Rascasse Audience Intelligence

Tropical Smoothie Cafe Target Market in United States

A data profile of the people who buy, follow and care about Tropical Smoothie Cafe in United States — modelled from more than twelve digital signal sources. Tropical Smoothie Cafe has an estimated audience of 9,945,577 people in United States.

#28among Restaurants in United States#367among Brand in United States#273in Food & Beverages

The average Tropical Smoothie Cafe fan in United States is 37.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, North Carolina.

Top brand affinities include Smoothie King, Jamba Juice, Planet Smoothie, with strongest over-indexing on Smoothie King (27.25× the country average).

Demographically, the Tropical Smoothie Cafe audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tropical Smoothie Cafe fan in United States is more female, around 37.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Smoothie King.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tropical Smoothie Cafe profile in United States.

Audience size
9.9M
in United States
Gender
65.5%♀
34.5% male
Age
37.3
average years
Country rank
#3598
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tropical Smoothie Cafe

65.5% are female, 34.5% are male, average age 37.3.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Tropical Smoothie Cafe audience in United States
MetricValue
Female65.5%
Male34.5%
Average age37.3
Estimated audience size9,945,577
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Tropical Smoothie Cafe audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

97.8%

of the worldwide Tropical Smoothie Cafe audience comes from United States.

Worldwide audience distribution share by country for Tropical Smoothie Cafe
CountryShare
United States97.8%
India0.4%
Germany0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tropical Smoothie Cafe audience in United States is strongest.

Fig. 05

Top regions by affinity

Tropical Smoothie Cafe customers by region in United States
#RegionReachAffinity×
01South Carolina~400K2.84×
02North Carolina~800K2.78×
03Oklahoma~300K2.69×
04Michigan~600K2.51×
05Virginia~500K2.01×
06Arkansas~100K1.81×
07Alabama~200K1.76×
08Florida~1M1.72×
09Maryland~300K1.65×
10Ohio~400K1.52×
11Kansas~100K1.47×
12Georgia~400K1.46×
13Nevada~100K1.46×
14North Dakota~30K1.34×
15Kentucky~200K1.33×
16Arizona~200K1.23×
17Tennessee~200K1.21×
18Wisconsin~200K1.20×
19Illinois~400K1.19×
20Rhode Island~30K1.13×
21Delaware~30K1.13×
22Texas~900K1.12×
23Missouri~200K1.07×
24Utah~90K1.06×
25Idaho~50K1.00×
26Indiana~200K0.96×
27Washington, District of Columbia~30K0.96×
28Iowa~70K0.94×
29Massachusetts~200K0.90×
30Pennsylvania~300K0.84×
31South Dakota~20K0.81×
32New Hampshire~30K0.76×
33New Jersey~200K0.69×
34Colorado~100K0.68×
35Mississippi~50K0.68×
36New York~300K0.60×
37Louisiana~70K0.60×
38Alaska~10K0.52×
39Connecticut~50K0.48×
40New Mexico~20K0.42×
41Maine~10K0.35×
42Nebraska~10K0.31×
43Wyoming~4K0.31×
44Montana~7K0.27×
45West Virginia~10K0.25×
46Hawaii~9K0.21×
47Minnesota~30K0.19×
48Oregon~10K0.13×
49Washington~20K0.11×
50California~80K0.08×
Fig. 06

Affinity by region

Affinity by region — Tropical Smoothie Cafe, United States
0.08×1.00×2.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tropical Smoothie Cafe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tropical Smoothie Cafe audience
#·InterestCategoryAffinity×
01Planet SmoothieFood & Beverages41.17×
02Smoothie KingFood & Beverages27.25×
03Mini marathonSports23.40×
04Jamba JuiceFood & Beverages19.09×
05ThorntonsFood & Beverages11.60×
06Protein ShakeFood & Beverages11.15×
07Cumberland FarmsShopping8.12×
08Jason's DeliFood & Beverages6.33×
09Bob RossMovies & TV6.06×
10Cook Out (restaurant)Food & Beverages5.72×
11SmoothieFood & Beverages4.84×
12Culver'sFood & Beverages3.42×
13Raising Cane's Chicken FingersFood & Beverages2.61×
14Panda ExpressFood & Beverages2.58×
15Madea's Class ReunionMovies & TV2.15×
16SubwayFood & Beverages1.82×
17Panera BreadFood & Beverages1.82×
18StarbucksFood & Beverages1.75×
19Taco BellFood & Beverages1.74×
20Burger KingFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tropical Smoothie Cafe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tropical Smoothie Cafe audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.25×
SpiritualityBALANCE1.15×
MindfulnessBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tropical Smoothie Cafe audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.94×
DIY MentalityTHRILL0.94×
PatriotismCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tropical Smoothie Cafe's target market in United States?

Tropical Smoothie Cafe's target market in United States covers an estimated 9,945,577 people, concentrated in Florida and Texas.

02

What is the gender split and age of Tropical Smoothie Cafe customers?

65.5% of the Tropical Smoothie Cafe audience are female, 34.5% are male, with an average age of 37.3 years.

03

Which brands do Tropical Smoothie Cafe fans like most?

Tropical Smoothie Cafe fans show strongest brand affinity for Smoothie King (27.25×), Jamba Juice (19.09×), and Planet Smoothie (41.17×) over the country average.

04

Where do Tropical Smoothie Cafe fans live in United States?

Tropical Smoothie Cafe fans in United States are most concentrated in Florida (reach ~1M), Texas (reach ~900K), and North Carolina (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Tropical Smoothie Cafe fans also like?

Beyond Tropical Smoothie Cafe itself, the audience over-indexes on Jamba Juice (19.09×), Planet Smoothie (41.17×), Smoothie (4.84×), and Culver's (3.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tropical Smoothie Cafe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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