Rascasse Audience Intelligence

Planet Smoothie Target Market in United States

A data profile of the people who buy, follow and care about Planet Smoothie in United States — modelled from more than twelve digital signal sources. Planet Smoothie has an estimated audience of 770,366 people in United States.

#2899among Brand in United States#1560in Food & Beverages

The average Planet Smoothie fan in United States is 34.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, North Carolina.

Top brand affinities include Tropical Smoothie Cafe, Hostelling International, Smoothie King, with strongest over-indexing on Tropical Smoothie Cafe (47.53× the country average).

Demographically, the Planet Smoothie audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Planet Smoothie fan in United States is more female, around 34.7 years old, with strong Quality Awareness tendencies and a notable affinity for Tropical Smoothie Cafe.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Planet Smoothie profile in United States.

Audience size
770K
in United States
Gender
66.5%♀
33.5% male
Age
34.7
average years
Country rank
#28141
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Planet Smoothie

66.5% are female, 33.5% are male, average age 34.7.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Planet Smoothie audience in United States
MetricValue
Female66.5%
Male33.5%
Average age34.7
Estimated audience size770,366
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Planet Smoothie audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Planet Smoothie audience comes from United States.

Worldwide audience distribution share by country for Planet Smoothie
CountryShare
United States97.3%
Canada1.1%
Australia0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Planet Smoothie audience in United States is strongest.

Fig. 05

Top regions by affinity

Planet Smoothie customers by region in United States
#RegionReachAffinity×
01Georgia~300K10.79×
02Florida~500K10.30×
03Alabama~40K3.93×
04South Carolina~20K2.17×
05North Carolina~50K2.14×
06Nevada~10K2.01×
07Minnesota~20K1.86×
08Iowa~10K1.77×
09Delaware~4K1.77×
10Hawaii~6K1.69×
11New Hampshire~3K1.11×
12Arkansas~7K1.08×
13Vermont~1K0.94×
14Wisconsin~10K0.88×
15Washington, District of Columbia~2K0.87×
16Montana~2K0.83×
17Alaska~1K0.83×
18North Dakota~1K0.82×
19South Dakota~1K0.81×
20New Mexico~3K0.77×
21Pennsylvania~20K0.75×
22Ohio~20K0.75×
23Idaho~3K0.75×
24Maine~2K0.71×
25Rhode Island~2K0.67×
26West Virginia~2K0.65×
27Nebraska~2K0.60×
28Tennessee~9K0.58×
29Kentucky~5K0.57×
30Kansas~3K0.56×
31Mississippi~3K0.55×
32Utah~4K0.53×
33Oregon~4K0.51×
34Oklahoma~4K0.51×
35Louisiana~5K0.49×
36Massachusetts~7K0.48×
37Connecticut~4K0.47×
38Maryland~6K0.44×
39New York~20K0.40×
40Missouri~5K0.39×
41Indiana~5K0.37×
42Arizona~6K0.36×
43Washington~6K0.36×
44Colorado~4K0.35×
45Virginia~6K0.32×
46New Jersey~6K0.30×
47Michigan~6K0.29×
48California~20K0.28×
49Texas~20K0.28×
50Illinois~6K0.24×
Fig. 06

Affinity by region

Affinity by region — Planet Smoothie, United States
0.24×1.00×10.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Planet Smoothie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Planet Smoothie audience
#·InterestCategoryAffinity×
01The Good Shepherd (film)Movies & TV147.49×
02Alejandra EspinozaFashion & Accessoires91.21×
03CitizenMTravel & Leisure84.72×
04Candlewood SuitesTravel & Leisure82.95×
05Don Francisco (television host)Movies & TV80.60×
06Staybridge SuitesTravel & Leisure67.52×
07North Carolina State UniversityNGO / Political Party60.94×
08Le MéridienTravel & Leisure55.26×
09Aloft HotelsTravel & Leisure50.33×
10Tropical Smoothie CafeFood & Beverages47.53×
11Red Roof InnTravel & Leisure43.83×
12Extended Stay HotelsTravel & Leisure42.42×
13Smoothie KingFood & Beverages41.22×
14Hostelling InternationalTravel & Leisure39.01×
15Days InnTravel & Leisure36.16×
16Jamba JuiceFood & Beverages28.88×
17Residence Inn by MarriottTravel & Leisure25.68×
18Motel 6Travel & Leisure23.52×
19Home2 Suites by HiltonTravel & Leisure22.59×
20Bob RossMovies & TV17.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Planet Smoothie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Planet Smoothie audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.19×
Healthy LifestyleBALANCE1.52×
Urban LifestyleOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Planet Smoothie audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.99×
DIY MentalityTHRILL1.01×
Pet OwnershipJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Planet Smoothie's target market in United States?

Planet Smoothie's target market in United States covers an estimated 770,366 people, concentrated in Florida and Georgia.

02

What is the gender split and age of Planet Smoothie customers?

66.5% of the Planet Smoothie audience are female, 33.5% are male, with an average age of 34.7 years.

03

Which brands do Planet Smoothie fans like most?

Planet Smoothie fans show strongest brand affinity for Tropical Smoothie Cafe (47.53×), Hostelling International (39.01×), and Smoothie King (41.22×) over the country average.

04

Where do Planet Smoothie fans live in United States?

Planet Smoothie fans in United States are most concentrated in Florida (reach ~500K), Georgia (reach ~300K), and North Carolina (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Planet Smoothie fans also like?

Beyond Planet Smoothie itself, the audience over-indexes on Hostelling International (39.01×), Smoothie King (41.22×), North Carolina State University (60.94×), and The Good Shepherd (film) (147.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Planet Smoothie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Planet Smoothie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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