Rascasse Audience Intelligence

Gourmet Foods Audience in Germany

A data profile of the people who buy, follow and care about Gourmet Foods in Germany — modelled from more than twelve digital signal sources. Gourmet Foods has an estimated audience of 2,886,663 people in Germany.

#1351among Topic in Germany#115in Food & Beverages

The average Gourmet Foods fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sunday Natural, Full breakfast, Cookbook, with strongest over-indexing on Sunday Natural (10.1× the country average).

Demographically, the Gourmet Foods audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gourmet Foods fan in Germany is more female, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Sunday Natural.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gourmet Foods profile in Germany.

Audience size
2.9M
in Germany
Gender
58.4%♀
41.6% male
Age
40.1
average years
Country rank
#2229
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gourmet Foods fans

58.4% are female, 41.6% are male, average age 40.1.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Gourmet Foods audience in Germany
MetricValue
Female58.4%
Male41.6%
Average age40.1
Estimated audience size2,886,663
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Gourmet Foods audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Gourmet Foods audience comes from Germany.

Worldwide audience distribution share by country for Gourmet Foods
CountryShare
United States10.8%
Japan9.9%
Italy9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gourmet Foods audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gourmet Foods fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.42×
02Saarland~40K1.24×
03Mecklenburg-Vorpommern~60K1.15×
04Thüringen~80K1.04×
05Sachsen-Anhalt~80K1.03×
06Brandenburg~90K0.97×
07Berlin~100K0.94×
08Hamburg~60K0.94×
09Schleswig-Holstein~100K0.92×
10Hessen~200K0.91×
11Rheinland-Pfalz~100K0.90×
12Sachsen~100K0.89×
13Baden-Württemberg~300K0.84×
14Niedersachsen~200K0.80×
15Bayern~300K0.74×
16Nordrhein-Westfalen~400K0.69×
Fig. 06

Affinity by region

Affinity by region — Gourmet Foods, Germany
0.69×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gourmet Foods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gourmet Foods audience
#·InterestCategoryAffinity×
01Full breakfastFood & Beverages28.50×
02Silk (soy milk)Food & Beverages24.79×
03Cristal (wine)Food & Beverages19.96×
04Sunday NaturalHealth10.10×
05Red wineFood & Beverages7.50×
06Online food orderingFood & Beverages7.18×
07CookbookFood & Beverages6.86×
08Kitchen utensilHome & Garden6.71×
09Take-outFood & Beverages6.66×
10Cooking showFood & Beverages6.57×
11Culinary artArts & Culture6.13×
12Wine tastingFood & Beverages6.10×
13LunchFood & Beverages6.08×
14Kitchen stoveHome & Garden5.83×
15DiscountingShopping5.15×
16KitchenwareHome & Garden5.14×
17BreakfastFood & Beverages4.01×
18GastronomyFood & Beverages3.96×
19Healthy habitsHealth3.68×
20Vegetarian cuisineFood & Beverages3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gourmet Foods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gourmet Foods audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.35×
IndulgenceJOY3.15×
Luxury OrientationPREMIUM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gourmet Foods audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.65×
SpiritualityBALANCE0.74×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gourmet Foods have in Germany?

Gourmet Foods has an estimated audience of 2,886,663 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gourmet Foods fans?

58.4% of Gourmet Foods fans are female, 41.6% are male, with an average age of 40.1 years.

03

Which brands do Gourmet Foods fans like most?

Gourmet Foods fans show strongest brand affinity for Sunday Natural (10.1×), Full breakfast (28.5×), and Cookbook (6.86×) over the country average.

04

Where do Gourmet Foods fans live in Germany?

Gourmet Foods fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Gourmet Foods fans also like?

Beyond Gourmet Foods itself, the audience over-indexes on Full breakfast (28.5×), Cookbook (6.86×), Take-out (6.66×), and Culinary art (6.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Gourmet Foods audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gourmet Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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