Eataly Audience in United States

Eataly logo

Eataly has an estimated audience of 2,919,180 people in United States. 58.3% are female, 41.7% are male, average age 36.7. Top regions: New York, California, Illinois. Top brand affinities: Din Tai Fung, The Lovely Bones (film), Milestones, My Little Monster, Slow Food.

The average Eataly fan in United States is 36.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Illinois. Top brand affinities include Din Tai Fung, The Lovely Bones (film), Milestones, with strongest over-indexing on Din Tai Fung (20.82× the country average). Demographically, the Eataly audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Eataly fans

Demographic split for Eataly audience in United States
MetricValue
Female58.3%
Male41.7%
Average age36.7
Estimated audience size2,919,180

Audience persona

The typical Eataly fan in United States is more female, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Din Tai Fung.

Top regions in United States

Top regions ranked by reach for Eataly in United States
RegionReachAffinity
New York976,0025.98×
California923,0312.88×
Illinois473,4584.87×
Texas319,9461.27×
Massachusetts285,4034.96×
New Jersey258,4523.48×
Nevada254,2519.01×
Florida121,2820.61×
Pennsylvania78,8030.8×
Virginia40,8690.57×
Ohio38,9570.43×
Washington32,9640.56×
Michigan32,1550.42×
North Carolina30,6630.35×
Connecticut30,2291.03×
Georgia30,1810.34×
Maryland25,1440.5×
Indiana23,4640.44×
Arizona22,2140.37×
Colorado21,2250.46×
Tennessee20,5850.35×
Wisconsin20,5280.47×
Missouri16,6240.35×
Minnesota15,4310.37×
Oregon15,1610.45×
South Carolina13,2350.3×
Oklahoma11,8230.36×
Washington, District of Columbia11,1351.27×
Louisiana10,7930.29×
Kentucky10,2370.28×
Utah8,8380.34×
Rhode Island8,0640.87×
Alabama8,0050.2×
New Hampshire7,6730.67×
Kansas7,2910.32×
Iowa7,2830.3×
Arkansas6,8690.29×
Hawaii5,9140.47×
Maine5,1300.49×
Mississippi4,1300.17×
New Mexico3,9670.27×
Idaho3,9300.27×
Nebraska3,9140.27×
Delaware3,7500.47×
Vermont3,0620.6×
West Virginia2,6080.19×
Montana2,0500.25×
Alaska1,2790.2×
South Dakota1,0810.16×
North Dakota1,0140.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eataly audience
BrandAffinityCategory
Din Tai Fung20.82×Food & Beverages
The Lovely Bones (film)19.41×Movies & TV
Milestones16.32×Music & Radio
My Little Monster49.56×Literature
Slow Food12.14×Food & Beverages
Grocery Outlet6.72×Food & Beverages
Festival Foods14.96×Shopping
Gordon Ramsey8.36×Food & Beverages
Dinner theater12.44×Food & Beverages
Pret a Manger17.85×Food & Beverages
Tropical Smoothie Cafe5.3×Food & Beverages
Cornetto (ice cream)29.98×Food & Beverages
Personal chef18.25×Food & Beverages
Yelp5.01×Internet & Social Media
Stay at Home13.38×Health
Dinner for Schmucks26.34×Movies & TV
G-Market28.7×Technology & Electronics
Pizza2.03×Food & Beverages
Gourmet Foods4.33×Food & Beverages
The Keg23.17×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eataly audience
TraitClusterScore
Luxury OrientationPREMIUM3.59
Design AffinityPREMIUM2.5
Risk AppetiteTHRILL2.3
SustainabilityBALANCE1.97
Sports ActivityPOWER1.94
IndulgenceJOY1.9

Worldwide distribution

Worldwide audience distribution share by country for Eataly
CountryShare
Italy35.1%
United States29.5%
Japan7.6%

See Eataly audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Eataly have in United States?

Eataly has an estimated audience of 2,919,180 people in United States, concentrated in New York and California.

What is the gender split and age of Eataly fans?

58.3% of Eataly fans are female, 41.7% are male, with an average age of 36.7 years.

Which brands do Eataly fans like most?

Eataly fans show strongest brand affinity for Din Tai Fung (20.82×), The Lovely Bones (film) (19.41×), and Milestones (16.32×) over the country average.

Where do Eataly fans live in United States?

Eataly fans in United States are most concentrated in New York (reach 976,002), California (reach 923,031), and Illinois (reach 473,458). These three regions account for the largest share of the active audience.

What other brands do Eataly fans also like?

Beyond Eataly itself, the audience over-indexes on The Lovely Bones (film) (19.41×), Milestones (16.32×), My Little Monster (49.56×), and Slow Food (12.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eataly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.