Aloft Hotels Audience in United States

Aloft Hotels logo

Aloft Hotels has an estimated audience of 536,398 people in United States. 63.9% are female, 36.1% are male, average age 37.6. Top regions: Texas, Florida, California. Top brand affinities: Staybridge Suites, CheapOair, Momondo, Motel 6, Red Roof Inn.

The average Aloft Hotels fan in United States is 37.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Staybridge Suites, CheapOair, Momondo, with strongest over-indexing on Staybridge Suites (120.82× the country average). Demographically, the Aloft Hotels audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Aloft Hotels fans

Demographic split for Aloft Hotels audience in United States
MetricValue
Female63.9%
Male36.1%
Average age37.6
Estimated audience size536,398

Audience persona

The typical Aloft Hotels fan in United States is more female, around 37.6 years old, with strong Design Affinity tendencies and a notable affinity for Staybridge Suites.

Top regions in United States

Top regions ranked by reach for Aloft Hotels in United States
RegionReachAffinity
Texas96,8482.1×
Florida61,1601.68×
California49,6240.84×
New York41,3281.38×
Illinois27,7671.55×
North Carolina24,4861.52×
Georgia22,8961.39×
Ohio19,2431.16×
Tennessee14,3201.33×
Oklahoma13,1082.2×
Virginia13,0271×
South Carolina13,0211.61×
Arizona13,0201.19×
New Jersey11,8380.87×
Pennsylvania11,8180.65×
Massachusetts11,3441.07×
Maryland9,7591.06×
Missouri9,7231.12×
Indiana9,2170.94×
Colorado9,1921.09×
Louisiana7,3471.06×
Arkansas7,2051.63×
Washington7,1980.67×
Kentucky7,1651.07×
Wisconsin6,7920.84×
Kansas6,3761.51×
Nevada5,6121.08×
Oregon5,6100.91×
Michigan5,1970.37×
Minnesota4,8770.63×
Alaska4,5854×
Alabama3,8320.51×
Nebraska3,2881.22×
Rhode Island3,2361.9×
Maine3,1811.66×
Iowa2,8640.65×
Connecticut2,2960.43×
Mississippi1,6180.37×
Washington, District of Columbia1,3100.81×
Utah1,1070.23×
New Mexico9950.37×
Delaware9890.67×
West Virginia8460.34×
New Hampshire8320.39×
Hawaii7920.34×
Idaho5550.21×
South Dakota3630.29×
Montana3160.21×
Vermont3140.33×
North Dakota3100.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aloft Hotels audience
BrandAffinityCategory
Staybridge Suites120.82×Travel & Leisure
CheapOair48×Travel & Leisure
Momondo120.45×Travel & Leisure
Motel 650.46×Travel & Leisure
Red Roof Inn61.3×Travel & Leisure
Hyperbole and a Half254.91×Literature
Residence Inn by Marriott56.12×Travel & Leisure
Hotel Indigo78.12×Travel & Leisure
Candlewood Suites63.08×Travel & Leisure
Hampton Inn25.58×Travel & Leisure
Days Inn40.98×Travel & Leisure
Bank of America6.39×Business & Career
Allegiant Air19.96×Travel & Leisure
Week7.16×Business & Career
Citibank11.81×Business & Career
Courtyard by Marriott31.68×Travel & Leisure
Hilton Garden Inn27.07×Travel & Leisure
Capital One5.61×Business & Career
Super 8 Motels85.36×Travel & Leisure
Four Points by Sheraton47.01×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aloft Hotels audience
TraitClusterScore
Design AffinityPREMIUM1.53
IndulgenceJOY1.48
TravellingTHRILL1.48
Family OrientationCONSERVATISM1.36
Convenience OrientationPREMIUM1.34
SpiritualityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Aloft Hotels
CountryShare
United States32.5%
China16.1%
Japan4.2%

See Aloft Hotels audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Aloft Hotels have in United States?

Aloft Hotels has an estimated audience of 536,398 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Aloft Hotels fans?

63.9% of Aloft Hotels fans are female, 36.1% are male, with an average age of 37.6 years.

Which brands do Aloft Hotels fans like most?

Aloft Hotels fans show strongest brand affinity for Staybridge Suites (120.82×), CheapOair (48×), and Momondo (120.45×) over the country average.

Where do Aloft Hotels fans live in United States?

Aloft Hotels fans in United States are most concentrated in Texas (reach 96,848), Florida (reach 61,160), and California (reach 49,624). These three regions account for the largest share of the active audience.

What other brands do Aloft Hotels fans also like?

Beyond Aloft Hotels itself, the audience over-indexes on CheapOair (48×), Momondo (120.45×), Motel 6 (50.46×), and Red Roof Inn (61.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aloft Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.