tasting have in Germany?
Wine tasting has an estimated audience of 3,380,904 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Wine tasting fans?
53.1% of Wine tasting fans are female, 46.9% are male, with an average age of 40.6 years.
Which brands do Wine tasting fans like most?
Wine tasting fans show strongest brand affinity for Red wine (15.19×), White wine (15.87×), and Wine & Spirits (8.37×) over the country average.
Where do Wine tasting fans live in Germany?
Wine tasting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,030,895), Baden-Württemberg (reach 986,654), and Bayern (reach 741,554). These three regions account for the largest share of the active audience.
What other brands do Wine tasting fans also like?
Beyond Wine tasting itself, the audience over-indexes on White wine (15.87×), Wine & Spirits (8.37×), Champagne (8.88×), and Winery (6.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wine tasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.