Rascasse Audience Intelligence

Eataly Target Market in United States

A data profile of the people who buy, follow and care about Eataly in United States — modelled from more than twelve digital signal sources. Eataly has an estimated audience of 2,862,775 people in United States.

#23among Fast food restaurants in United States#1095among Brand in United States#662in Food & Beverages

The average Eataly fan in United States is 36.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Illinois.

Top brand affinities include Din Tai Fung, The Lovely Bones (film), My Little Monster, with strongest over-indexing on Din Tai Fung (20.82× the country average).

Demographically, the Eataly audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eataly fan in United States is more female, around 36.7 years old, with strong Indulgence tendencies and a notable affinity for Din Tai Fung.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eataly profile in United States.

Audience size
2.9M
in United States
Gender
58.3%♀
41.7% male
Age
36.7
average years
Country rank
#10693
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eataly

58.3% are female, 41.7% are male, average age 36.7.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Eataly audience in United States
MetricValue
Female58.3%
Male41.7%
Average age36.7
Estimated audience size2,862,775
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Eataly audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Eataly audience comes from United States.

Worldwide audience distribution share by country for Eataly
CountryShare
Italy35.8%
United States28.8%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eataly audience in United States is strongest.

Fig. 05

Top regions by affinity

Eataly customers by region in United States
#RegionReachAffinity×
01Nevada~400K12.75×
02New York~1M6.01×
03Massachusetts~300K5.40×
04Illinois~500K5.39×
05New Jersey~200K2.82×
06California~800K2.65×
07Pennsylvania~100K1.39×
08Florida~200K1.21×
09Washington, District of Columbia~9K1.01×
10Texas~200K0.95×
11Connecticut~20K0.82×
12Rhode Island~7K0.75×
13Delaware~5K0.64×
14Vermont~3K0.61×
15New Hampshire~7K0.60×
16Alaska~3K0.54×
17North Dakota~3K0.54×
18South Dakota~4K0.52×
19Virginia~40K0.50×
20Maine~5K0.49×
21Hawaii~6K0.48×
22Montana~4K0.46×
23Washington~30K0.44×
24Maryland~20K0.44×
25Wisconsin~20K0.40×
26Oregon~10K0.39×
27West Virginia~5K0.39×
28Indiana~20K0.38×
29Colorado~20K0.38×
30Idaho~6K0.38×
31New Mexico~5K0.36×
32Nebraska~5K0.36×
33Ohio~30K0.35×
34Michigan~30K0.35×
35Oklahoma~10K0.35×
36Mississippi~8K0.35×
37Arkansas~8K0.34×
38Kansas~8K0.34×
39Arizona~20K0.33×
40Utah~9K0.33×
41Iowa~8K0.33×
42Missouri~10K0.32×
43Minnesota~10K0.32×
44Tennessee~20K0.31×
45Louisiana~10K0.31×
46North Carolina~30K0.30×
47Kentucky~10K0.30×
48Georgia~30K0.29×
49South Carolina~10K0.29×
50Alabama~10K0.26×
Fig. 06

Affinity by region

Affinity by region — Eataly, United States
0.26×1.00×12.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eataly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eataly audience
#·InterestCategoryAffinity×
01My Little MonsterLiterature49.56×
02Cornetto (ice cream)Food & Beverages29.98×
03Blue Spring RideLiterature26.91×
04Dinner for SchmucksMovies & TV26.34×
05Din Tai FungFood & Beverages20.82×
06The Lovely Bones (film)Movies & TV19.41×
07Personal chefFood & Beverages18.25×
08Pret a MangerFood & Beverages17.85×
09Wall's (ice cream)Food & Beverages16.35×
10MilestonesMusic & Radio16.32×
11Festival FoodsShopping14.96×
12Stay at HomeHealth13.38×
13Dinner theaterFood & Beverages12.44×
14Slow FoodFood & Beverages12.14×
15Gordon RamseyFood & Beverages8.36×
16Grocery OutletFood & Beverages6.72×
17The Devil Wears Prada (film)Movies & TV6.63×
18Tropical Smoothie CafeFood & Beverages5.30×
19YelpInternet & Social Media5.01×
20Trader Joe'sShopping1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eataly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eataly audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.04×
Healthy LifestyleBALANCE1.97×
Quality AwarenessPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eataly audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.99×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eataly's target market in United States?

Eataly's target market in United States covers an estimated 2,862,775 people, concentrated in New York and California.

02

What is the gender split and age of Eataly customers?

58.3% of the Eataly audience are female, 41.7% are male, with an average age of 36.7 years.

03

Which brands do Eataly fans like most?

Eataly fans show strongest brand affinity for Din Tai Fung (20.82×), The Lovely Bones (film) (19.41×), and My Little Monster (49.56×) over the country average.

04

Where do Eataly fans live in United States?

Eataly fans in United States are most concentrated in New York (reach ~1M), California (reach ~800K), and Illinois (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Eataly fans also like?

Beyond Eataly itself, the audience over-indexes on The Lovely Bones (film) (19.41×), My Little Monster (49.56×), Milestones (16.32×), and Slow Food (12.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

Related rankings

See Eataly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eataly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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