Tropical Smoothie Cafe Audience in United States

Tropical Smoothie Cafe logo

Tropical Smoothie Cafe has an estimated audience of 9,482,343 people in United States. 65.5% are female, 34.5% are male, average age 37.3. Top regions: North Carolina, Texas, Florida. Top brand affinities: Smoothie King, Jamba Juice, Planet Smoothie, Smoothie, Mini marathon.

The average Tropical Smoothie Cafe fan in United States is 37.3 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Texas, Florida. Top brand affinities include Smoothie King, Jamba Juice, Planet Smoothie, with strongest over-indexing on Smoothie King (27.25× the country average). Demographically, the Tropical Smoothie Cafe audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Tropical Smoothie Cafe fans

Demographic split for Tropical Smoothie Cafe audience in United States
MetricValue
Female65.5%
Male34.5%
Average age37.3
Estimated audience size9,482,343

Audience persona

The typical Tropical Smoothie Cafe fan in United States is more female, around 37.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Smoothie King.

Top regions in United States

Top regions ranked by reach for Tropical Smoothie Cafe in United States
RegionReachAffinity
North Carolina1,013,6573.55×
Texas950,2561.17×
Florida900,7111.4×
Michigan589,4912.38×
South Carolina491,0293.44×
Ohio477,1371.63×
Georgia384,5341.32×
Virginia350,9741.52×
Illinois336,9281.07×
Oklahoma334,8073.18×
New York310,1370.59×
Alabama273,3602.06×
Pennsylvania251,0830.79×
Arizona233,9091.21×
Tennessee222,7561.17×
Maryland206,6381.27×
Missouri174,6901.14×
Kentucky155,2511.31×
Wisconsin154,4141.08×
New Jersey153,7930.64×
Kansas137,1231.83×
Indiana134,4960.78×
Massachusetts131,6390.7×
Arkansas116,4681.49×
Colorado109,3190.73×
California103,5380.1×
Nevada99,2711.08×
Utah90,5261.07×
Louisiana73,3820.6×
Iowa66,9840.86×
Idaho50,9401.07×
Mississippi49,0440.63×
Connecticut37,6840.4×
Rhode Island30,6501.02×
Delaware29,5951.13×
New Hampshire29,2580.78×
North Dakota27,0361.39×
Minnesota23,4070.17×
Washington23,3810.12×
Washington, District of Columbia20,7620.73×
New Mexico18,8040.4×
Nebraska15,9420.34×
South Dakota14,7840.67×
Oregon14,1160.13×
Maine11,6590.34×
West Virginia9,5000.22×
Hawaii2,8320.07×
Montana1,6410.06×
Vermont1,3530.08×
Wyoming1,1550.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tropical Smoothie Cafe audience
BrandAffinityCategory
Smoothie King27.25×Food & Beverages
Jamba Juice19.09×Food & Beverages
Planet Smoothie41.17×Food & Beverages
Smoothie4.84×Food & Beverages
Mini marathon23.4×Sports
Panda Express2.58×Food & Beverages
Protein Shake11.15×Food & Beverages
Jason's Deli6.33×Food & Beverages
Starbucks1.75×Food & Beverages
Thorntons11.6×Food & Beverages
Taco Bell1.74×Food & Beverages
Subway1.82×Food & Beverages
Cumberland Farms8.12×Shopping
Cook Out (restaurant)5.72×Food & Beverages
Bob Ross6.06×Movies & TV
Burger King1.56×Food & Beverages
Panera Bread1.82×Food & Beverages
Jaromír Jágr18.08×Sports
Juice1.61×Food & Beverages
Marathon Sports11.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tropical Smoothie Cafe audience
TraitClusterScore
Healthy LifestyleBALANCE1.94
IndulgenceJOY1.65
Urban LifestyleOPEN1.31
Family OrientationCONSERVATISM1.28
Convenience OrientationPREMIUM1.28
DIY MentalityTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Tropical Smoothie Cafe
CountryShare
United States98.2%
India0.4%
Brazil0.4%

See Tropical Smoothie Cafe audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Tropical Smoothie Cafe have in United States?

Tropical Smoothie Cafe has an estimated audience of 9,482,343 people in United States, concentrated in North Carolina and Texas.

What is the gender split and age of Tropical Smoothie Cafe fans?

65.5% of Tropical Smoothie Cafe fans are female, 34.5% are male, with an average age of 37.3 years.

Which brands do Tropical Smoothie Cafe fans like most?

Tropical Smoothie Cafe fans show strongest brand affinity for Smoothie King (27.25×), Jamba Juice (19.09×), and Planet Smoothie (41.17×) over the country average.

Where do Tropical Smoothie Cafe fans live in United States?

Tropical Smoothie Cafe fans in United States are most concentrated in North Carolina (reach 1,013,657), Texas (reach 950,256), and Florida (reach 900,711). These three regions account for the largest share of the active audience.

What other brands do Tropical Smoothie Cafe fans also like?

Beyond Tropical Smoothie Cafe itself, the audience over-indexes on Jamba Juice (19.09×), Planet Smoothie (41.17×), Smoothie (4.84×), and Mini marathon (23.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tropical Smoothie Cafe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.