A data profile of the people who buy, follow and care about Gourmet Foods in Italy — modelled from more than twelve digital signal sources. Gourmet Foods has an estimated audience of 7,903,595 people in Italy.
The average Gourmet Foods fan in Italy is 41.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Cooking show, Carrefour Market, Local food, with strongest over-indexing on Cooking show (4.69× the country average).
Demographically, the Gourmet Foods audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Gourmet Foods fan in Italy is more female, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Cooking show.
The key figures that characterise the Gourmet Foods profile in Italy.
57.5% are female, 42.5% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 41.6 |
| Estimated audience size | 7,903,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Gourmet Foods audience comes from Italy.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 9.9% |
| Italy | 9.1% |
Where the Gourmet Foods audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~100K | 1.13× | |
| 02 | Friuli-Venezia Giulia | ~200K | 1.07× | |
| 03 | Abruzzo | ~200K | 1.06× | |
| 04 | Trentino-Alto Adige/Südtirol | ~200K | 1.06× | |
| 05 | Calabria | ~300K | 1.04× | |
| 06 | Sardinia | ~200K | 1.02× | |
| 07 | Liguria | ~200K | 1.02× | |
| 08 | Marche | ~200K | 1.02× | |
| 09 | Campania | ~900K | 0.98× | |
| 10 | Puglia | ~500K | 0.96× | |
| 11 | Sicilia | ~700K | 0.95× | |
| 12 | Tuscany | ~500K | 0.95× | |
| 13 | Piedmont | ~600K | 0.94× | |
| 14 | Emilia-Romagna | ~600K | 0.93× | |
| 15 | Veneto | ~600K | 0.93× | |
| 16 | Lazio | ~900K | 0.90× | |
| 17 | Lombardy | ~1M | 0.83× |
The strongest cross-interests of the Gourmet Foods audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbecue grill | Home & Garden | 6.03× | ||
| 02 | Draught beer | Food & Beverages | 5.15× | ||
| 03 | Carrefour Market | Shopping | 5.13× | ||
| 04 | Food processing | Food & Beverages | 5.13× | ||
| 05 | Cooking show | Food & Beverages | 4.69× | ||
| 06 | Eataly | Food & Beverages | 4.53× | ||
| 07 | Beer festival | Food & Beverages | 4.46× | ||
| 08 | Wine & Spirits | Food & Beverages | 4.06× | ||
| 09 | Red wine | Food & Beverages | 3.85× | ||
| 10 | White wine | Food & Beverages | 3.64× | ||
| 11 | Culinary art | Arts & Culture | 3.49× | ||
| 12 | Dinner | Food & Beverages | 3.21× | ||
| 13 | Burger King | Food & Beverages | 3.19× | ||
| 14 | Lunch | Food & Beverages | 3.16× | ||
| 15 | Wine tasting | Food & Beverages | 3.09× | ||
| 16 | Cookbook | Food & Beverages | 3.05× | ||
| 17 | Local food | Food & Beverages | 3.04× | ||
| 18 | Take-out | Food & Beverages | 2.62× | ||
| 19 | Meat | Food & Beverages | 2.30× | ||
| 20 | Tgcom24 | Movies & TV | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.10× | |
| Convenience Orientation | PREMIUM | 2.05× | |
| Urban Lifestyle | OPEN | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.95× | |
| Tradition | CONSERVATISM | 0.99× |
Gourmet Foods has an estimated audience of 7,903,595 people in Italy, concentrated in Lombardy and Lazio.
57.5% of Gourmet Foods fans are female, 42.5% are male, with an average age of 41.6 years.
Gourmet Foods fans show strongest brand affinity for Cooking show (4.69×), Carrefour Market (5.13×), and Local food (3.04×) over the country average.
Gourmet Foods fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~900K), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Gourmet Foods itself, the audience over-indexes on Carrefour Market (5.13×), Local food (3.04×), Culinary art (3.49×), and Dinner (3.21×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Gourmet Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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