Gourmet Foods Audience in Germany
Gourmet Foods has an estimated audience of 2,886,663 people in Germany. 58.4% are female, 41.6% are male, average age 40.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Sunday Natural, Full breakfast, Cookbook, Take-out, Culinary art.
The average Gourmet Foods fan in Germany is 40.1 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Sunday Natural, Full breakfast, Cookbook, with strongest over-indexing on Sunday Natural (10.1× the country average). Demographically, the Gourmet Foods audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Gourmet Foods fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 40.1 |
| Estimated audience size | 2,886,663 |
Audience persona
The typical Gourmet Foods fan in Germany is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Sunday Natural.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 301,909 | 0.77× |
| Nordrhein-Westfalen | 299,567 | 0.47× |
| Bayern | 247,624 | 0.53× |
| Hessen | 193,284 | 0.88× |
| Berlin | 122,303 | 0.95× |
| Niedersachsen | 117,509 | 0.42× |
| Rheinland-Pfalz | 96,188 | 0.67× |
| Thüringen | 84,351 | 1.15× |
| Mecklenburg-Vorpommern | 82,530 | 1.5× |
| Sachsen-Anhalt | 81,921 | 1.1× |
| Sachsen | 77,497 | 0.55× |
| Saarland | 73,252 | 2.07× |
| Brandenburg | 72,477 | 0.81× |
| Bremen | 69,010 | 2.8× |
| Schleswig-Holstein | 64,074 | 0.62× |
| Hamburg | 48,187 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sunday Natural | 10.1× | Health |
| Full breakfast | 28.5× | Food & Beverages |
| Cookbook | 6.86× | Food & Beverages |
| Take-out | 6.66× | Food & Beverages |
| Culinary art | 6.13× | Arts & Culture |
| Cooking show | 6.57× | Food & Beverages |
| Lunch | 6.08× | Food & Beverages |
| Cristal (wine) | 19.96× | Food & Beverages |
| Discounting | 5.15× | Shopping |
| Kitchen utensil | 6.71× | Home & Garden |
| Kitchenware | 5.14× | Home & Garden |
| Gastronomy | 3.96× | Food & Beverages |
| Online food ordering | 7.18× | Food & Beverages |
| Red wine | 7.5× | Food & Beverages |
| Wine tasting | 6.1× | Food & Beverages |
| Healthy habits | 3.68× | Health |
| Silk (soy milk) | 24.79× | Food & Beverages |
| Kitchen stove | 5.83× | Home & Garden |
| Breakfast | 4.01× | Food & Beverages |
| Vegetarian cuisine | 3.36× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.67 |
| Design Affinity | PREMIUM | 2.04 |
| DIY Mentality | THRILL | 1.92 |
| Sustainability | BALANCE | 1.78 |
| Convenience Orientation | PREMIUM | 1.74 |
| Sports Activity | POWER | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 9.9% |
| Italy | 9.1% |
See Gourmet Foods audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gourmet Foods have in Germany?
Gourmet Foods has an estimated audience of 2,886,663 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Gourmet Foods fans?
58.4% of Gourmet Foods fans are female, 41.6% are male, with an average age of 40.1 years.
Which brands do Gourmet Foods fans like most?
Gourmet Foods fans show strongest brand affinity for Sunday Natural (10.1×), Full breakfast (28.5×), and Cookbook (6.86×) over the country average.
Where do Gourmet Foods fans live in Germany?
Gourmet Foods fans in Germany are most concentrated in Baden-Württemberg (reach 301,909), Nordrhein-Westfalen (reach 299,567), and Bayern (reach 247,624). These three regions account for the largest share of the active audience.
What other brands do Gourmet Foods fans also like?
Beyond Gourmet Foods itself, the audience over-indexes on Full breakfast (28.5×), Cookbook (6.86×), Take-out (6.66×), and Culinary art (6.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gourmet Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.