A data profile of the people who buy, follow and care about Eataly in Italy — modelled from more than twelve digital signal sources. Eataly has an estimated audience of 3,551,889 people in Italy.
The average Eataly fan in Italy is 44.9 years old, more female, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Piedmont.
Top brand affinities include Carrefour Market, Draught beer, Food processing, with strongest over-indexing on Carrefour Market (7.39× the country average).
Demographically, the Eataly audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Eataly fan in Italy is more female, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Carrefour Market.
The key figures that characterise the Eataly profile in Italy.
58.0% are female, 42.0% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 44.9 |
| Estimated audience size | 3,551,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Eataly audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 35.8% |
| United States | 28.8% |
| Japan | 7.6% |
Where the Eataly audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~900K | 3.52× | |
| 02 | Lazio | ~1M | 2.91× | |
| 03 | Friuli-Venezia Giulia | ~100K | 2.03× | |
| 04 | Lombardy | ~1M | 1.82× | |
| 05 | Liguria | ~200K | 1.58× | |
| 06 | Veneto | ~300K | 1.07× | |
| 07 | Tuscany | ~200K | 1.07× | |
| 08 | Emilia-Romagna | ~300K | 1.02× | |
| 09 | Aosta Valley | ~7K | 0.77× | |
| 10 | Trentino-Alto Adige/Südtirol | ~40K | 0.65× | |
| 11 | Molise | ~10K | 0.65× | |
| 12 | Basilicata | ~20K | 0.57× | |
| 13 | Umbria | ~30K | 0.55× | |
| 14 | Abruzzo | ~40K | 0.50× | |
| 15 | Marche | ~40K | 0.49× | |
| 16 | Puglia | ~100K | 0.45× | |
| 17 | Sardinia | ~40K | 0.45× | |
| 18 | Calabria | ~50K | 0.43× | |
| 19 | Sicilia | ~100K | 0.42× | |
| 20 | Campania | ~200K | 0.39× |
The strongest cross-interests of the Eataly audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leek | Food & Beverages | 7.85× | ||
| 02 | Food processing | Food & Beverages | 7.45× | ||
| 03 | Carrefour Market | Shopping | 7.39× | ||
| 04 | Draught beer | Food & Beverages | 7.10× | ||
| 05 | Food preservation | Food & Beverages | 6.80× | ||
| 06 | Beer festival | Food & Beverages | 6.02× | ||
| 07 | Rice | Food & Beverages | 5.26× | ||
| 08 | Wine & Spirits | Food & Beverages | 5.05× | ||
| 09 | Herb | Food & Beverages | 4.60× | ||
| 10 | Red wine | Food & Beverages | 4.37× | ||
| 11 | Gourmet Foods | Food & Beverages | 4.33× | ||
| 12 | Cooking show | Food & Beverages | 4.12× | ||
| 13 | White wine | Food & Beverages | 4.07× | ||
| 14 | Slow Food | Food & Beverages | 3.70× | ||
| 15 | Wine tasting | Food & Beverages | 3.59× | ||
| 16 | Vegetable | Food & Beverages | 3.35× | ||
| 17 | Champagne | Food & Beverages | 3.06× | ||
| 18 | Sugar | Food & Beverages | 2.86× | ||
| 19 | Apéritif and digestif | Food & Beverages | 2.54× | ||
| 20 | Tgcom24 | Movies & TV | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.55× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Urban Lifestyle | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.98× | |
| Mindfulness | BALANCE | 1.00× | |
| Patriotism | CONSERVATISM | 1.00× |
Eataly's target market in Italy covers an estimated 3,551,889 people, concentrated in Lazio and Lombardy.
58.0% of the Eataly audience are female, 42.0% are male, with an average age of 44.9 years.
Eataly fans show strongest brand affinity for Carrefour Market (7.39×), Draught beer (7.1×), and Food processing (7.45×) over the country average.
Eataly fans in Italy are most concentrated in Lazio (reach ~1M), Lombardy (reach ~1M), and Piedmont (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Eataly itself, the audience over-indexes on Draught beer (7.1×), Food processing (7.45×), Gourmet Foods (4.33×), and Herb (4.6×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Eataly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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