Rascasse Audience Intelligence

Aloft Hotels Target Market in United States

A data profile of the people who buy, follow and care about Aloft Hotels in United States — modelled from more than twelve digital signal sources. Aloft Hotels has an estimated audience of 504,034 people in United States.

#92among Hotel in United States#3754among Brand in United States#2928in Travel & Leisure

The average Aloft Hotels fan in United States is 37.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Staybridge Suites, CheapOair, Momondo, with strongest over-indexing on Staybridge Suites (120.82× the country average).

Demographically, the Aloft Hotels audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aloft Hotels fan in United States is more female, around 37.6 years old, with strong Travelling tendencies and a notable affinity for Staybridge Suites.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aloft Hotels profile in United States.

Audience size
504K
in United States
Gender
63.9%♀
36.1% male
Age
37.6
average years
Country rank
#36472
Brand in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aloft Hotels

63.9% are female, 36.1% are male, average age 37.6.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Aloft Hotels audience in United States
MetricValue
Female63.9%
Male36.1%
Average age37.6
Estimated audience size504,034
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Aloft Hotels audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Aloft Hotels audience comes from United States.

Worldwide audience distribution share by country for Aloft Hotels
CountryShare
United States31.1%
China16.4%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aloft Hotels audience in United States is strongest.

Fig. 05

Top regions by affinity

Aloft Hotels customers by region in United States
#RegionReachAffinity×
01Alaska~5K4.15×
02Texas~90K2.01×
03Oklahoma~10K1.84×
04Rhode Island~3K1.78×
05Maine~3K1.64×
06Florida~60K1.63×
07Arkansas~7K1.62×
08South Carolina~10K1.51×
09Illinois~30K1.45×
10North Carolina~20K1.44×
11Kansas~6K1.42×
12Tennessee~10K1.36×
13Georgia~20K1.27×
14New York~40K1.25×
15Arizona~10K1.17×
16Louisiana~8K1.16×
17Nebraska~3K1.14×
18Nevada~6K1.10×
19Missouri~9K1.09×
20Ohio~20K1.08×
21Colorado~9K1.05×
22Virginia~10K1.02×
23Kentucky~7K1.00×
24Massachusetts~10K0.98×
25Indiana~9K0.97×
26Maryland~9K0.97×
27Wisconsin~7K0.90×
28Oregon~5K0.89×
29Washington, District of Columbia~1K0.87×
30California~50K0.82×
31North Dakota<1K0.81×
32Vermont<1K0.80×
33South Dakota<1K0.79×
34Delaware~1K0.78×
35New Jersey~10K0.77×
36Montana~1K0.77×
37Minnesota~6K0.73×
38Washington~8K0.71×
39Iowa~3K0.71×
40New Hampshire~1K0.70×
41Idaho~2K0.69×
42West Virginia~2K0.69×
43Hawaii~2K0.68×
44New Mexico~2K0.66×
45Alabama~5K0.64×
46Mississippi~3K0.64×
47Pennsylvania~10K0.63×
48Connecticut~3K0.56×
49Utah~3K0.53×
50Michigan~6K0.46×
Fig. 06

Affinity by region

Affinity by region — Aloft Hotels, United States
0.46×1.00×4.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aloft Hotels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aloft Hotels audience
#·InterestCategoryAffinity×
01Hyperbole and a HalfLiterature254.91×
02Staybridge SuitesTravel & Leisure120.82×
03MomondoTravel & Leisure120.45×
04Super 8 MotelsTravel & Leisure85.36×
05Hotel IndigoTravel & Leisure78.12×
06Candlewood SuitesTravel & Leisure63.08×
07Red Roof InnTravel & Leisure61.30×
08Residence Inn by MarriottTravel & Leisure56.12×
09Motel 6Travel & Leisure50.46×
10CheapOairTravel & Leisure48.00×
11Days InnTravel & Leisure40.98×
12Courtyard by MarriottTravel & Leisure31.68×
13Hilton Garden InnTravel & Leisure27.07×
14Hampton InnTravel & Leisure25.58×
15Allegiant AirTravel & Leisure19.96×
16Melissa RauchMovies & TV17.11×
17CitibankBusiness & Career11.81×
18WeekBusiness & Career7.16×
19Bank of AmericaBusiness & Career6.39×
20Capital OneBusiness & Career5.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aloft Hotels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aloft Hotels audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.17×
Quality AwarenessPREMIUM1.52×
Luxury OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aloft Hotels audience · Rather not
TraitClusterDeviationScore
IndividualismJOY1.04×
Sports ActivityPOWER1.07×
Early Adopter MentalityPOWER1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aloft Hotels's target market in United States?

Aloft Hotels's target market in United States covers an estimated 504,034 people, concentrated in Texas and Florida.

02

What is the gender split and age of Aloft Hotels customers?

63.9% of the Aloft Hotels audience are female, 36.1% are male, with an average age of 37.6 years.

03

Which brands do Aloft Hotels fans like most?

Aloft Hotels fans show strongest brand affinity for Staybridge Suites (120.82×), CheapOair (48×), and Momondo (120.45×) over the country average.

04

Where do Aloft Hotels fans live in United States?

Aloft Hotels fans in United States are most concentrated in Texas (reach ~90K), Florida (reach ~60K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Aloft Hotels fans also like?

Beyond Aloft Hotels itself, the audience over-indexes on CheapOair (48×), Momondo (120.45×), Motel 6 (50.46×), and Red Roof Inn (61.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Aloft Hotels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aloft Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →